Communication Channels
Adobe Journey Optimizer’s Communication Channels empower you to connect with your customers across a dynamic cross-channel ecosystem, blending digital and physical touchpoints for truly personalized engagement. Whether it’s crafting dynamic emails with Send-Time Optimization, sending timely SMS or push notifications, engaging users with in-app messages, or bridging the digital divide with direct mail, each channel is designed to meet your audience where they are. These channels differ not just in medium but in strategy—for example, push notifications excel at real-time mobile engagement, while direct mail offers tactile, offline personalization. From web experiences to code-based customization and even LINE messaging, each channel offers unique tools and capabilities. Together, they form a cohesive system to elevate customer journeys and create meaningful connections.
Communication Channels
Using the Email Channel
Learn how to create, design, personalize, and manage impactful email campaigns using Adobe Journey Optimizer’s tools and features.
In-app Messaging Channel
Deliver personalized messages within mobile and web apps to enhance user engagement and campaign effectiveness.
Push Notification Channel
Create and send personalized push notifications with advanced features like silent notifications and rapid delivery mode.
SMS / MMS Channel
Send personalized SMS, MMS, and RCS messages while ensuring compliance with industry regulations.
Direct Mail Campaigns
Integrate offline communication channels using direct mail campaigns for personalized customer engagement.
Additional Resources
- Web Channel - Create and manage dynamic, personalized web experiences seamlessly integrated into customer journeys.
- Code-Based Experiences - Leverage code-based experiences to create highly customized, dynamic content using HTML and JSON templates.
- Content Cards - Deliver personalized, persistent, and engaging content within mobile apps and websites using Content Cards.
- LINE Channel - Create, personalize, and send messages using the LINE communication channel as part of customer journeys.
Journey Optimizer
- Journey Optimizer documentation
- What’s new?
- Get started
- Journey management
- Journey management
- Campaigns
- Journeys
- Journeys
- Key capabilities and use cases
- Create a journey
- Manage your journeys
- Activities
- Build expressions
- Use cases
- Use cases
- Learn through use cases
- Experience event lookup
- Send multi-channel messages
- Send a message using Campaign v7/v8
- Send a message to subscribers
- Pass collections dynamically using custom actions
- Limit throughput with external data sources & custom actions
- Use custom actions to write journey events in Experience Platform
- Use Case Playbooks
- Troubleshooting
- Reports
- Approve journeys & campaigns
- Decision capabilities
- Decision capabilities
- Decisioning vs decision management
- Decisioning
- Decisioning
- Get started with Decisioning
- Decisioning guardrails & limitations
- API reference
- Manage decision items
- Create decision rules
- Create rankings
- Use Adobe Experience Platform data
- Decision management
- Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create & manage offers
- Create & manage decisions
- Use batch decisioning
- Collect event data
- Leverage context data
- Create Decision Management reports
- Export your offer catalog
- API Reference
- API Reference
- Getting started
- Create & manage offers using APIs
- Deliver offers using APIs
- Content Management
- Content Management
- Content templates
- Reusable content fragments
- Landing pages
- Translations
- Personalization
- Dynamic content
- AI Assistant for content generation
- Work with Content experiment
- Cross-solution use cases
- Preview & test content
- Data management
- Connections
- Communication Channels
- Communication Channels
- Email channel
- In-app channel
- Push notification channel
- SMS / MMS channel
- Direct mail
- Web channel
- Code-based experience
- Content cards
- LINE
- Customer
- Privacy
- Administration
- Administration
- Journey configuration
- Email Configuration
- Email Configuration
- Get started with email configuration
- Define email configuration settings
- Enable List unsubscribe
- Header parameters
- URL tracking
- Personalize email configuration
- Delegate email subdomains
- Implement an IP warmup plan
- Monitor email addresses
- Use seed lists
- Support for archiving
- Change execution addresses
- Get started with deliverability
- Landing Page Configuration
- External System Integration Configuration
- Reporting & Experimentation Configuration
- Business rules
- Sandboxes
- Channels
- Access control
Adobe Experience League Live: Fueling Personalized Content in Journey Optimizer with AEM Content Fragments and Dynamic Media
Learn how the latest Adobe Experience Manager integrations in Adobe Journey Optimizer can help make content dlivery more efficient and effective.
RCS for Business: Unlock the next era of conversation
Join us for an in-person event in New York City on August 6th at 8am ET. This free event will feature exclusive content, inspiration, and insights from industry leaders from Adobe and Google. Limited spots available.
Adobe Journey Optimizer Community Ask Me Anything - August 6th at 8 am PT
Join us for Community Ask Me Anything on August 6th at 8 am PT and get all your queries answered related to the topic - Fuelling Personalized Content in Journey Optimizer with AEM Content Fragments & Dynamic Media.