Introdução ao Audience Manager
Saiba mais sobre a Adobe Audience Manager, que é uma Plataforma de gerenciamento de dados (DMP). Você aprenderá sobre os problemas que o Audience Manager resolve, os casos de uso comuns, e também aprenderá alguns termos e conceitos principais do Audience Manager.
Audience Manager - Visão geral de um DMP
Entenda os principais desafios com a personalização entre canais e como o Adobe Audience Manager promove a jornada do cliente. Saiba também quais tipos de dados podem ser integrados no Audience Manager e identifique os parceiros de ecossistema ad-tech integrados ao Audience Manager.
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Casos de uso do Audience Manager
Neste vídeo, identificamos quatro casos de uso comuns de Audience Manager e descrevemos as práticas recomendadas associadas a eles.
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Compreensão de termos e conceitos básicos no Audience Manager
Saiba mais sobre os termos e conceitos básicos para começar a usar o Adobe Audience Manager, incluindo sinais, características, segmentos e muito mais, com este vídeo de suporte.
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Como entender o fluxo de dados no Audience Manager
Este vídeo ajuda você a entender o Adobe Audience Manager descrevendo o fluxo de dados para dentro, através e para fora do aplicativo.
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Introdução à identidade no Audience Manager
Saiba como o Audience Manager gerencia a identidade, incluindo perfis internos e união de perfis, bem como a sincronização de ID com parceiros.
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