Helper functions list
Helper functions in Adobe Journey Optimizer are your secret weapon for transforming raw data into tailored, engaging customer experiences. Imagine them as a versatile toolkit, enabling you to calculate, format, and adjust data with precision while seamlessly personalizing content at scale. From manipulating dates and numbers to refining strings, arrays, and objects, these functions empower data engineers to craft highly customized interactions. Each category—whether it’s Aggregation for summarizing data, Boolean logic for decision-making, or String functions for text transformations—offers unique capabilities designed to address specific personalization challenges. By mastering these tools, you can unlock the full potential of Adobe Journey Optimizer, turning complex datasets into actionable insights that drive meaningful customer journeys.
Helper Functions List
Introduction to Helper Functions
Learn the basics of helper functions in Adobe Journey Optimizer, including examples and use cases for personalization.
Aggregation Functions Library
Explore aggregation functions like average, count, max, min, and sum to summarize data for personalization.
Arithmetic Functions Library
Understand arithmetic functions for performing basic calculations, including addition, subtraction, multiplication, and division.
Arrays & List Functions Guide
Discover functions for interacting with arrays and lists, including distinct values, subsets, and more.
Date and Time Functions Library
Master date and time functions for formatting, calculations, and adjustments in Adobe Journey Optimizer.
Boolean & Comparison Functions
Use Boolean and comparison functions for logical and comparative operations in personalization workflows.
Additional Resources
- Helper Functions for Personalization - Implement helper functions like Default Fallback Value, Conditions, Unless, Each, With, and Let for dynamic personalization.
- Map Functions Library - Leverage map functions to retrieve keys, values, and specific values using map data structures.
- Math Functions Library - Perform advanced calculations with math functions like absolute value, rounding, and formatting in personalization workflows.
- Object Functions Library - Utilize object functions (
isNullandisNotNull) to verify the existence of object references in workflows. - Comprehensive Guide to String Functions - Manipulate strings effectively with functions for transformation, validation, encoding, and comparison.
Journey Optimizer
