Data column reference

Use this page to learn what data is contained in each column. Most implementations don’t use every column, so this page can be referenced when determining which columns to include in a data feed export.

IMPORTANT

For any given column (for instance, one that is defined as 255 characters), a data feed can send additional characters due to the addition of characters escaping values in a string. Keep these potential extra characters in mind if your implementation regularly sends values that exceed character limits.

Columns, Descriptions, and Data Types

NOTE

Most columns contain a similar column with a prefix of post_. Post columns contain values after server-side logic, processing rules, and VISTA rules. Adobe recommends using post columns in most cases. See Data feeds FAQ for more information.

Previous updates to this table can be found on this page’s commit history on GitHub.

Column name	Column description	Data type
`accept_language`	Lists all accepted languages, as indicated in the Accept-Language HTTP header in an image request.	char(20)
`adload`	Media ad loads	varchar(255)
`aemassetid`	A multi-value variable corresponding to Asset ID’s (GUID’s) of a set of Adobe Experience Manager Assets. Increments Impression Events.	text
`aemassetsource`	Identifies the source of the asset event. Used in Adobe Experience Manager.	varchar(255)
`aemclickedassetid`	Asset ID of an Adobe Experience Manager asset. Increments Click Events.	varchar(255)
`browser`	Numeric ID of the browser. References the `browser.tsv` lookup table.	int unsigned
`browser_height`	Height in pixels of the browser window.	smallint unsigned
`browser_width`	Width in pixels of the browser window.	smallint unsigned
`c_color`	Bit depth of the color palette. Used as part of calculating the Color depth dimension. AppMeasurement uses the JavaScript function `screen.colorDepth()`.	char(20)
`campaign`	Variable used in the Tracking Code dimension.	varchar(255)
`carrier`	Adobe Advertising integration variable. Specifies the mobile carrier. The key value for `carrier.tsv` Dynamic lookup.	varchar(100)
`ch_hdr`	Client hints collected through the HTTP request header.	text
`ch_js`	Client hints collected through the User-Agent Client Hints JavaScript API.	text
`channel`	Variable used in the Site sections dimension.	varchar(100)
`click_action`	No longer used. Address of linked clicked in the legacy ClickMap tool.	varchar(100)
`click_action_type`	No longer used. Link type of the legacy ClickMap tool. 0: HREF URL 1: Custom ID 2: JavaScript onClick event 3: Form element	tinyint unsigned
`click_context`	No longer used. Page name where the link click occurred. Part of the legacy ClickMap tool.	varchar(255)
`click_context_type`	No longer used. Indicates if `click_context` had a page name or defaulted to page URL. 0: Page URL 1: Page Name	tinyint unsigned
`click_sourceid`	No longer used. Numeric ID for the location on the page of the clicked link. Part of the legacy ClickMap tool.	int unsigned
`click_tag`	No longer used. Type of HTML element that was clicked.	char(10)
`clickmaplink`	Activity Map link	varchar(255)
`clickmaplinkbyregion`	Activity Map link by region	varchar(255)
`clickmappage`	Activity Map page	varchar(255)
`clickmapregion`	Activity Map region	varchar(255)
`code_ver`	AppMeasurement Library version used to compile and send the image request.	char(16)
`color`	Color depth ID based on the value of the `c_color` column. References the `color_depth.tsv` lookup table.	smallint unsigned
`connection_type`	Numeric ID representing the connection type. Variable used in the Connection type dimension. References the `connection_type.tsv` lookup table.	tinyint unsigned
`cookies`	Variable used in the Cookie support dimension. Y: Enabled N: Disabled U: Unknown	char(1)
`country`	Numeric ID representing values found in the `country.tsv` lookup. Used in the Top level domains report in Reports & Analytics.	smallint unsigned
`ct_connect_type`	Related to the `connection_type` column. Most common values are LAN/Wifi, Mobile Carrier, and Modem.	char(20)
`curr_factor`	Determines the currency decimal place, and is used for currency conversion. For example, USD uses two decimal places, so this column value would be 2.	tinyint
