Design your content
Adobe Journey Optimizer’s ‘Design your content’ feature empowers you to create compelling, personalized email campaigns that captivate your audience. By combining creative tools like content components, visual fragments, and personalized offers with practical enhancements such as link tracking, metadata, and plain text versions, it offers a dynamic canvas for your messaging. Each element serves a unique purpose: content components help build the structure, visual fragments ensure efficiency with reusable designs, and personalized offers add customer-specific value. Meanwhile, link tracking provides insights into recipient behavior, metadata improves readability and accessibility, and the plain text version ensures compatibility. Whether you’re crafting layouts, embedding custom CSS, or optimizing for accessibility, this section equips you with the knowledge to design emails that are visually engaging, functionally robust, and tailored to your audience’s needs.
Design Your Content: Tools and Features
Use Content Components
Learn how to use and customize components like text, buttons, images, and more to create structured email layouts.
Leverage Visual Fragments
Streamline email creation by reusing customizable visual fragments across campaigns and journeys.
Add Links & Track Messages
Track recipient behavior by adding links to your emails and managing URL tracking settings.
Add Personalized Offers
Use the Decision Management engine to include dynamic offers tailored to individual recipients.
Generate the Text Version
Create and customize the plain text version of an email for increased compatibility and accessibility.
Add Metadata to Emails
Enhance email readability and accessibility by configuring metadata like preheaders and language settings.
Additional Resources
- Add Custom CSS - Apply custom CSS for advanced styling and layout customization in your email content.
