Adobe Journey Optimizer B2B Edition Documentation
What’s new?
Here is a sampling of the latest additions and enhancements in the Journey Optimizer B2B Edition application and documentation.
Create an account list, which is a collection of named accounts that Marketers can use for targeted journey orchestration. An account list can target named accounts by your defined criteria, such as industry, location, or size of the company.
You can now filter Marketo Engage smart lists with account list filters. These filters allow you to suppress and include account list members across Marketo Engage campaigns and programs from account journeys within Journey Optimizer B2B Edition.
Progress journeys based on inactivity within Marketo Engage campaigns and programs including email, interesting moments, data value changes and visited web pages.
Duplicate your account journey structures to minimize manual errors and ensure consistent settings, flows, and paths. In the duplicated journey, you can adjust content or actions, making it easier to manage larger and more complex campaigns​.
With the new Intelligent dashboard, you can see the progression of buying group qualification across stages. Know which buying groups are moving quickly and which are stagnant so that you can curate journeys to nurture them as needed. You also have details at the buying group and account level, which provides more context and historical data for customer engagement.
Use the Adobe Express Quick Actions to touch up your content with cropping, resizing, background removal, and format conversion. The intuitive Adobe Express UI is built in so that you can quickly fine-tune your image assets.
With Adobe Express Enterprise licensing, you can leverage a full suite of Adobe Express capabilities. Use these features to polish and enhance images, while sticking to brand guidelines, and remove roadblocks in the content supply chain.
As a content designer, you can designate a parameter for a component in the fragment as editable. This configuration allows the email or template author to specify a custom field value that is specific to their needs. This customization flag is limited to image, text, and button visual components.
For a full list of new features and improvements, see the release notes.
Start with the basics
Launch from your home page
Learn how to achieve your goals faster in Journey Optimizer B2B Edition with your personalized home page based on your role.
Build your first Buying Group
Create your first buying group in Journey Optimizer B2B Edition to automate the process of engaging and qualifying contacts.
Create your first Account Journey
Design and orchestrate personalized account journeys to harmonize marketing outreach with targeted engagement.
Overview demo
Discover the components of a buying group and understand the basics of building an account journey.
