User interface

Connect to Adobe Experience Cloud and browse to Journey Optimizer.

Key concepts when browsing the user interface are common with Adobe Experience Platform. Refer to Adobe Experience Platform documentation for more details.

Components and capabilities available in the user interface depend on your permissions and on your licencing package. For any question, reach out to your Adobe Customer Success Manager.


This documentation is frequently updated to reflect latest changes in the product user interface. However, some screenshots can slightly differ from your user interface.

Left navigation

Browse the links on the left to access Journey Optimizer capabilities.


Available capabilities may vary depending on your permissions and license agreement.

You can find below the full list of services and capabilities available in the left navigation and links to associated help pages.


Journey Optimizer home page contains key links and resources to start. The Recents list provides shortcuts to the recently created events and journeys. This list shows their creation and modification dates and status.


  • Journeys - Create, configure, and orchestrate your customer journeys. Learn more

  • Landing pages - Create, design, test, and publish landing pages. Learn more


  • Offers - Access your recent sources and datasets from this menu. Use this section to create offers. Learn more

  • Components - Create placements, rules, and tags. Learn more


  • Assets - Adobe Experience Manager Assets Essentials is a centralized repository of assets that you can use to populate your messages. Learn more


  • Schemas - Use Adobe Experience Platform to create and manage Experience Data Model (XDM) schemas in an interactive visual canvas called the Schema Editor. Learn more

  • Datasets - All data that is ingested into Adobe Experience Platform is persisted within the Data Lake as datasets. A dataset is a storage and management construct for a collection of data, typically a table, that contains a schema (columns) and fields (rows). Learn more

  • Queries - Use Adobe Experience Platform Query Service to write and execute queries, view previously executed queries, and access queries saved by users within your organization. Learn more

  • Monitoring - Use this menu to monitor your data ingestion within Adobe Experience Platform user interface. Learn more


  • Sources - Use this menu to ingest data from a variety of sources - such as Adobe applications, cloud-based storages, databases, and more. You can structure, label and enhance incoming data. Learn more


  • Segments - Create and manage Experience Platform segment definitions, and use them into your journeys. Learn more

  • Profiles - Real-time Customer Profile creates a holistic view of each of your individual customers, combining data from multiple channels including online, offline, CRM, and third-party data. Learn more

  • Identities - Adobe Experience Platform Identity Service manages the cross-device, cross-channel, and near real-time identification of your customers in what is known as an identity graph within Adobe Experience Platform. Learn more


  • Journey Administration - Use this menu to configure events, data sources, and actions to use in your journeys.

  • Sandboxes - Adobe Experience Platform provides sandboxes which partition a single instance into separate virtual environments to help develop and evolve digital experience applications. Learn more

  • Alerts - The user interface allows you to view a history of received alerts based on metrics revealed by Adobe Experience Platform Observability Insights. The UI also allows you to view, enable, and disable available alert rules. Learn more

In-product use cases

From Adobe Journey Optimizer home page, product use cases provide a quick inputs to create a customer journey.

Available use cases are:

  • Create test profiles, to create test profiles using our CSV template to test personalized messages and journeys. Learn how to implement this use case on this page.
  • Send a birthday message to customers, to automatically send an email to wish your customers around their birthday. (coming soon)
  • Send emails to onboard new customers, to easily send up to two emails to welcome your newly registered customers. (coming soon)
  • Send push messages to imported list of customers, to quickly send a push notification to a list of customers imported from a CSV file. (coming soon)

To learn more about each use case, click the View details link.

To run a use case, click the Begin button.

You can access executed use cases from the View use case library button.

Find help and support

Access Adobe Journey Optimizer key help pages from the lower section of the home page.

Use the Help icon to access help pages, contact support, and share feedback. You can search help articles and videos from the search field.

In each page, use contextual help buttons to learn more about a feature, and browse to Adobe Experience League documentation.

Language preferences

User interface is available in the following languages:

  • English
  • French
  • German
  • Italian
  • Spanish
  • Portuguese (Brazilian)
  • Japanese
  • Korean
  • Traditional Chinese
  • Simplified Chinese

Your default interface language is determined by the preferred language specified in your user profile.

To change your language:

  • Click Preferences from your avatar, on the top right.
  • Then click the language displayed under your email address
  • Select your preferred language and click Save. You can select a second language in case the component you are using is not localized in your first language.

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