Customer Journey Analytics Guide
This technical documentation guide provides self help assistance for Customer Journey Analytics. Customer Journey Analytics allows you to bring your customer data from any channel you choose (both online and offline) into Adobe Experience Platform. And then analyze this data just as you would your existing digital data using Analysis Workspace today.
Customer Journey Analytics lets you control how you connect your online and offline data in Analysis Workspace on any common customer ID, allowing you to do attribution, segments, flow, fallout, etc. across your customer data.
What’s new?
Get a glimpse of the newest enhancements in the Customer Journey Analytics product and documentation! For a comprehensive list of features, improvements, and fixes, check out the detailed release notes. Visit the documentation updates page to stay up-to-date with the latest documentation updates.
You can now break down a panel in Analysis Workspace. There are scenarios where a breakdown of data and visualizations in a panel is preferred above applying segments to a panel.
You can include up to 5 dimension columns in a freeform table, allowing you to view multiple dimension items side by side. Each row of dimension items behaves like a single concatenated dimension item.
You can now configure and enable stitching on event datasets directly within the Customer Journey Analytics Connections UI.
You must have at least the Select package to enable stitching.
Audience analysis allows you to ingest audience membership data from Experience Platform Profile datasets into a Customer Journey Analytics connection.
Real-time reporting in Customer Journey Analytics displays and updates data and visualizations within one or more panels in Analysis Workspace in real time.
You must have the Ultimate package for real-time reporting.
Customer Journey Analytics B2B Edition helps B2B companies align their marketing, sales, and product teams by providing actionable account insights that drive revenue growth. With the account placed at the center of the data model, all analysis focuses on the account journey.
Content Analytics allows you to quickly and easily investigate large volumes of content data to uncover trends, spot anomalies, identify content fatigue, and gain insights from content exposure.
Start with the basics
Start by reading the material in the links below to familiarize yourself with Customer Journey Analytics capabilities and functionalities.
Beyond online data
Learn how Customer Journey Analytics compares to Adobe Analytics, what features are shared and how you can use your Analytics data.
Ingest and use data
Learn about the options that you have to ingest data into Experience Platform and use it for analysis and reporting.
Guided Analysis
Learn how to use workflows to gain data and insights about your customer's product experience. Product Analytics through guided analysis.
Analysis Workspace
Use Analysis Workspace to perform basic and advanced analysis, like attribution, flow and fallout diagrams, dimension breakdowns.
Content Analytics
Understand how content, next to behavior, impacts key performance indicators. Gain deeper insights on customer journey data.
Explore the documentation
Understand how Customer Journey Analytics compares to Adobe Analytics. And how to get your data in the solution and then prepare, view, analyze, and democratize that data and the resulting analysis and reports.
Compare to Adobe Analytics
Overview - Evolution - Upgrade - Use Adobe Analytics data - Feature support - Terminology - Data processing
Connections
Overview - Create - Manage - Stitch - Combined event datasets - Standard Lookups
Data views
Overview - Create or edit - Session settings - Derived fields - Summary data - Component reference
Workspace Projects
Analysis Workspace - Basic & Advanced analysis - Projects - Visualizations - Panels
Share, export, integrate
Projects - Analytics Dashboards - Report Builder - Cloud export - Integrations
Additional resources
Visit the Adobe Analytics community to discuss the functionality with fellow practitioners. Join the community today!