Adobe Experience Platform enables organizations to centralize and standardize customer data from any system before applying data science and machine learning to dramatically improve the design and delivery of rich, personalized experiences.
Guides
Overview
- Experience Platform Overview
Learn how Experience Platform makes it possible to deliver personalized experiences to your customers in real time. - Troubleshooting Guide
Find answers to frequently asked questions and a guide for troubleshooting common errors in Experience Platform. - Accessibility in Experience Platform
Adobe Experience Platform is committed to providing accessible and inclusive features to all individuals.
Administration
- Access Control
Leverage product profiles in Adobe Admin Console to link users with permissions and sandboxes. - Sandboxes
Partition a Platform instance into virtual environments for development, testing, and application deployment.
Data Modeling
- Schemas
Use Experience Data Model (XDM) classes and schema field groups to standardize experience data.
Data Collection
- Data Collection Overview
Enable client-side data collection for Adobe Experience Platform Edge Network. - Experience Platform Debugger
Examine your web pages for problems with your Experience Platform implementations. - Tags (Launch)
Get access to documentation and tutorials for tags in Adobe Experience Platform. - Experience Platform Mobile SDK
Get access to documentation and tutorials for Experience Platform Mobile SDK and the Places service. - Experience Platform Web SDK
Get access to documentation and tutorials for Experience Platform Web SDK.
Data Ingestion and Management
- Catalog Service
Explore data lineage, metadata, file descriptions, directories, and datasets within the Data Lake. - Dashboards
Visualize Experience Platform data on customizable dashboards. - Data Access
Discover and access ingested datasets within Platform. - Data Ingestion
Bring your data into Platform through batch or streaming ingestion. - Data Prep
Prepare your data for ingestion into Adobe Experience Platform. - Dataflows
Dataflows are a representation of data jobs that move data across Platform. - Datasets
This document provides a high-level overview of datasets in Experience Platform. - Observability
Monitor Platform activities through the use of statistical metrics and event notifications. - Sources
Ingest data from a variety of sources or structure, label, and enhance already ingested data.
Customer Data
- Data Collection
Enable client-side data collection for Adobe Experience Platform Edge Network. - Identity Service
Bridge customer identities across devices and systems to deliver personalized digital experiences. - Real-time Customer Profile
Merge customer data to create a unified view of customer interactions across channels. - Real-time Customer Profile Data Guardrails
Adobe Experience Platform provides a series of guardrails to help you avoid creating data models which Real-time Customer Profile cannot support. This document outlines best practices and constraints to keep in mind when modeling Profile data. - Segmentation Service
Build segments and generate audiences from your Real-time Customer Profile data. - Real-time Customer Data Platform (all editions)
Bring together known and anonymous data from multiple enterprise sources to create customer profiles, create audience segments from those profiles, and activate those segments to third-party destinations.
Privacy
- Data Governance
Enforce data usage restrictions through the use of labels, marketing actions, and policies. - Privacy Service
Manage customer data requests to comply with legal privacy regulations like GDPR and CCPA.
Data Science and Queries
- Data Science Workspace
Use machine learning to develop, train, and score models and recipes with Adobe Sensei and JupyterLab Notebooks. - Intelligent Services
Utilize intelligent AI services to generate scores, discover insights, and create segments from your marketing events data. - Query Service
Use standard SQL to query data in Platform Data Lake.
Activation
- Destinations
Activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
Tutorials
Learn the high-level architecture of Adobe Experience Platform from a guided walkthrough of an overview diagram.
Learn how to label data fields as identities, ingest identity data, and verify the data in the Adobe Experience Platform Identity Service private graph.
Learn about Experience Data Model (XDM), the standard data model to describe customer experiences.
Learn how to access to Adobe Experience Platform APIs.
This tutorial covers the steps for creating a schema using the Schema Editor within Experience Platform.
This video gives an overview of Sources, or Source connectors, in the Adobe Experience Platform UI. Sources are easily configurable integrations that allow you to ingest data from Adobe, first-party, and third-party applications into Adobe Experience Platform’s Real-time Customer Profile and Data Lake, in a seamless and scalable manner.
A hands-on tutorial to start implementing Platform. Sample data and assets provided.
A hands-on tutorial covering many aspects of Platform, including connections to third-party systems.
Digital Experience Blueprints are repeatable implementations to address strategy and solve established business problems. They accelerate time-to-value and provide a fast path to success.
