在此页面上:了解如何使用受众组合将现有Adobe Experience Platform受众合并到可视画布中,并应用拆分、排除、扩充和排名等活动来创建新受众。
本文档提供了有关如何在Adobe Journey Optimizer中使用受众组合的详细信息。 如果您仅是 Real-time Customer Profile 客户并且没有使用 Adobe Journey Optimizer,请单击此处。
受众组合允许您创建组合工作流,您可以在其中将现有Adobe Experience Platform受众组合到可视画布中并利用各种活动(拆分、排除……) 来创建新的受众。
完成后,生成的受众与现有受众一起保存回Adobe Experience Platform中,可以在Journey Optimizer营销活动和历程中利用它来定位客户。 了解如何在Journey Optimizer中定位受众
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受众构成中的受众和属性当前不能用于Healthcare Shield或Privacy and Security Shield。
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扩充属性尚未与策略实施服务集成。 因此,您应用于扩充属性的任何数据使用标签都不会在Journey Optimizer营销活动或历程中强制执行。
可通过 Adobe Journey Optimizer 受众菜单访问受众构成:
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概述选项卡提供了专用仪表板,其中包含与贵组织受众数据相关的关键量度。 要了解更多信息,请参阅 Adobe Experience Platform 仪表板指南。
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浏览选项卡列出了存储到 Adobe Experience Platform 中的所有现有受众。
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通过 构成 选项卡,您可以创建构成工作流程,并在其中合并和排列受众以创建新受众。
创建合成工作流 create
要创建合成工作流,请执行以下步骤:
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访问 受众 菜单并选择创建受众。
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选择撰写受众。
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组合画布显示有两个默认活动:
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受众:合成的起点。 此活动允许您选择一个或多个受众作为工作流的基础,
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保存:合成的最后一步。 此活动用于将工作流结果保存到新受众中。
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打开合成属性以指定标题和描述。
如果未在属性中定义标题,则排版标签将设置为“排版”,其后跟其创建日期和时间。
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在 受众 和 保存 活动之间添加所需数量的活动,以配置合成。 有关如何创建合成的详细信息,请参阅受众合成文档。
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合成就绪后,单击 发布 按钮以发布合成并将生成的受众保存到Adobe Experience Platform中。
note important IMPORTANT 您最多可以在给定沙盒中发布10个合成。 如果您已达到此阈值,则需要删除组合以释放空间,然后才能发布新组合。 如果在发布期间发生任何错误,将显示警报,其中包含有关如何解决该问题的信息。
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组合已发布。 生成的受众将保存到Adobe Experience Platform中,并准备好在Journey Optimizer中定位。 了解如何在Journey Optimizer中定位受众
访问构成 access
所有创建的合成都可以从 合成 选项卡访问。 您可以使用列表中的省略号按钮随时复制或删除现有合成。
构成可以有多种状态:
- 草稿:构成正在进行中,尚未发布。
- 已发布:构成已发布,生成的受众已保存并可使用。
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: Audience composition lets you create composition workflows that combine existing Adobe Experience Platform audiences in a visual canvas and apply activities such as split, exclude, enrich, and rank to produce new audiences that are saved back into Adobe Experience Platform for use in Journey Optimizer campaigns and journeys.
Intents:
- Create a composition workflow that combines existing Adobe Experience Platform audiences
- Apply Audience, Split, Exclude, Enrich, and Rank activities to build new audiences
- Enrich an audience with additional attributes from Adobe Experience Platform datasets
- Publish a composition to save the resulting audiences into Adobe Experience Platform
- Access, duplicate, or delete existing compositions and track their status
Glossary:
- Audience composition: Capability to create composition workflows that combine existing Adobe Experience Platform audiences in a visual canvas to create new audiences (product-specific)
- Composition workflow: A workflow on the composition canvas where audiences are combined and arranged using activities to create new audiences (product-specific)
- Resulting audiences: The new audiences produced by a composition, saved back into Adobe Experience Platform once published (product-specific)
- Audience activity: The starting-point activity that selects one or multiple audiences as the basis for the workflow (product-specific)
- Save activity: The last-step activity that saves the result of the workflow into a new audience (product-specific)
- Enrich activity: Activity that enriches an audience with additional attributes coming from Adobe Experience Platform datasets (product-specific)
- Rank activity: Activity that ranks profiles based on a specific attribute and includes them into the composition (product-specific)
- Split activity: Activity that divides the composition into multiple paths, saving one audience per path when published (product-specific)
Guardrails:
- You can publish up to 10 compositions in a given sandbox (hard limit); if you reach this threshold you must delete a composition to free up space before publishing a new one.
- Audiences from audience composition are executed daily, so you may need to wait up to 24 hours before using them in Journey Optimizer.
- Enriched attributes in audience composition audiences are as fresh as the last composition run, which can be up to 24 hours in the past.
- The use of audiences and attributes from audience composition is currently unavailable with Healthcare Shield or Privacy and Security Shield.
- Enrichment attributes are not yet integrated with the policy enforcement service, so data usage labels applied to enrichment attributes are not enforced in Journey Optimizer campaigns or journeys.
- Audience composition is not integrated with the sandbox reset capability; you must delete compositions manually before a sandbox reset so associated audience data is cleaned up.
- If any error occurs during publishing, alerts display with information on how to resolve the issue.
Terminology:
- Canonical name: Audience composition — Acronym: n/a — variants: composition, composition workflow
- Synonyms: “resulting audiences” = “audiences created by the composition”
- Do not confuse: “Draft” (composition in progress, not published) ≠ “Published” (composition published, resulting audiences saved and available)
- Do not confuse: “Audience activity” (starting point of the composition) ≠ “Save activity” (last step that saves the result)
FAQ:
- Q: How do I create a new audience with audience composition? — Access the Audiences menu, select Create Audience then Compose Audience, add activities between the Audience and Save activities, then Publish.
- Q: How many compositions can I publish in a sandbox? — Up to 10 in a given sandbox; if you reach the threshold you must delete one to publish another.
- Q: How soon can I use an audience from a composition? — Audiences from audience composition are executed daily, so it may take up to 24 hours.
- Q: What statuses can a composition have? — Draft (in progress, not published) and Published (resulting audiences saved and available for use).
- Q: Can I use audience composition with Healthcare Shield or Privacy and Security Shield? — No, use of audiences and attributes from audience composition is currently unavailable with Healthcare Shield or Privacy and Security Shield.