DocumentationExperience Platform

Adobe Experience Platform Documentation

Find Adobe Experience Platform documentation on this page to help you get started, assist with troubleshooting, and get the best from the platform’s capabilities.

Adobe Experience Platform enables organizations to centralize and standardize customer data from any system. It then applies data science and machine learning to dramatically improve the design and delivery of rich, personalized experiences.

Use the following links to tutorials, videos, and Experience Platform guides to learn more.

Guides

Overview lists-documentation-1

  • Experience Platform Overview
    Learn how Experience Platform makes it possible to deliver personalized experiences to your customers in real time with guides, documentation, and tutorials.
  • Troubleshooting Guide
    Find answers to frequently asked questions and a guide for troubleshooting common errors in Experience Platform.
  • Accessibility in Experience Platform
    Learn about the Experience Platform commitment to provide accessible and inclusive features to all individuals.

Administration lists-documentation-2

  • Alerts
    Learn about alerts in Adobe Experience Platform, including the structure of how alert rules are defined.
  • Sandboxes
    Find out how sandboxes work and partition a Platform instance into virtual environments for development, testing, and application deployment.
  • Access Control
    Use product profiles in Adobe Admin Console to manage user permissions. Learn how to assign users to products and sandboxes.
  • License Usage
    Learn about best practices and tools you can use to better manage your license entitlements with Adobe Experience Platform.
  • Unified Tags
    Use unified tags to manage metadata taxonomies. Learn how to create tag categories and tags.

Applications lists-documentation-3

  • Real-Time Customer Data Platform (all editions)
    Bring together known and anonymous data from multiple enterprise sources to create customer profiles, create audience segments from those profiles, and activate those segments to third-party destinations.
  • Journey Optimizer
    Use Adobe Journey Optimizer to solve key issues and challenges within your customer journey.
  • Customer Journey Analytics
    Learn about Adobe Customer Journey Analytics and how to use Analysis Workspace with data from Experience Platform.
  • Mix Modeler
    Use Mix Modeler to measure campaigns and optimize planning holistically across all channels.

Data Modeling lists-documentation-4

  • Schemas
    Explore an overview of the Experience Data Model (XDM) system within Experience Platform and learn how to use classes and schema field groups to standardize experience data.

Data Collection lists-documentation-5

  • Data Collection in Adobe Experience Platform
    Learn how to enable client-side data collection for Adobe Experience Platform Edge Network and find out more about the data collection technologies used.
  • Datastreams
    Learn how to configure Datastreams in Adobe Experience Platform.
  • Tags (Launch)
    Get access to documentation and tutorials for tags in Adobe Experience Platform.
  • Experience Platform Web SDK
    Get access to documentation and tutorials for Experience Platform Web SDK.
  • Experience Platform Mobile SDK
    Get access to documentation and tutorials for Experience Platform Mobile SDK and the Places service.
  • Experience Platform Edge Network Server API
    Use the Edge Network Server API for data collection, personalization, advertising, and marketing use cases with Experience Cloud or Experience Platform Edge services.
  • Experience Platform Assurance
    Adobe Experience Platform Assurance lets you inspect, proof, simulate, and validate how you collect data or serve experiences within your mobile applications.
  • Experience Platform Debugger
    Examine your web pages for problems with your Experience Platform implementations using the Adobe Experience Platform Debugger for Chrome and Firefox.
  • Event Forwarding
    Learn about event forwarding in Adobe Experience Platform, which allows you to use the Platform Edge Network to execute tasks without changing your tag implementation.

Data Ingestion and Management lists-documentation-6

  • Catalog Service
    Explore data lineage, metadata, file descriptions, directories, and datasets within the Data Lake and learn more about the Catalog Service system.
  • Dashboards
    Learn how to visualize data in Experience Platform through customizable dashboards.
  • Data Access
    Find and access ingested datasets in Experience Platform.
  • Data Ingestion
    Bring your data into Experience Platform through batch or streaming ingestion.
  • Data Prep
    Prepare your data for ingestion into Adobe Experience Platform and learn how Data Prep can help you map, transform, and validate data today.
  • Dataflows
    Learn about dataflows and how to configure them across different services.
  • Datasets
    This document provides a high-level overview of datasets in Experience Platform.
  • Observability
    Find out how you can monitor Platform activities, using statistical metrics and event notifications from Adobe Experience Platform Observability Insights.
  • Sources
    Ingest data from a variety of sources. Learn how to structure, label, and enhance already ingested data.

Customer Data lists-documentation-7

  • Identity Service
    Bridge customer identities across devices and systems to deliver personalized digital experiences.
  • Real-time Customer Profile
    Merge customer data to create a unified view of customer interactions across channels.
  • Real-time Customer Profile Data Guardrails
    Learn about performance and system-enforced guardrails for profile data and segmentation to ensure an optimal use of Real-Time CDP functionality.
  • Segmentation Service
    Build audiences from your Real-Time Customer Profile data using Adobe Experience Platform generated segment definitions or external sources.
  • Real-Time Customer Data Platform (all editions)
    Bring together known and anonymous data from multiple enterprise sources to create customer profiles, create audience segments from those profiles, and activate those segments to third-party destinations.

Governance, Privacy, and Security lists-documentation-8

  • Data Governance
    Enforce data usage restrictions through the use of labels, marketing actions, and governance policies.
  • Privacy Service
    Manage customer data requests to comply with legal privacy regulations like GDPR and CCPA.
  • Data Lifecycle
    Delete individual records and schedule dataset expirations in Experience Platform for data cleansing, removing anonymous data, and data minimization.
  • Audit Logs
    Learn how audit logs allow you to see who did what actions in Adobe Experience Platform.

Data Science and Queries lists-documentation-9

  • Data Science Workspace
    Use machine learning to develop, train, and score models and recipes with Adobe Sensei and JupyterLab Notebooks.
  • Intelligent Services
    Use intelligent AI services to generate scores, discover insights, and create segments from your marketing events data.
  • Query Service
    Use standard SQL to query data within the data lake in Experience Platform.

Activation lists-documentation-10

  • Destinations
    Activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and more.

Use Cases

Intelligent re-engagement lists-documentation-11

Experience Platform use cases lists-documentation-12

Tutorials tiles-tutorials-1

Release Information lists-release

Developer Resources lists-dev