Adobe Journey Optimizer B2B Edition Documentation

What’s new?

Here is a sampling of the latest enhancements in the Journey Optimizer B2B Edition product and documentation.

Conditional content

Use conditional content to adapt your email content based on conditional rules. Define the rules using profile attributes or contextual events. You can create conditional rules in the rule builder, and you can store them for reuse across your account journeys.

[Learn more]{class="badge informative" title="Learn about conditional content"}

People action - Add to/remove from list

In an account journey, use the Add to list action node to add people to a Marketo Engage static list. These lists give you full flexibility for repurposing and targeting specific audiences. You can build a list and then create a campaign around it, or add a person directly to an existing campaign. Additionally, use the Remove from list people action to refine and change your targeting in Marketo Engage based on account journey progression.

[Learn more]{class="badge informative" title="Learn about add to list and remove from list"}

Central assets library

Use the image assets in your Marketo Engage instance, across Design Studio workspaces. Built-in guardrails prevent edits to the Marketo Engage assets from Journey Optimizer B2B Edition. These protections ensure that the Marketo Engage source assets are maintained while allowing seamless read and reuse in Journey Optimizer B2B Edition. For assets that are exclusively for use in Journey Optimizer B2B Edition, a specific workspace provides full asset management functions.

[Learn more]{class="badge informative" title="Learn about central asset management"}

LinkedIn Account Matched Audiences

Generate LinkedIn Ad audiences through Account Matched Audiences to help you fill empty roles in your buying groups. By defining a set of buying group filters, you can maintain a LinkedIn Matched Audience to target prospects who match your buying group parameters. This feature leverages Experience Platform Destinations to manage some aspects of the integration.

[Learn more]{class="badge informative" title="Learn about LinkedIn Account Matched Audiences"}

AI Assistant

Quickly get up to speed with account-based marketing concepts and learn about the Journey Optimizer B2B Edition features that are designed to maximize your team’s strategies.

[Learn more]{class="badge informative" title="Learn about AI Assistant"}

Elevate your content to the next level with AI Assistant for email content in Adobe Journey Optimizer B2B Edition, powered by generative AI. AI Assistant can help you optimize the impact of your deliveries by generating entire emails, targeted text content, and even images specifically tailored to resonate with your audience.

[Learn more]{class="badge informative" title="Learn about AI Assistant for email"}

For a full list of new features and improvements, see the release notes.

Start with the basics

Product usage launch

Launch from your home page
Learn how to achieve your goals faster in Journey Optimizer B2B Edition with your personalized home page based on your role.

Buying groups

Build your first Buying Group
Create your first buying group in Journey Optimizer B2B Edition to automate the process of engaging and qualifying contacts.

Account journeys

Create your first Account Journey
Design and orchestrate personalized account journeys to harmonize marketing outreach with targeted engagement.

Learn more
Learn more
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Overview demo

Discover the components of a buying group and understand the basics of building an account journey.

Explore the documentation

Additional resources

Adobe Journey Optimizer B2B Edition
Videos and tutorials - Product description
Adobe Experience Platform
Documentation - Developer resources
Adobe Real-Time Customer Data Platform
Documentation - Developer tutorials
Adobe Marketo Engage
User documentation - Developer documentation
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