Release notes release-notes

Orchestrated campaigns now support an Incremental query activity that targets only profiles or events that are newly eligible since the last execution.

This keeps recurring campaigns focused on net-new audiences (new sign-ups, newly qualified loyalty members, and similar segments) while reducing query workloads and avoiding redundant sends over time.

For more information, refer to the detailed documentation.

With Journey Optimizer, you can now send emails where the transmitting entity (Sender) differs from the authoring entity (From). Email clients that support this will typically render it as "Sender on behalf of From" or show a "via" indicator. Fill in the optional Sender headers fields in the email channel settings to configure this capability.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

You can now configure an optional CC (carbon copy) field in your email channel settings. Unlike BCC, CC recipients are visible to the primary recipient, enabling transparent communication and clearer ownership.

This allows you to automatically copy the right stakeholder on each message—such as a relationship manager or account owner—while ensuring the customer knows who to contact for follow-up.

The CC field supports personalization, so a single configuration can dynamically route copies based on profile data, making it scalable across multiple use cases without additional setup.

For more information, refer to the detailed documentation.

Sandbox Tooling now supports packaging and copying orchestrated campaigns from one sandbox to another. This eliminates the need to manually rebuild campaigns in each environment. When a campaign is packaged, its core dependent objects such as merge policies, messages, are automatically included, so the imported campaign arrives ready to configure and validate. To protect production environments, all imported campaigns land in draft status in the target sandbox, giving teams a review and approval step before any campaign goes live.

For more information, refer to the detailed documentation.

Adobe Journey Optimizer now provides an MCP (Model Context Protocol) server that surfaces campaign, channel configuration, and sandbox operations directly inside any MCP-compatible application. With this integration, different personas can collaborate around the same orchestration data. Instead of writing queries against the Adobe Journey Optimizer REST API or navigating multiple UI screens, you can describe your intent conversationally and let the LLM invoke the appropriate MCP tools. This capability is currently available in Claude Web and Desktop.

This capability is available to all customers in Public Beta.

For more information, refer to the detailed documentation.

You can now use AI models in your ranking formulas to automatically boost journey priority scores based on customer profile attributes and contextual factors, ensuring customers enter the most relevant journeys.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

The Adobe Express integration in Adobe Journey Optimizer lets you use Adobe Express's editing tools directly during content creation, enabling you to resize, remove backgrounds, crop, and convert assets to JPEG or PNG.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: April 23, 2026

Adobe Journey Optimizer now includes a new capability that ensures your emails are optimally structured for AI-powered inboxes such as Apple Intelligence and Google Gemini in Gmail.

As AI assistants increasingly control how recipients read and act on email, this feature helps you generate and author content that performs well across downstream AI tasks including summarization, triage, prioritization, and intent extraction.

For more information, refer to Optimize email for AI inboxes.

Availability date: April 17, 2026

Adobe Journey Optimizer now includes AI Assistant directly in the personalization editor and the Email Designer that converts natural-language prompts into valid personalization expressions and conditional logic, no syntax expertise required. Describe the personalization you want to achieve, and AI generates ready-to-use code you can apply immediately or refine through follow-up prompts.

The assistant also works in reverse. Select any existing expression and ask it to explain the logic, identify issues, or suggest improvements. This makes it useful not just for authoring new expressions, but for reviewing and debugging existing ones across your team.

For more information, refer to AI Assistant for Personalization Expressions.

Availability date: April 13, 2026

Use the new Optimize node to run A/B tests or multi-armed bandit experiments to determine the best path to meet your business-centric KPIs. This tool allows you to test and vary, and customize communications, sequencing, and timing to best reach your customers.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

As part of the General Availability, this release introduces experiment type selection (A/B or multi-armed bandit) and Scale the winner for unitary journeys.

For more information, refer to the detailed documentation.

Availability date: April 7, 2026

Inbox is a mobile functionality, available with Content Cards, that enables customers to create a centralized location within their app or website to display messages sent to their users. This extends the lifetime of marketing communications by ensuring messages remain accessible even after they are dismissed.

For more information, refer to the detailed documentation.

Availability date: April 7, 2026

You can now use Decisioning to personalize and optimize the content of your email messages. Leverage Priority Scores, Formulas, or AI Models to display the most relevant offers and content to each recipient.

Previously released in Limited Availability, this capability is now available to all environments (General Availability). With this General Availability release, mirror pages are now supported.

For more information, refer to the detailed documentation.

Availability date: April 6, 2026

The Integrations feature allows you to connect third-party data sources directly to Adobe Journey Optimizer. By simplifying how you pull in external data and composable content, this feature makes it easier to deliver personalized, dynamic messaging across all your channels.

Previously released in beta, this capability is now available to all environments (General Availability).

You can now set your journey to Simulation. This mode allows you to validate your logic using simulated users. These are temporary profiles created specifically for the simulation, allowing you to test freely without needing to manage persistent test profiles in Adobe Experience Platform.

This capability is available to all customers as a Limited Availability with essential capabilities.

It is now possible to add deeplinks to your email contents through a dedicated option in the Email Designer.

This ensures users are taken directly to the right in-app content instead of being redirected to browsers or app stores, preserving context and engagement.

For more information, refer to the detailed documentation.