Introduzione all’Audience Manager
Scopri Adobe Audience Manager, una piattaforma di gestione dati (DMP). Scoprirai i problemi risolti da Audience Manager, i casi d’uso comuni e alcuni termini e concetti chiave di Audience Manager.
Audience Manager: panoramica di un DMP
Comprendi le sfide principali della personalizzazione tra canali e come Adobe Audience Manager potenzia il percorso dei clienti. Scopri anche quali tipi di dati possono essere integrati in Audience Manager e quali sono i partner di ecosistemi ad-tech integrati con Audience Manager.
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Casi d’uso di Audience Manager
In questo video identifichiamo quattro casi d’uso Audienci Manager comuni e descriviamo le relative best practice.
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Concetti e termini di base di Audience Manager
Scopri i termini e i concetti fondamentali per iniziare a utilizzare Adobe Audience Manager, inclusi i segnali, i tratti, i segmenti e altro ancora, grazie a questo video di supporto.
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Flusso di dati in Audience Manager
Questo video ti aiuta a comprendere Adobe Audience Manager descrivendo il flusso di dati in entrata, in uscita e fuori dall’applicazione.
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Introduzione all’identità in Audience Manager
Scopri come Audience Manager gestisce le identità, inclusi i profili interni e l’unione di profili, oltre alla sincronizzazione degli ID con i partner.
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