Identities overview

Adobe Experience Platform Identity Service helps you to gain a better view of your customers and their behavior by bridging together identities across devices and systems. Typically, your customers interact with your brand across multiple channels, this could include browsing your website online, making a purchase in-store, joining your loyalty program, or calling a help desk for support, to name a few. Across these multiple systems, there is an identity created for that customer, and Identity Service makes it possible to bring those identities together to see the complete picture.

Now, instead of five separate customers interacting with your brand across five different channels, you can see that this is the same customer, and you can ensure they receive a consistent, personalized, relevant experience through each interaction. As more information becomes known about your customer (for example, an anonymous browser of your website decides to sign up for an account and log-in) that information is stitched together and the picture of your customer becomes increasingly more clear.

Identity namespaces

Identity namespaces are a component of Identity Service and serve as indicators providing additional context to customer identities. An example of a commonly used ID namespace would be “Email”, where the use of the same email address across multiple websites allows you to stitch together several different identities, each with a unique customer ID, as actually belonging to the same customer. Experience Platform allows you to use ID namespaces to search for individual profiles within the user interface. For more information on viewing profiles, please see the profile browse overview. To learn more about identity namespaces, see the identity namespace overview.