Release notes release-notes
Adobe Journey Optimizer follows a continuous delivery model, allowing Adobe to deliver new capabilities, enhancements, and fixes on an ongoing basis. This approach enables a scalable, phased rollout of capabilities to ensure performance and stability across all environments. Because of this model, release notes are updated between monthly releases. For full details about the release cycle and availability phases, see Journey Optimizer release cycle.
Adobe Journey Optimizer is built natively on Adobe Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in Adobe Experience Platform Release Notes.
June '26 release notes june-26-rn
The June 2026 release brings several flagship capabilities to General Availability — including Journey Simulation, Journey path optimization targeting, and Journey Fragments — alongside new AI-assisted authoring in journeys and content, expanded Decisioning support for the Direct Mail channel, and additional security and administration controls. The capabilities and improvements below are organized by theme. Additional changes are also expected in the upcoming days or weeks.
Journeys june-26-journeys
The following capabilities and improvements have been added to journeys in this release. Additional changes are also expected in the upcoming days or weeks.
You can now set your journey to Simulation. This mode allows you to validate your logic using simulated users. These are temporary profiles created specifically for the simulation, allowing you to test freely without needing to manage persistent test profiles in Adobe Experience Platform.
Previously released in Limited Availability, Journey Simulation is now available to all environments. With this General Availability release, you can now use Journey Agent to generate simulated users and events directly in the Simulation menu.
For more information, refer to the detailed documentation.
Availability date: June 9, 2026
You can now create Journey Fragments in Adobe Journey Optimizer. Journey Fragments are reusable sets of journey nodes that you can build once and drop into any journey across your sandbox. Whether it's an eligibility check, a preferred channel routing logic, or a welcome sequence, fragments help teams move faster and stay consistent, without rebuilding the same logic from scratch every time.
Once created, fragments are stored in a dedicated Fragment Inventory and can be inserted into any journey using the Journey fragments activity.
Previously available in Limited Availability, this capability is now generally available to all customers. Journey fragments also support Sandbox tooling, allowing you to package and export fragments across sandboxes.
For more information, refer to the detailed documentation.
Availability date: June 9, 2026
The Optimize activity now supports Targeting rules which enable you to define specific criteria that customers must meet to qualify for a particular journey path, based on audience segments or profile attributes.
Unlike experimentation, where customers are assigned to paths randomly, targeting uses deterministic logic to ensure that the appropriate audience or customer profile is routed to the intended path.
Previously released in Limited Availability, this capability is now available to all environments (General Availability).
For more information, refer to the detailed documentation.
Availability date: June 8, 2026
AI Assistant now operates in the journey advanced expression editor to convert natural-language prompts into valid expressions and conditional logic. Describe the expression you want to build, and AI Assistant generates ready-to-use code you can apply immediately or refine through follow-up prompts.
This capability is available to all customers as a Public Beta.
For more information, refer to the detailed documentation.
Availability date: June 3, 2026
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Stop a paused journey directly - You can now stop a journey directly from the Paused state. Previously, a paused journey had to be resumed to Live before it could be stopped. Read more
Availability date: June 18-22, 2026
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Supplemental identifier support for external audiences - Supplemental identifiers in journeys are now supported for external audiences, including audiences imported from a CSV file and audiences created with Federated Audience Composition. You can designate any non-identity attribute or non-person identity attribute from the audience as the supplemental ID, no schema labeling is required. Read more
Availability date: June 11, 2026
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Automatic stop for non-recurring Read Audience journeys - Non-recurring Read Audience journeys now automatically transition to Stopped status once the last active profile exits. Previously, these journeys remained Live until the 91-day global timeout expired — even when no profiles were flowing through them anymore. With this improvement, journey status reflects actual execution state as soon as it completes, keeping your journey inventory accurate without manual intervention.
