Erste Schritte mit Audience Manager
Erfahren Sie mehr über Adobe Audience Manager, eine Datenverwaltungsplattform (DMP). Sie erfahren mehr über die Probleme, die Audience Manager löst, die gängigen Anwendungsfälle und lernen einige Schlüsselbegriffe und Konzepte von Audience Manager kennen.
Audience Manager - Überblick über eine DMP
Machen Sie sich mit den wichtigsten Herausforderungen bei der kanalübergreifenden Personalisierung vertraut und erfahren Sie, wie Adobe Audience Manager den Kunden-Journey unterstützt. Erfahren Sie außerdem, welche Datentypen in der Audience Manager integriert werden können, und identifizieren Sie die Ad-Tech-Ökosystempartner, die in Audience Manager integriert sind.
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Anwendungsfälle für Audience Manager
In diesem Video zeigen wir vier gängige Anwendungsfälle für Audience Manager auf und beschreiben die Best Practices, die mit ihnen verbunden sind.
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Grundlegende Begriffe und Konzepte in Audience Manager
In diesem Support-Video lernen Sie grundlegende Begriffe und Konzepte zu den ersten Schritten mit Adobe Audience Manager kennen, einschließlich Signalen, Eigenschaften und Segmenten.
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Grundlagen zum Datenfluss in Audience Manager
In diesem Video erfahren Sie, wie Adobe Audience Manager funktioniert, indem Sie den Datenfluss in, durch und aus der Anwendung beschreiben.
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Einführung in Identity in Audience Manager
Erfahren Sie, wie Audience Manager die Identitäten verwaltet, einschließlich interner Profile und Profilzusammenführungen sowie ID-Synchronisierung mit Partnern.
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