Personalization use cases
Personalization in Adobe Journey Optimizer unlocks the power to craft deeply relevant customer experiences by tailoring messages to individual needs, preferences, and behaviors. Imagine sending a push notification that updates a customer on their order status, an email reminding someone of their abandoned cart, or a health plan summary with prescriptions grouped by status—all dynamically personalized. From profile-based details like a customer’s name to contextual data drawn from live journey events, each use case explores unique paths to personalization. Whether you’re embedding dynamic cart items into an email using helper functions, leveraging decision management to recommend offers, or structuring health plan data into actionable insights, these use cases demonstrate the versatility of Adobe Journey Optimizer in bringing customer-centric communication to life. Dive in to see how these approaches differ and how they can be combined to create meaningful, data-driven interactions at scale.
Personalization Use Cases
Order Status Notification: Personalization Use Case
Learn how to personalize push notifications with profile data, offer decisions, and journey context for order updates.
Cart Abandonment Email Personalization Guide
Create personalized cart abandonment emails using helper functions like upperCase, each, and if to include customer-specific details.
Health Plan Prescriptions Email Personalization Example
Explore how to dynamically render email content for health plan prescriptions based on their states using profile data.
Journey Optimizer
