在此页面上：了解Adobe Journey Optimizer中的Real-time Customer Profile如何将来自在线、离线和第三方来源的客户数据统一到单个视图中，以及如何访问配置文件仪表板。
关于轮廓
利用 Adobe Journey Optimizer 中的 Real-time Customer Profile，您可以通过组合来自多个渠道的数据（包括在线、离线、CRM 和第三方）来查看每个客户的整体视图。 借助轮廓，您可以将客户数据整合到一个统一视图中，该视图提供有关每项客户互动的带时间戳的、可操作的细节数据。
➡️ 通过观看视频了解此功能
实时客户个人资料{1} — 将来自在线、离线和假名的客户属性和事件集成到单个统一个人资料中。使用配置文件通过跨多个接触点的个性化实时体验吸引客户。
数据摄取 — 连接到各种数据源以摄取行为、交易、财务和运营数据。 实时摄取数据或通过批量上传摄取数据，以持续更新用户档案。 用户档案不是直接在Journey Optimizer界面中创建 — 摄取数据时，它们会在Adobe Experience Platform中自动创建或更新。
标识图形 — 使用客户标识（如忠诚度ID或CRM系统ID）合并来自不同来源的数据。 通过映射品牌数据集中不同标识之间的关系，创建客户的全面视图。
客户参与 — 使用实时客户配置文件提供情境式的个性化体验，例如有针对性的优惠和消息。 跨各种渠道吸引客户，包括营销活动、客户支持和事务性更新。
数据共享 — 与Amazon Web Services、Microsoft Azure和Google Cloud等顶级云存储提供商共享客户配置文件。 使用共享的用户档案通过业务智能工具进行报告、数据归档或更深入的分析。
可参与用户档案和许可证使用情况 engageable-profiles
可参与的配置文件是代表个人信息的记录，该信息存储在配置文件服务中并且已由历程或营销活动参与。 它是Adobe Journey Optimizer的密钥许可证量度。
主要特征：
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12个月滚动时段：该计数反映了您在过去12个月尝试使用Journey Optimizer的创作、决策、交付、试验或编排功能参与的唯一用户档案。
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每个沙盒计数一次：在沙盒中进入多个历程或营销活动的配置文件将计为该沙盒的单个可参与配置文件。
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基于您的可寻址受众：可参与的用户档案是根据您的可寻址受众计算的。 该计数表示过去12个月内使用Journey Optimizer的任意功能参与的受众（在可寻址受众总数中）。
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量度行为：可参与的配置文件计数：
- 当新用户档案通过历程或营销活动参与时，可能会增加
- 除非与某些用户档案已有12个月以上未互动，否则无法减少
- 将假名配置文件拼合到已知配置文件时，可能会减少
随时从管理 > 许可证使用情况监视您组织的可参与配置文件的计数。 如果您发现计数突然激增，请参阅疑难解答部分以了解详细指导。 了解有关许可证使用情况仪表板的更多信息
配置文件仪表板
要访问配置文件，请导航到左侧导航窗格中的客户 / 配置文件菜单。
您可以将多个来源的数据片段放在一起，然后将它们组合在一起，以便查看每个客户的完整视图。 在汇总此数据时，合并策略是用于确定数据优先顺序的方式以及合并哪些数据以创建统一视图的规则。 在此文档中了解有关 合并策略 的更多信息。
操作方法视频 video
了解Adobe Experience Platform如何组合和更新实时客户配置文件，以及如何访问和使用这些配置文件。
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: Real-time Customer Profile in Adobe Journey Optimizer unifies customer data from online, offline, CRM, and third-party sources into a single view, and Engageable Profiles is the key license metric counting unique profiles engaged over a rolling 12-month window.
Intents:
- Understand how Real-time Customer Profile combines data into a unified customer view
- Understand the capabilities that build profiles: Data Ingestion, Identity Graph, Customer Engagement, and Data Sharing
- Learn what an Engageable Profile is and how the license metric behaves
- Access the Profiles dashboard from the Customer / Profiles menu
- Monitor the organization’s Engageable Profiles count
Glossary:
- Real-time Customer Profile: Capability that integrates customer attributes and events from online, offline, and pseudonymous sources into a single, unified profile (product-specific)
- Engageable Profile: A record of information representing an individual, stored in the Profile Service and engaged by journeys or campaigns; the key license metric for Journey Optimizer (product-specific)
- Addressable Audience: The total audience from which Engageable Profiles are calculated (product-specific)
- Data Ingestion: Connecting to data sources to ingest behavioral, transactional, financial, and operational data in real-time or through batch uploads to keep profiles updated (product-specific)
- Merge policies: The rules used to determine how data is prioritized and what data is combined to create the unified view (product-specific)
Guardrails:
- Profiles are not created directly within the Journey Optimizer interface; they are automatically created or updated in Adobe Experience Platform when data is ingested.
- When ingesting data, emails are case-sensitive, so duplicate profiles may be created (for example John.Greene@luma.com and john.greene@luma.com) and used when targeting the recipient.
- The Engageable Profiles count reflects unique profiles engaged over a rolling 12-month window and is counted once per sandbox (a profile entering multiple journeys or campaigns within a sandbox counts once).
- The Engageable Profiles count can increase when new profiles are engaged, cannot decrease unless there is no engagement with certain profiles for over 12 months, and can decrease when pseudonymous profiles are stitched to known profiles.
- If the organization does not yet have active Profile datasets or merge policies created, the Profiles dashboard is not visible and the Overview tab instead shows links to Adobe Experience Platform documentation.
Terminology:
- Canonical name: Real-time Customer Profile — Acronym: n/a — variants: real-time customer profile, unified profile
- Synonyms: “Engageable Profiles count” = “the key license metric for Journey Optimizer”
- Do not confuse: “Real-time Customer Profile” (the unified customer data capability) ≠ “Engageable Profile” (a profile engaged by journeys or campaigns that counts toward the license metric)
FAQ:
- Q: Are profiles created inside Journey Optimizer? — No, they are automatically created or updated in Adobe Experience Platform when data is ingested.
- Q: What is an Engageable Profile? — A record representing an individual, stored in the Profile Service and engaged by journeys or campaigns; it is Journey Optimizer’s key license metric.
- Q: How is the Engageable Profiles count scoped over time and per sandbox? — It reflects unique profiles engaged over a rolling 12-month window and counts a profile once per sandbox even if it enters multiple journeys or campaigns.
- Q: Where do I monitor the Engageable Profiles count? — From Administration > License Usage.
- Q: Why is my Profiles dashboard not visible? — If your organization has no active Profile datasets or merge policies yet, the dashboard is not shown and the Overview tab displays links to Adobe Experience Platform documentation.