Journey Optimizer B2B Edition Tutorials
Learn how to get the most out of Journey Optimizer B2B Edition. Orchestrate account and buying group journeys using built-in generative AI and industry-leading automation to maximize demand for specific offerings.
What’s new
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Buying group stages
Learn how to create multiple buying group lifecycle stages within a single stage model and specify the transition rules. -
Listen for AEP events
Define and use any experience event in your account journey. -
Paid media orchestration
Learn how to use a journey to move people into an external audience, which you can then push to any supported paid media destination in the AEP destination catalog.
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Journey Optimizer B2B Edition
