Get Started with Audience Manager
Learn about Adobe Audience Manager, which is a Data Management Platform (DMP). You will learn about the problems that Audience Manager solves, the common use cases, and you will also learn some key terms and concepts of Audience Manager.
Audience Manager - Overview of a DMP
Understand the key challenges with cross channel personalization and how Adobe Audience Manager powers the customer journey. Also learn which data types can be on-boarded in Audience Manager and identify the ad-tech eco-system partners integrated with Audience Manager.
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Audience Manager Use Cases
In this video we identify four common Audience Manager use cases, and describe the best practices associated with them.
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Understanding Basic Terms and Concepts in Audience Manager
Learn basic terms and concepts to get started in Adobe Audience Manager – including signals, traits, segments, and more, with this support video.
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Understanding the data flow in Audience Manager
This video helps you to understand Adobe Audience Manager by describing the data flow into, through, and out of the application.
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Introduction to Identity in Audience Manager
Discover how Audience Manager manages identity – including internal profiles and profile merging, plus ID syncing with partners.
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