Code-based experience

Code-based experiences in Adobe Journey Optimizer unlock a world of hyper-personalized, developer-driven interactions by allowing you to integrate tailored content directly into your digital touchpoints via APIs or SDKs. Think of it as crafting bespoke customer moments that seamlessly fit into any application or digital surface, with full control over personalization and delivery. Unlike traditional web or in-app channels, code-based experiences excel in scenarios requiring advanced customization, such as embedding dynamic, context-aware content into unique application environments. This section demystifies the process, guiding you through when to choose code-based experiences over other channels, how they differ from web integrations, and the precise steps to define surfaces, configure journeys, and bring your vision to life. Whether you’re a developer fine-tuning APIs or a marketer shaping content strategy, this feature empowers you to create, test, and manage campaigns with precision and agility, ensuring every customer interaction feels uniquely crafted.

Code-Based Experience Resources