Introducción a Audience Manager
Obtenga información sobre Adobe Audience Manager, que es una plataforma de administración de datos (DMP). Aprenderá sobre los problemas que resuelve Audience Manager, los casos de uso comunes y también algunos términos y conceptos clave de Audience Manager.
Audience Manager: información general de un DMP
Comprenda los principales desafíos con la personalización entre canales y cómo Adobe Audience Manager impulsa el recorrido del cliente. Además, conozca qué tipos de datos se pueden incorporar en Audience Manager e identifique a los socios de ecosistema de tecnología de publicidad integrados con Audience Manager.
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Casos de uso de Audience Manager
En este vídeo identificamos cuatro casos de uso comunes de los Audience Manager y describimos las prácticas recomendadas asociadas a ellos.
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Explicación de los términos y conceptos básicos de Audience Manager
Aprenda los términos y conceptos básicos para empezar a utilizar Adobe Audience Manager: este vídeo de soporte incluye señales, características, segmentos y mucho más.
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Explicación del flujo de datos en Audience Manager
Este vídeo le ayuda a comprender Adobe Audience Manager, ya que describe el flujo de datos dentro y fuera de la aplicación, y a través de esta.
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Introducción a Identity en Audience Manager
Descubra cómo Audience Manager gestiona la identidad, incluidos los perfiles internos y la combinación de perfiles, así como la sincronización de ID con socios.
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