Audience Manager - Overview of a DMP

Understand the key challenges with cross channel personalization and how Adobe Audience Manager powers the customer journey. Also learn which data types can be on-boarded in Audience Manager and identify the ad-tech eco-system partners integrated with Audience Manager.

Transcript

Playlist
5 Tutorials

Get Started with Audience Manager

Learn about Adobe Audience Manager, which is a Data Management Platform (DMP). You will learn about the problems that Audience Manager solves, the common use cases, and you will also learn some key terms and concepts of Audience Manager.

Now Viewing 1 of 5
Audience Manager - Overview of a DMP

Audience Manager - Overview of a DMP

In Progress
Completed
10:13 MIN
Audience Manager Use Cases

Audience Manager Use Cases

In Progress
Completed
5:54 MIN
Understanding Basic Terms and Concepts in Audience Manager

Understanding Basic Terms and Concepts in Audience Manager

In Progress
Completed
8:21 MIN
Understanding the data flow in Audience Manager

Understanding the data flow in Audience Manager

In Progress
Completed
6:27 MIN
Introduction to Identity in Audience Manager

Introduction to Identity in Audience Manager

In Progress
Completed
8:29 MIN