Release notes release-notes

Quiet hours let you define time-based exclusions for Email, SMS, Push, and WhatsApp channels. They ensure that no messages are sent during specific periods of time, helping you respect customer preferences and compliance requirements.

You can apply quiet hours through rule sets, which can be assigned to individual actions in campaigns or journeys for precise control. By streamlining these processes.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

This capability provides better visibility into journey health and execution, including lifecycle status and performance alerts. You can now quickly understand when, where, and why an anomalous situation is occurring in a custom action.

A new Journey Optimizer API is now available, enabling you to programmatically retrieve and inspect campaign-related data such as details, versions, and configurations.

New source connectors are now available in Adobe Experience Platform for the Talon.One, Capillary and Kobie loyalty Apps. These connectors let you seamlessly stream loyalty data into Adobe Experience Platform and leverage these data in Journey Optimizer.

You can now add Decision policies into email journeys and campaigns. Decision policies are containers for your offers that leverage the Decisioning engine to dynamically return the best content to deliver for each audience member.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

A new High throughput mode is now available in API triggered campaigns. This mode is designed for large-scale, real-time messaging (up to 5000 transactions per second) and provides higher availability with lower latency.

This capability is only available for the email channel, for organizations that have purchased the Adobe High throughput transactional messaging add-on offering. Contact your Adobe representative for more details.

Journey Optimizer now allows you to create rules from a dedicated UI menu and leverage them when building targeting, either as part of content Optimization in a campaign or a journey, either in the Optimize journey activity.

Targeting rules are currently available to organizations that have purchased the Decisioning add-on offering, and they are available on demand for the other organizations (Limited Availability).

This capability will be progressively rolled out to all customers. In the meantime, contact your Adobe representative to gain access.

You can now quickly apply pre-approved themes to ensure brand consistency across all emails, speed up your campaign creation process, and independently produce high-quality emails while reducing dependency on design teams.

Previously released in beta version, this capability is now available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

New pre-configured alerts are available to monitor your journey execution:

• Profile Discard Rate Exceeded: Ratio of profile discards to entered profiles over the last 5 mins exceeded threshold
• Custom Action Error Rate Exceeded: Ratio of custom action errors to successful HTTP calls over the last 5 mins exceeded threshold
• Profile Error Rate Exceeded: Ratio of profiles-in-error to entered profiles over the last 5 mins exceeded threshold.

You can modify threshold values and subscribe to individual journey-level alerts vs globally.

For more information, refer to the detailed documentation

Availability date: October 14, 2025

A new `executionMetadata` helper function is available in the personalization editor. It allows you to append contextual information to any native action and capture it in a dataset for export to external systems.

This capability is available in Limited Availability. Contact your Adobe representative to gain access.

For more information, refer to the detailed documentation

Availability date: October 13, 2025

Powered by Adobe Experience Platform Agent Orchestrator, Experimentation Agent is available in Journey Optimizer.

The Experimentation Agent is an AI-powered tool that modernizes how you can run and manage digital experiments across websites, emails, push messages, and applications. It helps you run experiments more efficiently, organize business goals, and generate actionable insights, highlighting what worked, what did not, and where to experiment next.

For more information, refer to the detailed documentation

Availability date: October 10, 2025

You can now attach a static PDF file to an email message sent with Journey Optimizer.

• You can send up to 6 messages with a PDF attachement per profile per year.
• The maximum allowed file size for each attachment is 5 MB.
• For any additional size or volume, you can purchase the PDF Attachments add-on. For more details, contact your Adobe representative.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation

Availability date: Sept 30, 2025

A new Journey Optimizer API is now available to retrieve journeys and their associated objects such as campaigns and surfaces.

For more information, refer to the detailed documentation

Availability date: Sept 25, 2025

Journey Optimizer Experimentation Accelerator is an AI-first product designed to take your experimentation to the next level. Built for Adobe Journey Optimizer and Adobe Target users, it unifies experiment management, delivers AI-powered insights and opportunities, and introduces a new experimentation agent.

You can look forward to:

• Unified Experiment Inventory: Quickly view, filter, and manage all experiments from Adobe Journey Optimizer and Adobe Target in one central workspace.
• AI Experiment Insights & Opportunities: Go beyond statistical readouts with GenAI-driven insights and recommendations. Each experiment now surfaces actionable opportunities, complete with supporting rationale, so teams can more confidently decide what to test next.
• Multi-Armed Bandit (MAB) Support in Journey Optimizer: Maximize impact while reducing wasted traffic with Multi-Armed Bandit experiments. Instead of splitting audiences evenly, MAB automatically allocates more visitors to the best-performing variations in real time so you can deliver better experiences to more customers while still learning what works.

For more information, refer to the detailed documentation

Availability date: Oct 3, 2025

Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent is available in Journey Optimizer. It enables you to analyze journeys through a natural language interface. The agent will detect audience or schedule conflicts and profile drop-offs in a journey to help you take steps to resolve them. Soon, you will be able to create journeys with agentic support.

For more information, refer to the detailed documentation

Availability date: Sept 24, 2025

The Journey Optimizer Email Designer now offers the ability to switch to dark mode view, where you can additionally define specific custom settings that will display only for recipients reading their emails in dark mode.

Note the following:

• The dark mode final rendering may vary and depends on the recipient's email client.
• Not all email clients support custom dark mode. Moreover, some email clients only apply their own default dark mode for all emails that are received. In both cases, the custom settings that you defined in the Email Designer cannot be rendered.

For more information, refer to the detailed documentation

Availability date: Sept 16, 2025

Use the new Optimize node to target specific audiences or run A/B tests to determine the best path to meet your business-centric KPIs.

This tool allows you to test and vary, and customize communications, sequencing, and timing to best reach your customers.

This capability is available in Limited Availability. Contact your Adobe representative to gain access.

For more information, refer to the detailed documentation

Availability date: Sept 4, 2025

In addition to the full delegation and the CNAME method, a new subdomain configuration method is now available: the Custom delegation method, which enables you to fully own controlling and maintaining all aspects of DNS that are required for delivering, rendering and tracking messages.

This capability is available in Limited Availability. Contact your Adobe representative to gain access.

For more information, refer to the detailed documentation

Availability date: Sept 4, 2025

Previously released in public beta, this capability is now available to all environments. With this release, the following enhancements have been introduced:

• Support for dataset lookup personalization in inbound channels.
• The "datasetLookup" helper function can now be used within expression fragments. For now, this capability is available for a limited set of customers. To gain access, contact your Adobe representative.
• An option in the dataset management interface now allows you to enable record-based datasets for lookup personalization, without having to perform an API call.
• Enhanced monitoring to track data ingestion status and know when datasets are ready for lookup.
• Updated usage guidelines and guardrails to ensure optimal performance and reliability.
• Adobe Experience Platform Datasets can now be leveraged in Decisioning capping rules.

For more information, refer to the detailed documentation

Availability date: Sept 1, 2025