`curr_rate`	The exchange rate when the transaction occurred. Adobe partners with XE to determine the current day’s exchange rate.	decimal(24,12)
`currency`	The currency code that was used during the transaction.	char(8)
`cust_hit_time_gmt`	Timestamp-enabled report suites only. The timestamp sent with the hit, based in UNIX® time.	int
`cust_visid`	If a custom visitor ID is set, it is populated in this column.	varchar(255)
`daily_visitor`	Flag to determine if the hit is a new daily visitor.	tinyint unsigned
`dataprivacyconsentoptin`	Variable used in the Consent management opt-in dimension. Multiple values can be present per hit, separated by a pipe (`\|`). Valid values include `DMP` and `SELL`.	varchar(100)
`dataprivacyconsentoptout`	Variable used in the Consent management opt-out dimension. Multiple values can be present per hit, separated by a pipe (`\|`). Valid values include `SSF`, `DMP`, and `SELL`.	varchar(100)
`date_time`	The time of the hit in readable format, based on the report suite’s time zone.	datetime
`domain`	Variable used in the Domain dimension. Based on the visitor’s internet access point.	varchar(100)
`duplicate_events`	Lists each event that was counted as a duplicate.	varchar(255)
`duplicate_purchase`	Flag indicating that the purchase event for this hit is ignored because it is a duplicate.	tinyint unsigned
`duplicated_from`	Only used in report suites containing hit copy VISTA rules. Indicates which report suite that the hit was copied from.	varchar(40)
`ef_id`	The `ef_id` used in Adobe Advertising integrations.	varchar(255)
`evar1 - evar250`	Custom variables 1-250. Used in eVar dimensions. Each organization uses eVars differently. The best place for more information on how your organization populates respective eVars would be a solution design document specific to your organization.	varchar(255)
`event_list`	Comma-separated list of numeric IDs representing events triggered on the hit. Includes both default events and custom events 1-1000. Uses `event.tsv` lookup.	text
`exclude_hit`	Flag indicating that the hit is excluded from reporting. The `visit_num` column is not incremented for excluded hits. 1: Not used. Part of a scrapped feature. 2: Not used. Part of a scrapped feature. 3: No longer used. User agent exclusion 4: Exclusion based on IP address 5: Vital hit info missing, such as `page_url`, `pagename`, `page_event`, or `event_list` 6: JavaScript did not correctly process hit 7: Account-specific exclusion, such as in a VISTA rules 8: Not used. Alternate account-specific exclusion. 9: Not used. Part of a scrapped feature. 10: Invalid currency code 11: Hit missing a timestamp on a timestamp-only report suite, or a hit contained a timestamp on a non-timestamp report suite 12: Not used. Part of a scrapped feature. 13: Not used. Part of a scrapped feature. 14: Target hit that did not match up with an Analytics hit 15: Not currently used. 16: Advertising Cloud hit that did not match up to an Analytics hit	tinyint unsigned
`first_hit_page_url`	The very first URL of the visitor.	varchar(255)
`first_hit_pagename`	Variable used in the Entry page original dimension. The original entry page name of the visitor.	varchar(100)
`first_hit_ref_domain`	Variable used in the Original referring domain dimension. Based on `first_hit_referrer`. The very first referring domain of the visitor.	varchar(100)
`first_hit_ref_type`	Numeric ID representing the referrer type of the very first referrer of the visitor. Uses `referrer_type.tsv` lookup.	tinyint unsigned
`first_hit_referrer`	The very first referring URL of the visitor.	varchar(255)
`first_hit_time_gmt`	Timestamp of the very first hit of the visitor in UNIX® time.	int
`geo_city`	Name of the city that the hit came from, based on IP. Used in the Cities dimension.	char(32)
`geo_country`	Abbreviation of the country that the hit came from, based on IP. Used in the Countries dimension.	char(4)
`geo_dma`	Numeric ID of the demographic area that the hit came from, based on IP. Used in the US DMA dimension.	int unsigned
`geo_region`	Name of the state or region that the hit came from, based on IP. Used in the Regions dimension.	char(32)
`geo_zip`	The zip code that the hit came from, based on IP. Helps populate the Zip code dimension. See also `zip`.	varchar(16)
