User interface

Connect to Adobe Experience Cloud and browse to Journey Optimizer.

Key concepts when browsing the user interface are common with Adobe Experience Platform. Refer to Adobe Experience Platform documentation for more details.

Components and capabilities available in the user interface depend on your permissions and on your licencing package. For any question, reach out to your Adobe Customer Success Manager.


This documentation is frequently updated to reflect latest changes in the product user interface. However, some screenshots can slightly differ from your user interface.

Left navigation

Browse the links on the left to access Journey Optimizer capabilities.


Available capabilities may vary depending on your permissions and license agreement.

You can find below the full list of services and capabilities available in the left navigation and links to associated help pages.


Journey Optimizer home page contains key links and resources to start. The Recents list provides shortcuts to the recently created events and journeys. This list shows their creation and modification dates and status.


  • Journeys - Create, configure, and orchestrate your customer journeys. Learn more

  • Landing pages - Create, design, test, and publish landing pages. Learn more


  • Offers - Access your recent sources and datasets from this menu. Use this section to create new offers. Learn more

  • Components - Create placements, rules and tags. Learn more


  • Assets - Adobe Experience Manager Assets Essentials is a centralized repository of assets that you can use to populate your messages. Learn more


  • Schemas - Use Adobe Experience Platform to create and manage Experience Data Model (XDM) schemas in an interactive visual canvas called the Schema Editor. Learn more

  • Datasets - All data that is ingested into Adobe Experience Platform is persisted within the Data Lake as datasets. A dataset is a storage and management construct for a collection of data, typically a table, that contains a schema (columns) and fields (rows). Learn more

  • Queries - Use Adobe Experience Platform Query Service to write and execute queries, view previously executed queries, and access queries saved by users within your organization. Learn more

  • Monitoring - Use this menu to monitor your data ingestion within Adobe Experience Platform user interface. Learn more


  • Sources - Use this menu to ingest data from a variety of sources - such as Adobe applications, cloud-based storages, databases, and more -, and structure, label and enhance incoming data. Learn more


  • Segments - Create and manage Experience Platform segment definitions and leverage them into your journeys. Learn more

  • Profiles - Real-time Customer Profile creates a holistic view of each of your individual customers, combining data from multiple channels including online, offline, CRM, and third-party data. Learn more

  • Identities - Adobe Experience Platform Identity Service manages the cross-device, cross-channel, and near real-time identification of your customers in what is known as an identity graph within Adobe Experience Platform. Learn more


  • Journey Administration - Use this menu to configure events, data sources and actions to use in your journeys.

  • Sandboxes - Adobe Experience Platform provides sandboxes which partition a single instance into separate virtual environments to help develop and evolve digital experience applications. Learn more

  • Alerts - The user interface allows you to view a history of received alerts based on metrics revealed by Adobe Experience Platform Observability Insights. The UI also allows you to view, enable, and disable available alert rules. Learn more

In-product use cases

Leverage Adobe Journey Optimizer use cases from the Home page, and provide a few quick inputs to create a customer journey.

Available use cases are:

  • Create test profiles, to create test profiles using our CSV template to test personalized messages and journeys. Learn how to implement this use case on this page.
  • Send a birthday message to customers, to automatically send an email to wish your customers around their birthday. (coming soon)
  • Send emails to onboard new customers, to easily send up to two emails to welcome your newly registered customers. (coming soon)
  • Send push messages to imported list of customers, to quickly send a push notification to a list of customers imported from a CSV file. (coming soon)

Click View details to learn more about each use case.

Click the Begin button to start the use case.

You can access executed use cases from the View use case library button.

Find help and support

Access Adobe Journey Optimizer key help pages from the lower section of the home page.

Use the Help icon to access help pages, contact support and share feedback. You can search help articles and videos from the search field.

Supported browsers

Adobe Journey Optimizer interface is designed to work optimally in the latest version of Google Chrome. You might have trouble using certain features on older versions or other browsers.

Language preferences

User interface is currently available in the following languages:

  • English
  • French
  • German
  • Italian
  • Spanish
  • Portuguese (Brazilian)
  • Japanese
  • Korean

Your default interface language is determined by the preferred language specified in your user profile.

To change your language:

  • Click Preferences from your avatar, on the top right.
  • Then click the language displayed under your email address
  • Select your preferred language and click Save. You can select a second language in case the component you are using is not localized in your first language.

Anywhere from Adobe Journey Optimizer interface, use the Unified Adobe Experience Cloud search capability on the center of the top bar to find assets, journeys, datasets, and more across your sandboxes.

Start entering content to display top results. Help articles about the entered keywords also show up in the results.

Press Enter to access all results and filter by business object.

Filter lists

In most of the lists, use the search bar to find specific items, and define filtering criteria.

Filters can be accessed by clicking on the filter icon on the top left of a list. The filter menu allows you to filter the displayed elements according to different criteria. You can choose to display only elements of a certain type or status, the ones you created, or the ones modified in the last 30 days. Options differ depending on the context.

In the list of journeys, you can filter journeys according to their status, type and version from the Status and version filters. The type can be: Unitary event, Segment qualification, Read segment, Business event or Burst. You can choose to display only journeys which use a specific event, field group or action from the Activity filters and Data filters. The Publication filters let you select a publication date or a user. You can choose, for example, to display the latest versions of live journeys that were published yesterday. Learn more.


Note that columns displayed can be personalized using the configuration button on the top right of the lists. Personalization is saved for each user.

Use the Last update and Last update by columns to check when happened the last update of your journeys and who saved it.

In the Event, Data source and Action configuration panes, the Used in field displays the number of journeys that use that particular event, field group or action. You can click the View journeys button to display the list of corresponding journeys.

In the lists, you can perform basic actions on each element. For example, you can duplicate or delete an item.

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