DocumentationJourney Optimizer B2BJourney Optimizer B2B Edition Documentation

AI Assistant for email content

Last update: Tue Mar 03 2026 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • User

As the Marketing industry becomes more competitive, brands are seeking efficient ways to generate impactful content quickly and efficiently. AI Assistant for email authoring in Adobe Journey Optimizer B2B Edition is Adobe’s AI-powered content generation capability that revolutionizes the way marketers create professional and brand-consistent email content. With advanced generative AI models and deep understanding of brand guidelines, AI Assistant auto-generates personalized, engaging, and effective content. It uses your marketing objective and optimizes the content for brand outlined styles, layouts, tone, and more. AI Assistant makes the creation and execution of email marketing campaigns intuitive, simple, and hassle-free. Adding this capability to your workflows can save you time, improve efficiency, and drive better results.

This new capability provides a prompt-based content generation for full email generation or targeted within email structural components. For images, you can generate new image assets or simply generate recommendations from within the catalog of images in the input brand asset. You can also use this capability to generate optimal subject lines and preheaders to impact the email open rate.

IMPORTANT
To access these features in Adobe Journey Optimizer B2B Edition, you must have the AI Assistant > Generate Content permission. For more information about how a product administrator can grant feature permissions, see Edit roles for product permissions.

Guidelines and limitations

Before you start using this capability, review the guidelines and limitations. User agreement acceptance is also required before you can use AI capabilities in Journey Optimizer B2B Edition. For more information, contact your Adobe representative.

With Adobe’s commitment to promote transparency in the use of generative AI tools in media creation, Adobe applies content credentials for any content or project that includes a Firefly-generated asset when it is downloaded or exported.

The following limitations and guidelines apply to AI Assistant features used for email content generation in Journey Optimizer B2B Edition:

  • English is the only supported language.
  • Generated content might not be accurate — share your feedback so that Adobe engineers can refine the models.
  • You can upload multiple content reference assets, but can leverage only one for a specific generation.
  • Use a brand specific or custom template for generating content for a full email. Email templates with up to 8-10 images are recommended.
  • Make sure to report any problematic outputs using the thumb up, thumb down, or flag icons when selecting generated variants.

Input and settings for content generation

You can generate full content for an email, or for selected components in the email. When you use the AI Assistant tools to generate the content that you need, you provide the input, including prompts and reference content, and the settings for text and images.

Prompts

Use well-defined prompts for the generative AI model to interpret with accuracy. The marketing objective/prompt that you provide strongly impacts the quality of the generated content.

Prompt field {width="320"}

For more information about creating effective prompts, see Prompt best practices.

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Prompt Library

An effective prompt is essential for generating the best possible content. If you want assistance with crafting your prompt, click the Prompt library Prompt library icon icon to access a library of prompt ideas that are organized according to objectives. Enter text in the search field to find a prompt based on a keyword string.

AI Assistant - access the Prompt Library {width="600"}

Select the prompt that best reflects your intended goals and click Try this Prompt. In the Prompt field, replace any placeholders (such as [Key Feature/Information]) with the needed values that specify your brand, offering, campaign, and use cases.

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Text settings

Expand the Text settings in the right panel and set the options for generated text.

  • Buying group - Choose the buying group role to use for targeting your messaging. Journey Optimizer B2B Edition offers five standard B2B buying group roles out-of-the-box. Each buying group role has a distinct messaging focus:

    table 0-row-2 1-row-2 2-row-2 3-row-2 4-row-2 5-row-2
    Role Messaging focus
    Executive Steering Committee Product information
    Pricing
    Technical integration details
    Product features and functions
    Influencer Proof of quality
    Ease of implementation
    Subject matter expertise
    Competitive advantages
    Decision maker Return on investment
    Financial value (RoI)
    Customer stories
    Practitioner Ease of use
    Product features and functionality
    Product compatibility
    Ease of product integration
    Champion Educational content
    Thought leadership content
    Customer stories

  • Marketing journey stage - Choose the buying group stage to use for targeting the messaging.

  • Communication strategy - Choose the most suitable communication style for your generated text.

  • Language - Choose the language of your generated content.

  • Tone - The tone should resonate with your audience. For example, you can adjust the message to sound informative, playful, or persuasive.

Text settings panel showing buying group, marketing journey stage, communication strategy, language, and tone options {width="350" modal="regular"}

Click the left arrow to return to the main Settings.

Image settings

To include images in your generated content, expand the Image settings in the right panel and set the options.