`hier1 - hier5`	Used by hierarchy variables. Contains a delimited list of values. The delimiter is chosen under report suite settings.	varchar(255)
`hit_source`	Indicates the source that the hit came from. Hit sources 1, 2, and 6 are billed. 1: Standard image request without timestamp 2: Standard image request with timestamp 3: Live data source upload with timestamps 4: Not used 5: Generic data source upload 6: Full processing data source upload 7: TransactionID data source upload 8: No longer used; Previous versions of Adobe Advertising Cloud data sources 9: No longer used; Adobe Social summary metrics 10: Audience Manager server-side forwarding used	tinyint unsigned
`hit_time_gmt`	The timestamp of the hit Adobe data collection servers received the hit, based in UNIX® time.	int
`hitid_high`	Used with `hitid_low` to identify a hit.	bigint unsigned
`hitid_low`	Used with `hitid_high` to identify a hit.	bigint unsigned
`homepage`	No longer used. Indicated if the current URL is the browser’s homepage.	char(1)
`hourly_visitor`	Flag to determine if the hit is a new hourly visitor.	tinyint unsigned
`ip`	The IPv4 address, based on the HTTP header of the image request. Mutually exclusive to `ipv6`; if this column contains a non-obfuscated IP address, `ipv6` is blank.	char(20)
`ip2`	Not used. Backend reference variable for report suites containing VISTA rules based on IP address.	char(20)
`ipv6`	The compressed IPv6 address, if available. Mutually exclusive to `ip`; if this column contains a non-obfuscated IP address, `ip` is blank.	varchar(40)
`j_jscript`	Version of JavaScript supported by the browser.	char(5)
`java_enabled`	Flag indicating whether Java is enabled. Y: Enabled N: Disabled U: Unknown	char(1)
`javascript`	Lookup ID of JavaScript version, based on `j_jscript`. References the `javascript_version` lookup table.	tinyint unsigned
`language`	Numeric ID of language. Uses `languages.tsv` lookup table.	smallint unsigned
`last_hit_time_gmt`	Timestamp (in UNIX® time) of the prior hit. Used to calculate the Days since last visit dimension.	int
`last_purchase_num`	Variable used in the Customer loyalty dimension. The number of previous purchases the visitor has made. 0: No prior purchases (not a customer) 1: 1 prior purchase (new customer) 2: 2 prior purchases (return customer) 3: 3 or more prior purchases (loyal customer)	int unsigned
`last_purchase_time_gmt`	Used in the Days since last purchase dimension. Timestamp (in UNIX® time) of the last purchase made. For first-time purchases and visitors that have not made a purchase before, this value is `0`.	int
`latlon1`	Location (down to 10 km)	varchar(255)
`latlon23`	Location (down to 100 m)	varchar(255)
`latlon45`	Location (down to 1 m)	varchar(255)
`mc_audiences`	List of Audience Manager segment IDs that the visitor belongs to. The `post_mc_audiences` column changes the delimiter to `--**--`.	text
`mcvisid`	Experience Cloud Visitor ID. 128-bit number consisting of two concatenated 64-bit numbers padded to 19 digits.	varchar(255)
`mobile_id`	If the user is using a mobile device, the numeric ID of the device. The key value for `mobile_attributes.tsv` Dynamic lookup.	int
`mobileaction`	Mobile action. Automatically collected when `trackAction` is called in Mobile Services. Allows for automatic action pathing in the app.	varchar(100)
`mobileappid`	Mobile app ID. Stores the application name and version in the following format: `[AppName] [BundleVersion]`	varchar(255)
`mobileappperformanceappid`	Used in the Apteligent data connector. The App ID used in Apteligent.	varchar(255)
`mobileappperformancecrashid`	Used in the Apteligent data connector. The crash ID used in Apteligent.	varchar(255)
`mobileappstoreobjectid`	Used in the Appfigures data connector. App store object ID.	varchar(255)
`mobilebeaconmajor`	Mobile Services beacon major	varchar(100)
`mobilebeaconminor`	Mobile Services beacon minor	varchar(100)
`mobilebeaconproximity`	Mobile Services beacon proximity	varchar(255)
`mobilebeaconuuid`	Mobile Services beacon UUID	varchar(100)
`mobilecampaigncontent`	The name or ID of the content that displayed the link. Populated by Mobile App Acquisition.	varchar(255)
`mobilecampaignmedium`	Marketing medium, such as banner or email. Populated by Mobile App Acquisition.	varchar(255)
