Release notes release-notes

Journey Optimizer Experimentation Accelerator is an AI-first product designed to take your experimentation to the next level. Built for Adobe Journey Optimizer and Adobe Target users, it unifies experiment management, delivers AI-powered insights and opportunities, and introduces a new experimentation agent.

You can look forward to:

• Unified Experiment Inventory: Quickly view, filter, and manage all experiments from Adobe Journey Optimizer and Adobe Target in one central workspace.
• AI Experiment Insights & Opportunities: Go beyond statistical readouts with GenAI-driven insights and recommendations. Each experiment now surfaces actionable opportunities, complete with supporting rationale, so teams can more confidently decide what to test next.
• Multi-Armed Bandit (MAB) Support in Journey Optimizer: Maximize impact while reducing wasted traffic with Multi-Armed Bandit experiments. Instead of splitting audiences evenly, MAB automatically allocates more visitors to the best-performing variations in real time so you can deliver better experiences to more customers while still learning what works.

For more information, refer to the detailed documentation

Availability date: Sept 23, 2025

Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent is available in Journey Optimizer. It enables you to analyze journeys through a natural language interface. The agent will detect audience or schedule conflicts and profile drop-offs in a journey to help you take steps to resolve them. Soon, you will be able to create journeys with agentic support.

For more information, refer to the detailed documentation

Availability date: Sept 24, 2025

The Journey Optimizer Email Designer now offers the ability to switch to dark mode view, where you can additionally define specific custom settings that will display only for recipients reading their emails in dark mode.

Note the following:

• The dark mode final rendering may vary and depends on the recipient's email client.
• Not all email clients support custom dark mode. Moreover, some email clients only apply their own default dark mode for all emails that are received. In both cases, the custom settings that you defined in the Email Designer cannot be rendered.

For more information, refer to the detailed documentation

Availability date: Sept 16, 2025

Use the new Optimize node to target specific audiences or run A/B tests to determine the best path to meet your business-centric KPIs.

This tool allows you to test and vary, and customize communications, sequencing, and timing to best reach your customers.

This capability is available in Limited Availability. Contact your Adobe representative to gain access.

For more information, refer to the detailed documentation

Availability date: Sept 4, 2025

In addition to the full delegation and the CNAME method, a new subdomain configuration method is now available: the Custom delegation method, which enables you to fully own controlling and maintaining all aspects of DNS that are required for delivering, rendering and tracking messages.

This capability is available in Limited Availability. Contact your Adobe representative to gain access.

For more information, refer to the detailed documentation

Availability date: Sept 4, 2025

Previously released in public beta, this capability is now available to all environments. With this release, the following enhancements have been introduced:

• Support for dataset lookup personalization in inbound channels.
• The "datasetLookup" helper function can now be used within expression fragments. For now, this capability is available for a limited set of customers. To gain access, contact your Adobe representative.
• An option in the dataset management interface now allows you to enable record-based datasets for lookup personalization, without having to perform an API call.
• Enhanced monitoring to track data ingestion status and know when datasets are ready for lookup.
• Updated usage guidelines and guardrails to ensure optimal performance and reliability.
• Adobe Experience Platform Datasets can now be leveraged in Decisioning capping rules.

For more information, refer to the detailed documentation

Availability date: Sept 1, 2025

Adobe Journey Optimizer now supports Web Push notifications, expanding the push channel beyond mobile. You can seamlessly deliver notifications to both mobile and desktop browsers, enabling you to reach customers directly on their devices without requiring an app.

This enhancement allows you to engage users with timely, personalized messages in real time, leveraging the same authoring workflows and targeting capabilities already available for mobile push.

Custom action monitoring and reporting is now available. This capability provides better visibility into journey health and execution, including lifecycle status and performance alerts. You can now quickly understand when, where, and why an anomalous situation is occurring in a custom action.

With Journey Optimizer, you can now capture profile attributes though your landing pages.

Create, design and manage custom forms tailored to your needs based on a specific dataset. You can then leverage these forms in landing pages to add the profile attributes of your choice into the dataset defined for each form.

This capability is available in Limited Availability. Contact your Adobe representative to gain access.

You can now attach a static PDF file to an email message sent with Journey Optimizer.

• You can send up to 6 messages with a PDF attachement per profile per year.
• The maximum allowed file size for each attachment is 5 MB.
• For any additional size or volume, you can purchase the PDF Attachments add-on. For more details, contact your Adobe representative.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).