The Generate images using AI option is disabled by default. Enable this feature and set the following options to include generated images in the proposed content variations:

  • Aspect ratio: When an image component is selected, this setting determines the width and height of the asset. You have the option to choose from common ratios such as 16:9, 4:3, 3:2, or 1:1, or you can enter a custom size.
  • Content type: The type categorizes the nature of the visual element, distinguishing between different forms of visual representation, such as photos, graphics, or art.
  • Visual intensity: Control the image’s impact by adjusting its intensity. A lower setting (such as 2) creates a softer, more restrained appearance, while a higher setting (such as 10) makes the image more vibrant and visually powerful.
  • Color and tone: The overall appearance of the colors within an image and the mood or atmosphere it conveys.
  • Lighting: The lighting style used for the image, which shapes its atmosphere and highlights specific elements.
  • Composition: The arrangement of elements within the frame of an image.

Image settings panel displaying Content type, Visual intensity, Color and tone, Lighting, and Composition options {width="350" modal="regular"}

Click the left arrow to return to the main Settings.

Reference content

Upload reference content assets to generate accurate, on-brand content. Otherwise, generated content is based on publicly available information. Reference content serves as the source for content generation and image recommendations. For guidelines and best practices, see Optimized reference content.

From the Reference content settings, click Upload file to add any asset that contains content you want to use for additional context.

Upload file to use for reference content {width="350" modal="regular"}

The file to upload can be in the following formats: PDF, JPEG, PNG, or ZIP files (containing supported file formats). The maximum size for an uploaded brand asset is 50MB. Larger files or a large number of images can work, but this increases the processing time.

If you want to select a previously uploaded file, expand the Uploaded reference content list and enable the asset that you want to use for your content generation.

Enable existing reference content to use {width="350" modal="regular"}

Generate email properties with AI Assistant

When you add an email action to an account journey, you define a set of email properties that are used for sending the email. AI Assistant can help achieve better email engagement by generating recommended content for the email subject line and preheader.

When you create an email from a journey or open an existing email from a journey node, the email preview page is displayed with the Email properties on the right. In the Summary tab, you can use the AI Assistant content generation tools to generate a subject line, preheader, or both.

Subject line generation

The following steps describe the task sequence for using AI Assistant to generate an optimized subject line for your email:

  1. In the Summary panel with the Details tab selected, scroll down to the Subject line field.

  2. Click the AI Assistant icon ( AI Assistant access icon {width="30"} ) at the right of the field.

    AI Assistant access for email subject line {width="600" modal="regular"}

    The Generate Subject Line dialog opens with the generation settings for the email subject line.

  3. (Required) In the  Prompt  field, enter a description of what you want to generate.

    Use the Prompt Library if you need some help with crafting an effective prompt.

  4. (Optional) Complete the content guidance settings to provide additional input for generating the preheader:

    • Text settings - Provide guidance for the generated text content.
    • Reference content - Provide the content asset that serves as the source for content generation.

  5. When your prompt and settings are ready, click Generate.

    The generated variants are displayed in the dialog.

    AI Assistant - email subject line generated variants {width="600" modal="regular"}

  6. Scroll the AI Assistant panel and browse through the generated variations to determine which one is the best fit.

    You can submit feedback for a generated variant by clicking the Thumbs Up, Thumbs Down, or Flag icon and choose the reason that best summarizes your feedback.

  7. Click the Refine option to access additional customization features:

    • Rephrase - Rewrite the message while preserving its meaning. This option helps you generate alternative wording or adjust phrasing without changing the core message.

    • Use simpler language - Simplify the language, ensuring clarity and accessibility for a wider audience.

    • Translate - Translate the text to another language. (Currently, English is the only supported language. Other languages are planned for future releases.)

    • Change tone - Adjust the tone of the message to align with your communication style, such as making it more friendly, professional, urgent, or inspirational.

    • Change Communication strategy - Modify the messaging approach based on your objectives, such as creating urgency, or emphasizing exciting appeal.

    AI Assistant - subject line refinement {width="600" modal="regular"}

  8. Click Select to replace the subject line text with the selected variant and return to the email properties.

Preheader generation

An email preheader is the short summary text that follows the subject line when an email is viewed in the inbox. It is an optional element for an email, but a great opportunity to improve engagement. The following steps describe the task sequence for using AI Assistant to generate an optimized preheader for your email:

  1. In the Summary panel with the Details tab selected, scroll down and select the Preheader checkbox.

    AI Assistant access for email preheader {width="600" modal="regular"}

    The Generate Preheader dialog opens with the generation settings for the email preheader.

  2. (Required) In the  Prompt  field, enter a description of what you want to generate.

    Use the Prompt Library if you need some help with crafting an effective prompt.

  3. (Optional) Complete the content guidance settings to provide additional input for generating the preheader:

    • Text settings - Provide guidance for the generated text content.
    • Reference content - Provide the content asset that serves as the source for content generation.

