Adobe Journey Optimizer B2B Edition Documentation

Generate LinkedIn Ad audiences through Account Matched Audiences to help you fill empty roles in your buying groups. By defining a set of buying group filters, you can maintain a LinkedIn Matched Audience to target prospects who match your buying group parameters. This feature leverages Experience Platform Destinations to manage some aspects of the integration.

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Quickly get up to speed with account-based marketing concepts and learn about the Journey Optimizer B2B Edition features that are designed to maximize your team’s strategies.

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Elevate your content to the next level with AI Assistant for email content in Adobe Journey Optimizer B2B Edition, powered by generative AI. AI Assistant can help you optimize the impact of your deliveries by generating entire emails, targeted text content, and even images specifically tailored to resonate with your audience.

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Create reusable components as custom content blocks for your marketing team members to use in assembling email contents for an improved design process.

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Create buying groups from unified B2B data from across your enterprise. Align them to your company’s offerings, and automate how you define, identify, and target the right members for each role to scale the most precise targeting for your customer journeys.

[Learn more]{class="badge informative" title="Learn about buying groups"}

Build tailored journeys for buying groups within target accounts that automate hyper-personalized sales and marketing engagement to streamline demand generation, qualification and a seamless, coordinated buying group experience.

[Learn more]{class="badge informative" title="Learn about Account Journeys"}