`mobilecampaignname`	Name of the campaign, also stored in the campaign variable. Populated by Mobile App Acquisition.	varchar(255)
`mobilecampaignsource`	Original referrer, such as newsletter or social media network. Populated by Mobile App Acquisition.	varchar(255)
`mobilecampaignterm`	Paid keywords or other terms you want to track with this acquisition. Populated by Mobile App Acquisition.	varchar(255)
`mobiledayofweek`	Number of the weekday that the app was launched on.	varchar(255)
`mobiledayssincefirstuse`	Number of days since the app was run for the first time.	varchar(255)
`mobiledayssincelastupgrade`	RETIRED - Collected from the context data variable a.DaysSinceLastUpgrade. The number of days that have passed since the previous session.	varchar(255)
`mobiledayssincelastuse`	Number of days since the app was last run.	varchar(255)
`mobiledeeplinkid`	Collected from the context data variable `a.deeplink.id`. Used in acquisition reports as an identifier for mobile acquisition link.	varchar(255)
`mobiledevice`	Mobile device name. On iOS, it is stored as a comma-separated 2-digit string. The first number represents the device generation, and the second number represents the device family.	varchar(255)
`mobilehourofday`	Defines the hour of the day that the app was launched. Follows 24-hour numerical format.	varchar(255)
`mobileinstalldate`	Mobile install date. Provides the date of the first time that a user opens the mobile app.	varchar(255)
`mobilelaunchessincelastupgrade`	RETIRED - Collected from the context data variable a.LaunchesSinceUpgrade. Reports the number of launches since last upgrade.	varchar(255)
`mobilelaunchnumber`	Increments by one each time the mobile app is launched.	varchar(255)
`mobileltv`	No longer used. Populated by trackLifetimeValue methods.	varchar(255)
`mobilemessagebuttonname`	Collected from the context data variable `a.message.button.id`. Used for in-app messaging to identify the button that closed the message.	varchar(100)
`mobilemessageid`	In-app Message ID	varchar(255)
`mobilemessageonline`	In-app Message Online	varchar(255)
`mobilemessagepushoptin`	Collected from the context data variable `a.push.optin`. Set to “true” when the user opts in to push messaging; otherwise the value is “false”.	varchar(255)
`mobilemessagepushpayloadid`	Collected from the context data variable `a.push.payloadid`. Used in push messaging as the payload identifier.	varchar(255)
`mobileosenvironment`	RETIRED - Collected from the context data variable `a.OSEnvironment`. States OS environment, such as Android or iOS.	varchar(255)
`mobileosversion`	Mobile Services operating system version	varchar(255)
`mobileplaceaccuracy`	Collected from the context data variable `a.loc.acc`. Indicates the accuracy of the GPS in meters at time of collection.	varchar(255)
`mobileplacecategory`	Collected from the context data variable `a.loc.category`. Describes the category of a specific place.	varchar(255)
`mobileplaceid`	Collected from the context data variable `a.loc.id`. Identifier for a given point of interest.	varchar(255)
`mobilepushoptin`	Mobile Services Push opt-in	varchar(255)
`mobilepushpayloadid`	Mobile Services Push payload ID	varchar(255)
`mobilerelaunchcampaigncontent`	Mobile Services launch content	varchar(255)
`mobilerelaunchcampaignmedium`	Mobile Services launch medium	varchar(255)
`mobilerelaunchcampaignsource`	Mobile Services launch source	varchar(255)
`mobilerelaunchcampaignterm`	Mobile Services launch term	varchar(255)
`mobilerelaunchcampaigntrackingcode`	Collected from the context data variable `a.launch.campaign.trackingcode`. Used in acquisition as the tracking code for launch campaign.	varchar(255)
`mobileresolution`	Resolution of the mobile device. `[Width] x [Height]` in pixels.	varchar(255)
`monthly_visitor`	Flag indicating the visitor is unique to the current month.	tinyint unsigned
`mvvar1` - `mvvar3`	List variable values. Contains a delimited list of custom values depending on implementation. The `post_mvvar1` - `post_mvvar3` columns replace the original delimiter with `--**--`.	text
`mvvar1_instances` - `mvvar3_instances`	The list variable values that were set on the current hit. Replaces the original delimiter with `--**--`. Does not have a `post` column.	text