Note that this behavior does not apply to journeys that include nodes causing waiting periods, such as Wait nodes, Reaction nodes, or event-triggered transitions. These journeys remain subject to the standard 91-day global timeout. Learn more
Availability date: June 9, 2026
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Certificate-Based Custom Authentication in custom actions - Custom actions now support Certificate-Based Custom Authentication. By adding
subType: "certificateCredential"to a custom authorization configuration, Journey Optimizer uses Adobe’s managed certificate to sign a JWT client assertion and exchange it for an access token — no client secret required. Designed for enterprise APIs that enforce certificate-based identity verification, such as Microsoft Entra ID. Learn moreAvailability date: June 4, 2026
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Increased live journey limit and new guardrails - You can now have up to 200 active journeys, increased from the previous limit of 100. Read more
Availability date: June 18, 2026. This capability is being gradually rolled out to all regions over the next few days.
- Start and end dates in the journey header - When start and/or end dates are configured on a live journey, they are now surfaced in the journey header next to the live status badge. The displayed label adapts based on whether each date is upcoming or has already passed.
Orchestrated campaigns june-26-oc
The following capabilities and improvements are coming to orchestrated campaigns in this release.
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| File-based targeting in Orchestrated campaigns |
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Orchestrated campaigns now support loading a CSV or TXT file directly into the campaign canvas as the targeting audience, without first ingesting the file into Adobe Experience Platform. The file data is consumed at execution time and is not persisted as an Adobe Experience Platform dataset. During file setup, you can define column mappings, data types, NULL handling, and per-column error policies. Rows that fail validation are rejected and logged before the campaign runs, keeping the audience clean without manual pre-processing. This is particularly suited for ad-hoc sends or partner list campaigns where building a full ingestion pipeline is not practical. This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. Availability date: June 30, 2026 |
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Loop-based personalization for relational data - The personalization editor now supports a Loop block that iterates over relational collections, such as orders, accounts, or bookings, and renders one content block per record inside a single email or SMS. Collections are configured through the data picker using personalization tokens, with no expression writing required. Read more
Availability date: End of June, 2026
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Personalize email sender details per recipient and campaign - Orchestrated campaigns now support personalization of email header fields, including From name, From address, and Reply-To, using profile attributes or relational data. This allows sender details to reflect the relevant advisor, location, or branch for each recipient, rather than routing all sends through a single corporate address. Header values can be set at the channel level and overridden per campaign using contextual data for more precise control.
Decisioning june-26-decisioning
The following capabilities and improvements have been added to Decisioning in this release.
You can now add Decision policies into Direct Mail journeys and campaigns. Decision policies are containers for your offers that leverage the Decisioning engine to dynamically return the best content for each audience member. Direct Mail decisioning also supports batch decisioning use cases, enabling you to export the corresponding offer items for every profile in a given Adobe Experience Platform audience.
For more information, refer to the detailed documentation.
Availability date: June 3, 2026
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Leverage Adobe Experience Manager content fragments in Decisioning - You can now map Adobe Experience Manager content fragments to decision items in Decisioning and leverage them inside decision policies to deliver the right fragment to the right customer at the right time. Previously released in Limited Availability, this capability is now available to all environments (General Availability). Read more
Availability date: June 18, 2026
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Dynamic item attributes - Decision item custom attributes can now be personalized at delivery time using profile, contextual, and audience data. This removes the need to maintain duplicate offers for minor content variations, allowing marketers to manage fewer, more flexible decision items.
Availability date: June 22, 2026
Content management june-26-content
The following capabilities and improvements have been added to content management in this release.
Two updates are now available to the Simulate content workflow:
- New default path — Clicking Simulate content now opens the Simulate content variations experience by default. From a single screen, you can add sample input manually or from a CSV/JSON file, reuse simulated users, preview rendering, and send proofs. To preview with Adobe Experience Platform test profiles, send proofs with test profile data, or check email inbox rendering and spam reports, click Simulate content, then select Simulate content (AEP profiles) from the dropdown.
- AI-generated content variants — In the Simulate content variations experience, click Generate to use AI to automatically create content variants. The system analyzes your message, detects personalization fields and conditional branches, and fills in realistic values so you can validate rendering without building every variant by hand.
For more information, refer to the detailed documentation.