  4. When your prompt and settings are ready, click Generate.

    The generated variants are displayed in the dialog.

    AI Assistant - email preheader generated variants {width="600" modal="regular"}

  5. Scroll the AI Assistant panel and browse through the generated variations to determine which one is the best fit.

    You can submit feedback for a generated variant by clicking the Thumbs Up, Thumbs Down, or Flag icon and choose the reason that best summarizes your feedback.

  6. Click the Refine option to access additional customization features:

    • Rephrase - Rewrite the message while preserving its meaning. This option helps you generate alternative wording or adjust phrasing without changing the core message.

    • Use simpler language - Simplify the language, ensuring clarity and accessibility for a wider audience.

    • Translate - Translate the text to another language. (Currently, English is the only supported language. Other languages are planned for future releases.)

    • Change tone - Adjust the tone of the message to align with your communication style, such as making it more friendly, professional, urgent, or inspirational.

    • Change Communication strategy - Modify the messaging approach based on your objectives, such as creating urgency, or emphasizing exciting appeal.

    AI Assistant - preheader refinement {width="500" modal="regular"}

  7. Click Select to replace the preheader with the selected variant and return to the email properties.

Generate email body content with AI Assistant generative-ai-email-design

After you create and personalize your email, use AI Assistant in Journey Optimizer B2B Edition, powered by generative AI to elevate your email body content to the next level.

In the email design space, AI Assistant can help you optimize the impact of your deliveries by generating the full email body, targeted text content, and images that resonate with your audience. This optimization of your email campaigns is designed to produce better engagement. Select the AI Assistant ( AI Assistant menu toggle {width="25"} ) to display the content generation tools that are available for the current content selection.

AI Assistant toggle in the email designer {width="600" modal="regular"}

Use the following steps according to the type of email content generation that you want to use:

Full email generation

Follow these steps to use AI Assistant for full email generation by refining an existing email template:

  1. After creating the email, click Edit email content.

  2. Select a template.

    Full content generation requires a template. It can be a standard template provided by Adobe, or a saved template. You can also use the Import HTML option to import a template.

    For more information about using an email template, see Select a template.

  3. In the email design space, access the AI Assistant menu by clicking the icon ( AI Assistant menu toggle {width="25"} ) at the right.

    The AI Assistant settings on the right reflect Generate Email.

    AI Assistant - prompt library for generating email content {width="600" modal="regular"}

  4. Select your Brand to ensure that the AI-generated content aligns with your brand specifications.

    If there are no published brands, click Create a brand to define your reusable brand guidelines.

  5. In the  Prompt  field, enter a description of what you want to generate.

    Use the Prompt Library if you need some help with crafting an effective prompt.

    note tip
    TIP
    If you are new to prompting for generated content, review the Prompting best practices.

  6. Complete the content guidance settings to tailor the generated content:

    • Text settings - Provide guidance for the generated text content.
    • Image settings - If you want to include images in the generated content, enable image generation and provide guidance.
    • Reference content - Provide the content asset that serves as the source for content generation.

  7. When your prompt and settings are ready, click Generate.

    The generated variations are displayed in the right panel.

  8. Browse through the generated variations or click the Full screen ( Full screen icon ) icon to open the Generate Email dialog.

    The dialog provides additional space to compare the variations, adjust your text and reference content settings (if needed), and to regenerate the variations.

    You can also fine-tune a variation by applying refinement actions and submit feedback for the generated variations. See Preview and content refinement for more details about variation refinement and feedback.

    AI Assistant preview of email variation and refinement options {width="700" modal="regular"}

  9. Click Select to replace the template contents with the selected variant and return to the email design space.

    You can use the editing and formatting tools on the canvas to alter the generated content, as well as the Settings and Style options on the right.

Text only

Follow these steps to use AI Assistant to refine or enhance the text content for an existing email:

  1. In the email design space, select a Text component to target the specific content.

  2. On the outer rail of the right panel, select the AI Assistant ( AI Assistant menu toggle {width="25"} ) icon.

    The settings on the right reflect the content generation settings for the text component.

  3. Select your Brand to ensure that the AI-generated content aligns with your brand specifications.

    If there are no published brands, click Create a brand to define your reusable brand guidelines.

  4. In the  Prompt  field, enter a description of what you want to generate.

    AI Assistant - text settings {width="600" modal="regular"}

    Use the Prompt Library if you need some help with crafting an effective prompt.

  5. Complete the content guidance settings to tailor the generated content:

    • Text settings - Provide guidance for the generated text content.

    • Reference content - Provide the content assets that serve as the source for content generation.

  6. When your prompt and settings are ready, click Generate.

  7. Browse through the generated variations or click the Full screen ( Full screen icon ) icon to open the Generate Text dialog.