`namespace`	Not used. Part of a scrapped feature.	varchar(50)
`new_visit`	Flag that determines if the current hit is a new visit. Set by Adobe servers after 30 minutes of visit inactivity.	tinyint unsigned
`os`	Numeric ID representing the operating system of the visitor. Based on the `user_agent` column. The key value for `operating_system.tsv` standard lookup and `operating_system_type.tsv` Dynamic lookup.	int unsigned
`p_plugins`	No longer used. List of plugins available to the browser. Used the JavaScript function `navigator.plugins()`.	text
`page_event`	The type of hit that is sent in the image request (standard hit, download link, custom link, exit link). See Page event lookup.	tinyint unsigned
`page_event_var1`	Only used in link tracking image requests. The URL of the download link, exit link, or custom link clicked.	text
`page_event_var2`	Only used in link tracking image requests. The custom name (if specified) of the link.	varchar(100)
`page_event_var3`	No longer used. Contained Survey and Media module data. Populated legacy video reports in previous versions of Adobe Analytics.	text
`page_type`	Used to populate the Pages not found dimension. Used exclusively for 404 pages. This variable should either be empty or contain the value `ErrorPage`.	char(20)
`page_url`	The URL of the hit. Note that `post_page_url` is stripped for link tracking image requests and uses a data type of varchar(255).	text
`pagename`	Used to populate the Page dimension. If the `pagename` variable is empty, Analytics uses `page_url` instead.	varchar(100)
`pagename_no_url`	Similar to `pagename`, except it does not fall back to `page_url`. Only the `post` column is available.	varchar(100)
`paid_search`	Flag that is set if the hit matches paid search detection.	tinyint unsigned
`partner_plugins`	Not used. Part of a scrapped feature.	varchar(255)
`persistent_cookie`	Used in the Persistent cookie support dimension. Indicates if the visitor supports cookies that are not discarded after each hit.	char(1)
`plugins`	No longer used. List of numeric ID’s that correspond to plugins available within the browser. Uses `plugins.tsv` lookup.	varchar(180)
`pointofinterest`	Mobile Services point of interest name	varchar(255)
`pointofinterestdistance`	Mobile Services distance to point of interest center	varchar(255)
`post_` columns	Contains the value ultimately used in reports. Each post column is populated after server-side logic, processing rules, and VISTA rules. Adobe recommends using post columns in most cases.	See respective non-post column
`prev_page`	Not used. Adobe-proprietary identifier of the previous page.	int unsigned
`product_list`	Product list as passed in through the `products` variable. Products are delimited by commas while individual product properties are delimited by semicolons.	text
`product_merchandising`	Not used. Use `product_list` instead.	text
`prop1` - `prop75`	Custom traffic variables 1-75. Used in Prop dimensions.	varchar(100)
`purchaseid`	Unique identifier for a purchase, as set using the `purchaseID` variable. Used by the `duplicate_purchase` column.	char(20)
`quarterly_visitor`	Flag to determine if the hit is a new quarterly visitor.	tinyint unsigned
`ref_domain`	Based on the referrer column. The referring domain of the hit. Used in the Referring domain dimension.	varchar(100)
`ref_type`	A numeric ID representing the type of referral for the hit. Used in the Referrer type dimension. 1: Inside your site 2: Other web sites 3: Search engines 4: Hard drive 5: USENET 6: Typed/Bookmarked (no referrer) 7: Email 8: No JavaScript 9: Social Networks	tinyint unsigned
`referrer`	Page URL of the previous page. Used in the Referrer dimension. Note that while `referrer` uses a data type of varchar(255), `post_referrer` uses a data type of varchar(244).	varchar(255)
`resolution`	Numeric ID representing the resolution of the monitor. Used in the Monitor resolution dimension. Uses `resolution.tsv` lookup table.	smallint unsigned
`s_kwcid`	Keyword ID used in Adobe Advertising integrations.	varchar(255)
`s_resolution`	Raw screen resolution value. Gathered using the JavaScript function `screen.width x screen.height`.	char(20)
`search_engine`	Numeric ID representing the Search Engine that referred the visitor to your site. Uses `search_engines.tsv` lookup.	smallint unsigned