Availability date: June 9, 2026
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| Simulate content variations — updated experience and AI variant generation |
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Two updates are now available to the Simulate content workflow:
For more information, refer to the detailed documentation. Availability date: June 9, 2026 |
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| Improvements to Adobe Experience Manager Content Fragments in Journey Optimizer |
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This release brings several enhancements to make Adobe Experience Manager Content Fragments more usable, more governable, and more production-ready within Journey Optimizer authoring workflows:
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| AI assistant integration with Adobe Experience Manager Asset Essentials |
| The AI Assistant now automatically fetches brand-approved images directly from your Adobe Experience Manager Assets when generating Emails, Web pages, and Push notifications. This eliminates the need to manually search the Assets or rely on generic AI fallbacks, ensuring every visual is perfectly accurate and brand-compliant. |
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| AI Assistant for content generation enhancements |
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This release improves the AI Assistant content generation experience with stronger image editing, more reliable brand extraction, and content authenticity support in the image flow:
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Email channel june-26-email
The following improvements have been added to the email channel in this release.
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URL parameter encryption - You can now encrypt URL parameters in tracking and landing page links added to your email messages. This provides an additional layer of security for sensitive parameter data. Previously released in Limited Availability, this capability is now available to all environments (General Availability). Read more
Availability date: June 1, 2026
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New permissions for key registry - Two new permissions are now required to access and manage the keys needed for URL parameter encryption: Manage Key Registry and View Key Registry. Read more
Availability date: June 1, 2026
You can now add rich text to customizable fragments that are used in your emails content.
For example, when using the Text component as an editable field in the Email Designer, you can directly format the content (for example, bold and italics) and insert hyperlinks.
For more information, refer to the detailed documentation.
Availability date: Late June, 2026
Journey Optimizer now includes automated technical validation directly in the Email Designer, helping you catch HTML and CSS issues before sending.
Checks cover unsupported elements such as <script> and <base> tags, empty divs that can break layout in Microsoft Outlook, HTML meta refresh tags, and CSS or HTML size thresholds that trigger rendering failures in Gmail.
Results are surfaced as errors, warnings, or informational notices directly in the authoring panel, with contextual details and one-click fixes where available, so issues can be resolved without leaving the editor.
For more information, refer to the detailed documentation.
Availability date: June 18, 2026
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Enhanced Image to HTML converter - A new version of the Image to HTML converter feature is now available, bringing improved accuracy for HTML generation. This update leverages higher-tier LLM models to deliver more precise and reliable HTML output from image inputs.
Availability date: June 18, 2026
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| Enable email size reduction |
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Journey Optimizer now includes an option to reduce the size of your email's HTML by stripping unnecessary whitespace, comments, and redundant code — without affecting how the email renders. This can improve deliverability by avoiding size thresholds that some email providers use to flag or reject messages and may reduce load time for recipients. |
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| Modules in the Email Designer |
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The Email Designer now includes a library of ready-to-use layout modules — such as headers, product cards, information blocks, and footers — that you can drag and drop directly into your email canvas. Each module comes pre-configured with editable properties (image, title, text, button, links) and can be fully customized through the WYSIWYG interface, speeding up email creation without requiring you to build structures from scratch. Availability date: June 22, 2026 |
Content & Integrations june-26-integration
The following capabilities and improvements are coming to content management and integrations in this release.
This release brings several enhancements to make Adobe Experience Manager Content Fragments more usable, more governable, and more production-ready within Journey Optimizer authoring workflows:
- Journey Optimizer now supports fetching Content Fragments from multiple Adobe Experience Manager configurations, including author, publish and authenticated publish tiers.
- Once a fragment is selected, its context is preserved throughout the message, enabling authors to reuse fragment fields across content blocks without reselecting.
- A new dedicated Content Fragments listing page has been introduced in Journey Optimizer for improved lifecycle management; users can identify out-of-sync fragments and trigger manual syncs to stay current.
- Locale and variation support now allows marketers to work with alternate versions of the same Content Fragment more deliberately.
- You now have flexibility in how Adobe Journey Optimizer accesses your Adobe Experience Manager content. This release introduces the ability to switch the source repository for Content Fragments used in your journeys and campaigns.
- Now compatible with Managed Services, you can view, access, and use Adobe Experience Manager Content Fragments directly in Journey Optimizer for personalization. Simply add your Adobe Experience Manager Managed Services repository URL in the configuration settings as a one-time setup.
