Real-Time Customer Profile overview

Last update: April 2, 2025

CREATED FOR:

  • Admin

Real-Time Customer Profile enables you to see a holistic view of each individual customer by combining data from multiple channels, including online, offline, CRM, and third party data. Each individual customer profile allows you to consolidate your disparate customer data into a unified view offering an actionable, timestamped account of every customer interaction.

Profiles in Real-Time Customer Data Platform

Adobe Real-Time Customer Data Platform enables you to drive coordinated and consistent experiences for your customers no matter where or when they interact with your brand. Delivering these personalized experiences so that they feel relevant and timely is no small feat, but it can be achieved through the use of Real-Time Customer Profile, part of Adobe Experience Platform.

Real-Time CDP is built on top of Experience Platform and utilizes many of the core Experience Platform features and functionality, including the creation of profiles. These aggregated views of an individual customer bring together data from across your many marketing channels and the diverse systems that your organization is currently using to store customer data.

Profile enhancements for Real-Time CDP, B2B Edition

In addition to the profile capabilities supported by Real-Time CDP, you can use Real-Time CDP, B2B Edition to browse important information associated with an individual, such as an account and opportunities. To learn more about profile enhancements for Real-Time CDP, B2B Edition, begin by reading the profile browse guide.

Identities and identity namespaces

As customer data comes together it is merged into a single profile through the use of identities, and the ability to stitch these identities together as more information becomes known about each customer. To learn more about identities and identity namespaces, see the identities overview.

Merge policies

When bringing customer data together, merge policies are the rules that Experience Platform uses to determine how data will be prioritized and what data will be combined to create that unified view. For more information on merge policies, see the merge policies overview.

Profile viewer

Experience Platform allows you to easily view customer profiles and search for specific profiles using various attributes. For details regarding how to view profiles within Experience Platform, please see the profile browse overview.

Next steps

By stitching together data from different sources, you can see a complete picture of each of your individual customers, allowing you to take your marketing campaigns to a whole new level. For more detailed information, including best practices and tutorials for working with Real-Time Customer Profile data in the user interface and via APIs, please refer to the Real-Time Customer Profile documentation.

Previous pageData Governance overview
Next pageProfile browse

Real-Time Customer Data Platform