Get started with web channel

Journey Optimizer allows you to visually author and deliver personalized web experiences to your customers.

Through an intuitive visual interface, use the web channel to modify your web properties easily to experiment, optimize and personalize your end-user campaigns.

If you are already using outbound channels for message delivery, such as email, SMS or push notifications, you can leverage the inbound web channel to offer a truly personalized experience that spans across all channels.

Once you created a journey or campaign, select Web as your action and define basic settings. For more information on how to configure your journey/campaign, refer to this page.

Discover the detailed steps to create a web campaign in this video.