For more information, refer to the detailed documentation.
Availability date: June 18, 2026
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| AI assistant integration with Adobe Experience Manager Asset Essentials |
| The AI Assistant now automatically fetches brand-approved images directly from your Adobe Experience Manager Assets when generating Emails, Web pages, and Push notifications. This eliminates the need to manually search the Assets or rely on generic AI fallbacks, ensuring every visual is perfectly accurate and brand-compliant. |
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| AI Assistant for content generation enhancements |
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This release improves the AI Assistant content generation experience with stronger image editing, more reliable brand extraction, and content authenticity support in the image flow:
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Reporting june-26-reporting
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Estimated clicks for Email and SMS reporting — A new Estimated Clicks metric is now available in Journeys, Campaigns, and Channel reports for email and SMS. This metric excludes identified bot and non-human interaction (NHI) traffic to provide a clearer view of genuine customer engagement. The existing Clicks metric remains available and continues to report total clicks.
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New Estimated Click Metrics for Email and SMS Reporting - To provide a more accurate view of real customer engagement, new estimated metric are now available across Journeys, Campaigns, and Channel reports. These metrics help filter out non-human interactions (NHI) and bot clicks from reporting data:
- Estimated CTR: Estimated Clicks relative to total deliveries.
- Estimated CTOR for email only: Estimated Clicks relative to Estimated Opens.
Availability date: Late June, 2026
Administration june-26-administration
The following improvements have been added to administration and data management in this release.
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[Important]{class="badge informative"} AJO Message Feedback Event Dataset moving to batch ingestion - The AJO Message Feedback Event Dataset is moving from streaming ingestion to batch ingestion. As a result, expect a data latency of up to 2 hours for this dataset. If you have built reports in Customer Journey Analytics or run queries using this dataset, account for this increased latency going forward. Read more
Availability date: June 10, 2026
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Customer alerts for campaign lifecycle events - New system alerts now notify you of key lifecycle events for Action and API-triggered campaigns. Subscribe at the sandbox level. Read more
Availability date: June 1, 2026
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Web Application Firewall (WAF) IP whitelisting - Adobe Journey Optimizer now supports Web Application Firewall (WAF) IP whitelisting for landing pages, enabling organizations to enforce that all incoming requests are routed exclusively through their configured WAF infrastructure. With this enhancement, customers can configure Journey Optimizer to reject any direct requests that bypass the WAF layer, ensuring that security policies defined in tools such as Imperva are consistently applied. This capability strengthens the security posture for enterprises with strict network access requirements, giving them full control over the traffic flow to their AJO-hosted landing pages.
Availability date: Late June, 2026
Mobile messaging (SMS, MMS, RCS & LINE) june-26-mobile
The following improvements are coming to mobile messaging in this release.
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Unique Clicks for SMS reports - A new Unique Clicks module has been introduced to SMS reports, bringing the same level of granular performance tracking to SMS that is currently available for Email reports.
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SMS - Display Usage Metrics - For customers purchasing SMS directly through Adobe Journey Optimizer, a new SMS usage dashboard has been introduced. You can now view and track your last 90 days of message sending metrics, categorized by Mobile Originated (MO) and Mobile Terminated (MT) messages. This data is also available for download via CSV, providing greater visibility and control over your SMS spend. Learn more
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Estimated Clicks for SMS report - A new Estimated Clicks metric is now available in Journeys, Campaigns, and Channel reports for email and SMS. This metric excludes identified bot and non-human interaction (NHI) traffic to provide a clearer view of genuine customer engagement. The existing Clicks metric remains available and continues to report total clicks.
- LINE Channel - Authoring changes - The LINE channel UI has been upgraded with advanced message authoring capabilities. This release introduces support for multiple message formats, including Text, Image, Imagemap, Carousel, and Flex (JSON Editor), alongside real-time device previews. Users can now manage grouped messages of up to five ordered messages (with add, remove, and reorder controls) and leverage the integrated personalization editor for validated, dynamic messaging.
Usability improvements june-26-usability
- Folders for Journeys & Campaigns - You can now organize your journeys and campaigns into folders to improve navigation and management in the interface.