For more information, see Apply filters to the Activities list below.

• Create an A/B Test
• Create an Auto-Allocate activity
• Create an Auto-Target activity
• Create an Automated Personalization activity
• Create an Experience Targeting activity
• Create a Multivariate Test
• Create a Recommendations activity

Click the More options icon (the vertical ellipsis), select the Create Mobile Preview Link, then choose the activities you want to test on mobile.

The changes are applied to your account and remain active even after you log out of Target.

For a list of actions that are available (depending on your permissions and the activity status), see Perform quick actions below.

• AB-M: manual A/B Test
• AB-AA: Auto-Allocate
• AB-AT: Auto-Target
• AP: Automated Personalization
• XT: Experience Targeting
• MVT: Multivariate Test
• REC: Recommendations

Click the Quick Info icon next to each activity name to view more information about that activity in a pop-up card.

Click the More actions icon (the horizontal ellipsis) next to each activity name to open a menu that lets you perform quick actions on an activity. The following actions are available (depending on your permissions and the activity status): Edit, Activate, Deactivate, Copy, Delete, and Archive. For more information about each action, see Perform quick actions below.

Click the table header to sort the list alphabetically in ascending or descending order by name.

• Live: The activity is currently running.
• Draft: The activity setup has started but the activity is in draft mode and is not yet ready to run.
• Scheduled: The activity is ready to be activated when the specified start date and time arrives.
• Inactive: The activity has been paused or deactivated.
• Syncing: The activity has been saved and is being synced to the Target delivery network.
• Ended: The specified end date and time of the activity have been reached and the activity is no longer being served.
• Archived: The activity has been archived. You can activate an archived activity to use it again.

Click the table header to sort the list in ascending or descending order by date.

The priority is used if multiple activities are assigned to the same location with the same audience. If two or more activities are assigned to the location, the activity with the highest priority displays.

Depending on your settings, the Target UI and options for Priority vary. You can use the legacy settings of Low, Medium, or High, or you can enable fine-grained priorities from 0 to 999.

Enterprise user permissions is a Target Premium feature.

Calculated using the following formula:

(<winning experience> - <control experience>)*<total number of visitors>

This number is rounded to one decimal place, maximum, if the condensed form has only a single digit before the decimal. For example: $1.6M, $60K, $900, $8.5K, $205K

This column shows “—” for activities that do not have enough data to call a winner show or do not have a cost estimate.

See Estimating Lift in Revenue for more information.

If an activity runs on multiple URLs, a link shows how many more URLs are used. Click the link to view the complete list of URLs for that activity.

You can search based on URL. Use the drop-down list next to search box and select URL.

For example, you might want to encourage people who purchase a backpack to consider buying hiking shoes and trekking poles. You could create a recommendation that shows items that are often purchased together, using the “People who bought this also bought that” algorithm. Or, you might want to encourage visitors to spend more time on your media site by recommending similar videos to the video they are watching, using the “People who viewed this viewed that” algorithm.

NOTE: You can also include recommendations inside A/B Test, Auto-Allocate, Auto-Target, and Experience Targeting (XT) activities. For more information, see Recommendations as an offer. This functionality requires that you have a Target Premium license.

• Analytics: Display activities that use Analytics for Target (A4T) as the reporting source.
• Target: Display activities that use Target as the reporting source.

• Visual: Displays activities that were created using the Visual Experience Composer (VEC).
• Form Based: Display activities that were created using the Form-Based Experience Composer.

• Conversion
• Revenue
• Engagement

• Server-Side: Display activities that use server-side decisioning.
• Client-Side: Display activities that use client-side decisioning.

• Adobe Target
• Adobe Target API
• Adobe Experience Platform
• Adobe Experience Manager
• Adobe Mobile Services

For more information about the various ways you can edit activities, see Edit an activity or save as draft.

If you deactivate or archive an activity and then later reactivate it, a visitor will continue being a part of that activity after the reactivation if they were in it before it was deactivated or archived. Any conversion metrics recorded during the time between the two events won’t be attributed to that activity.

If you deactivate or archive an activity and then later reactivate it, a visitor will continue being a part of that activity after the reactivation if they were in that activity before it was deactivated or archived. Any conversion metrics recorded during the time between the two events won’t be attributed to that activity.

Visual offers are copied with the activity. You can safely edit the offers in the copy without impacting the original activity. The only exception is saved offers and images in the Content/Assets folder.

NOTE: Deleted activities cannot be recovered. Unless you are sure that you’ll never need this activity again, use the Archive action. You can then reactivate the activity if necessary.