    The dialog provides additional space to compare the variations, adjust your text and reference content settings (if needed), and to regenerate the variations.

    You can also fine-tune a variation by applying refinement actions and submit feedback for the generated variations. See Preview and content refinement for more details about variation refinement and feedback.

    AI Assistant preview of text variation and refinement options {width="700" modal="regular"}

  8. When you have the content that you want, click Select to replace the text with the selected variant and return to the email design space.

    You can use the editing and formatting tools on the canvas to alter the text, as well as the Settings and Style options on the right.

Image only

Follow these steps to use AI Assistant to refine or enhance the image content for an existing email:

  1. In the email design space, select an Image component to target the specific content.

  2. On the outer rail of the right panel, select the AI Assistant ( AI Assistant menu toggle {width="25"} ) icon.

    The AI Assistant settings on the right reflect the generation settings for the image component.

  3. Select your Brand to ensure that the AI-generated content aligns with your brand specifications.

    If there are no published brands, click Create a brand to define your reusable brand guidelines.

  4. Enter a description of what you want in the Prompt field.

    AI Assistant - enter a prompt for the image component {width="600" modal="regular"}

    Use the Prompt Library if you need some help with crafting an effective prompt.

  5. Complete the content guidance settings to tailor the generated content:

    • Image settings - If you want to include images in the generated content, enable image generation and use the guidance settings.

    • Reference content - Provide the content assets that serve as the source for content generation.

  6. When you are satisfied with your prompt and settings, click Generate.

    AI Assistant processes the request and generates best suited images based on the prompt and other inputs.

    note important
    IMPORTANT
    If there are no images in the reference content or there are no images relevant to the input prompt, the output is empty.

  7. Browse through the generated variations or click the Full screen ( Full screen icon ) icon to open the Generate Image dialog.

    The dialog provides additional space to compare the variations, adjust your image and reference content settings (if needed), and to regenerate the variations.

    You can select a variation and click Generate Similar to generate additional images that are similar to the selected variant. Or, click Edit in Adobe Express to make your own changes to the image. See Quick actions in Adobe Express for more information about using Adobe Express to refine your images.

    AI Assistant preview of text variation and refinement options {width="700" modal="regular"}

    You can also submit feedback for the generated variations.

  8. Highlight the image that you want and click Select to replace the image or placeholder with the selected item and return to the email design space.

    You can use the editing and formatting tools on the canvas to alter the image, as well as the Settings and Style options on the right.

Preview and refine the content refine-finalize

After generating content variations, you can fine-tune the results to ensure that they meet your exact requirements. Review the brand alignment, adjust tone and language, and prepare the content for a reviewable draft. You can also submit feedback for a variation to help train AI Assistant and improve future output.

Open the full screen view

  1. After the initial content generation, browse through the Variations.

  2. Identify the variation that is the best match for your goals and click the Full screen ( Full screen icon ) icon to view the selected variation in more depth.

    Access the preview dialog {width="700" modal="regular"}

  3. When you are satisfied with the selected variation, click Select to apply it to your canvas.

Refine a variation

Click the Refine option to access additional customization features for email and text variations:

  • Elaborate - AI Assistant can help you expand on specific topics, providing additional details for better understanding and engagement.

  • Summarize - Lengthy information can overload page viewers. Use AI Assistant to condense key points into clear, concise summaries that grab attention and encourage them to read further.

  • Rephrase - Rewrite the message while preserving its meaning. This option helps you generate alternative wording, improve flow, or adjust phrasing without changing the core message.

  • Use simpler language - Simplify the language, ensuring clarity and accessibility for a wider audience.

  • Translate - Translate the text to another language. (Currently, English is the only supported language. Other languages are planned for future releases.)

  • Change tone - Adjust the tone of the message to align with your communication style, such as making it more friendly, professional, urgent, or inspirational.

  • Change Communication strategy - Modify the messaging approach based on your objectives, such as creating urgency, or emphasizing exciting appeal.

Refine menu displaying options for content refinement {width="700" modal="regular"}

Submit variation feedback

Provide feedback for the generated variants by clicking the Thumbs Up, Thumbs Down, or Flag icon and choose the reason that best summarizes your feedback.

AI Assistant - preview the generated variations {width="700" modal="regular"}

Check your brand alignment (Beta)

The brand alignment evaluation and scoring help you to ensure consistency in tone, messaging, and visual identity across your email campaigns, while also serving as a quality check before your content goes live. When the email content is complete, click the Brand alignment ( Brand alignment icon ) icon on the right to open the Brand alignment right panel in the email design space.

Access the Brand alignment tools {width="600" modal="regular"}

For detailed information, see Validate your brand alignment

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