`search_page_num`	Used by the All Search Page Rank dimension. Indicates which page of search results that your site appeared on before the user clicked through to your site.	smallint unsigned
`secondary_hit`	Flag that tracks secondary hits. Typically originates from multi-suite tagging and VISTA rules that copy hits.	tinyint unsigned
`service`	Not used. Use `page_event` instead.	char(2)
`socialaccountandappids`	No longer used. Social account and app ID’s	varchar(255)
`socialassettrackingcode`	No longer used. Social campaign variable	varchar(255)
`socialauthor`	No longer used. Social Authors variable	varchar(255)
`socialcontentprovider`	No longer used. Social Platforms/Properties	varchar(255)
`socialinteractiontype`	No longer used. Social interaction type	varchar(255)
`sociallanguage`	No longer used. Social language	varchar(255)
`sociallatlong`	No longer used. Social Latitude/Longitude	varchar(255)
`socialowneddefinitioninsighttype`	No longer used. Social owned definition insight type	varchar(255)
`socialowneddefinitioninsightvalue`	No longer used. Social owned definition insight value	varchar(255)
`socialowneddefinitionmetric`	No longer used. Social owned definition metric	varchar(255)
`socialowneddefinitionpropertyvspost`	No longer used. Social owned definition property vs. post	varchar(255)
`socialownedpostids`	No longer used. Social owned post ID’s	varchar(255)
`socialownedpropertyid`	No longer used. Social owned property ID	varchar(255)
`socialownedpropertyname`	No longer used. Social owned property name	varchar(255)
`socialownedpropertypropertyvsapp`	No longer used. Social owned property vs app	varchar(255)
`sourceid`	Source ID	int unsigned
`state`	State variable.	varchar(50)
`stats_server`	Not of use. Adobe internal server that processed the hit.	char(30)
`survey`	No longer used. Adobe Survey variable. Only the `post` column is available.	text
`survey_instances`	No longer used. Adobe Survey instances variable.	text
`t_time_info`	Local time for the visitor. Format is: `M/D/YYYY HH:MM:SS Month (0-11, 0=January) Timezone offset (in minutes)`	varchar(100)
`tnt`	Used in Adobe Target integrations. Represents all tests currently qualified for. Format is: `TargetCampaignID:TargetRecipeID:TargetType\|Event/Action`.	text
`tnt_action`	Used in Adobe Target integrations. Represents all tests the hit qualified for.	text
`tnt_instances`	Used in Adobe Target integrations. Target instances variable.	text
`tnt_post_vista`	No longer used. Use `post_tnt` instead.	text
`transactionid`	A unique identifier where various data points can be uploaded later via data sources. Collected using the `transactionID` variable.	text
`truncated_hit`	A flag indicating that the image request was truncated. Indicates that a partial hit was received. Y: Hit was truncated; partial hit received N: Hit was not truncated; full hit received	char(1)
`ua_color`	No longer used. Formerly used as a fallback for color depth.	char(20)
`ua_os`	No longer used. Formerly used as a fallback for operating system.	char(80)
`ua_pixels`	No longer used. Formerly used as a fallback for browser height and width.	char(20)
`user_agent`	User agent string sent in the HTTP header of the image request.	text
`user_hash`	Not of use. Hash on the report suite ID. Use `username` instead.	int unsigned
`user_server`	Used in the Server dimension.	varchar(100)
`userid`	Not of use. The numeric ID for the report suite ID. Use `username` instead.	int unsigned
`username`	The report suite ID for the hit.	char(40)
`va_closer_detail`	Variable used in the Last touch detail dimension.	varchar(255)
`va_closer_id`	Numeric ID that identifies the Last touch channel dimension. Lookup for this ID can be found in the Marketing Channel Manager.	tinyint unsigned
`va_finder_detail`	Variable used in the First touch detail dimension.	varchar(255)
`va_finder_id`	Numeric ID that identifies the First touch channel dimension. Lookup for this ID can be found in the Marketing Channel Manager.	tinyint unsigned
`va_instance_event`	Flag to identify Marketing Channel Instances.	tinyint unsigned
`va_new_engagement`	Flag to identify Marketing Channel New engagements.	tinyint unsigned
`video`	Video content	varchar(255)
`videoad`	Video ad name	varchar(255)
