Adobe Experience Platform enables organizations to centralize and standardize customer data from any system before applying data science and machine learning to dramatically improve the design and delivery of rich, personalized experiences.
Guides
Overview
- Adobe Experience Platform Overview
Learn how Experience Platform makes it possible to deliver personalized experiences to your customers in real-time. - Troubleshooting Guide
Find answers to frequently asked questions and a guide for troubleshooting common errors in Experience Platform.
Administration
- Access Control
Leverage product profiles in Adobe Admin Console to link users with permissions and sandboxes. - Sandboxes
Partition a Platform instance into virtual environments for development, testing, and application deployment.
Data Modeling
- Schemas
Use Experience Data Model (XDM) classes and mixins to standardize experience data.
Data Ingestion and Management
- Catalog Service
Explore data lineage, metadata, file descriptions, directories, and datasets within the Data Lake. - Dashboards
Visualize Experience Platform data on customizable dashboards. - Data Access
Discover and access ingested datasets within Platform. - Data Ingestion
Bring your data into Platform through batch or streaming ingestion. - Data Prep
Prepare your data for ingestion into Adobe Experience Platform. - Dataflows
Dataflows are a representation of data jobs that move data across Platform. - Observability
Monitor Platform activities through the use of statistical metrics and event notifications. - Sources
Ingest data from a variety of sources or structure, label, and enhance already ingested data.
Customer Data
- Identity Service
Bridge customer identities across devices and systems to deliver personalized digital experiences. - Real-time Customer Profile
Merge customer data to create a unified view of customer interactions across channels. - Segmentation Service
Build segments and generate audiences from your Real-time Customer Profile data.
Privacy
- Data Governance
Enforce data usage restrictions through the use of labels, marketing actions, and policies. - Privacy Service
Manage customer data requests to comply with legal privacy regulations like GDPR and CCPA.
Data Science and Queries
- Data Science Workspace
Use machine learning to develop, train, and score models and recipes with Adobe Sensei and JupyterLab Notebooks. - Intelligent Services
Utilize intelligent AI services to generate scores, discover insights, and create segments from your marketing events data. - Query Service
Use standard SQL to query data in Platform Data Lake.
Activation
- Destinations
Activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
Tutorials
This video walks through an overview diagram and explains the primary components of Experience Platform.
This video shows you how to label data fields as identities, ingest Identity data and then verify that the data has made it to the private graph.
Learn about Experience Data Model (XDM), the standard data model to describe customer experiences.
This document provides a link to the step-by-step tutorial for gaining access to Adobe Experience Platform APIs.
This tutorial covers the steps for creating a schema using the Schema Editor within Experience Platform.
A hands-on tutorial to start implementing Platform. Sample data and assets provided.
A hands-on tutorial covering many aspects of Platform, including connections to third-party systems.