`videoadinpod`	Video ad in pod position	varchar(255)
`videoadlength`	Video ad length	integer
`videoadload`	Video ad loads	varchar(255)
`videoadname`	Video ad name	varchar(255)
`videoadplayername`	Video ad player name	varchar(255)
`videoadpod`	Video ad pod	varchar(255)
`videoadvertiser`	Video advertiser	varchar(255)
`videoaudioalbum`	Video audio album	varchar(255)
`videoaudioartist`	Video audio artist	varchar(255)
`videoaudioauthor`	Video audio author	varchar(255)
`videoaudiolabel`	Video audio label	varchar(255)
`videoaudiopublisher`	Video audio publisher	varchar(255)
`videoaudiostation`	Video audio station	varchar(255)
`videocampaign`	Video campaign	varchar(255)
`videochannel`	Video channel	varchar(255)
`videochapter`	Video chapter name	varchar(255)
`videocontenttype`	Video content type. Set to ‘Video’ automatically for all video views	varchar(255)
`videodaypart`	Video day part	varchar(255)
`videoepisode`	Video episode	varchar(255)
`videofeedtype`	Video feed type	varchar(255)
`videogenre`	Video genre	text
`videolength`	Video length	integer
`videomvpd`	Video MVPD	varchar(255)
`videoname`	Video name	varchar(255)
`videonetwork`	Video network	varchar(255)
`videopath`	Video path	varchar(100)
`videoplayername`	Video player name	varchar(255)
`videotime`	Video time	integer
`videoqoebitrateaverageevar`	Video quality average bit rate	varchar(255)
`videoqoebitratechangecountevar`	Video quality change count	varchar(255)
`videoqoebuffercountevar`	Video quality buffer count	varchar(255)
`videoqoebuffertimeevar`	Video quality buffer time	varchar(255)
`videoqoedroppedframecountevar`	Video quality dropped frame count	varchar(255)
`videoqoeerrorcountevar`	Video quality error count	varchar(255)
`videoqoeextneralerrors`	Video quality external errors	text
`videoqoeplayersdkerrors`	Video quality SDK errors	text
`videoqoetimetostartevar`	Video quality time to start	varchar(255)
`videoseason`	Video season	varchar(255)
`videosegment`	Video segment	varchar(255)
`videoshow`	Video show	varchar(255)
`videoshowtype`	Video show type	varchar(255)
`videostreamtype`	Video stream type	varchar(255)
`visid_high`	Used with `visid_low` to uniquely identify a visitor.	bigint unsigned
`visid_low`	Used with `visid_high` to uniquely identify a visitor.	bigint unsigned
`visid_new`	Flag to identify if the hit contains a newly generated visitor ID.	char(1)
`visid_timestamp`	If visitor ID was newly generated, provides the timestamp (in UNIX® time) of when the visitor ID was generated.	int
`visid_type`	Not for external use; internally used by Adobe for processing optimizations. Numeric ID representing the method used to identify the visitor. `0`: Custom visitor ID or Unknown/not applicable `1`: IP and user agent fallback `2`: HTTP Mobile Subscriber Header `3`: Legacy cookie value (`s_vi`) `4`: Fallback cookie value (`s_fid`) `5`: Identity Service	tinyint unsigned
`visit_keywords`	Variable used in the Search keyword dimension. This column uses a non-standard character limit of varchar(244) to accommodate back-end logic used by Adobe.	varchar(244)
`visit_num`	Variable used in the Visit number dimension. Starts at 1, and increments each time a new visit starts per visitor.	int unsigned
`visit_page_num`	Variable used in the Hit depth dimension. Increases by 1 for each hit the user generates. Resets each visit.	int unsigned
`visit_ref_domain`	Based on the `visit_referrer` column. The first referring domain of the visit.	varchar(100)
`visit_ref_type`	Numeric ID representing the referrer type of the first referrer of the visit. Uses the `referrer_type.tsv` lookup table.	tinyint unsigned
`visit_referrer`	The first referrer of the visit.	varchar(255)
`visit_search_engine`	Numeric ID of the first search engine of the visit. Uses `search_engines.tsv` lookup.	smallint unsigned
`visit_start_page_url`	The first URL of the visit.	varchar(255)
`visit_start_pagename`	The Page Name value in the first hit of the visit.	varchar(100)
`visit_start_time_gmt`	Timestamp (in UNIX® time) of the first hit of the visit.	int
`weekly_visitor`	Flag to determine if the hit is a new weekly visitor.	tinyint unsigned
`yearly_visitor`	Flag to determine if the hit is a new yearly visitor.	tinyint unsigned
`zip`	Helps populate the Zip code dimension. See also `geo_zip`.	varchar(50)