設定行銷活動動作 action-campaign-action

套用上限規則 （電子郵件、直接郵件、推播、行動裝置）

在​ 商業規則 ​下拉式清單中，選取要套用上限規則至行銷活動的規則集。 運用管道規則集，可讓您根據通訊型別設定頻率上限，以防止訊息相似的客戶超載。 學習如何使用規則集

追蹤參與 （電子郵件、行動裝置）。

使用​ 動作追蹤 ​區段來追蹤收件者對您的電子郵件或行動傳送的反應。 執行行銷活動後，即可從行銷活動報告中存取追蹤結果。 深入瞭解行銷活動報告

啟用快速傳遞模式 （推播）。

快速傳送模式是Journey Optimizer附加元件，可讓您透過行銷活動以非常快的速度大量傳送推播訊息。 當您想要在行動電話上，傳送緊急推播警報時，例如傳送重大新聞給已安裝新聞頻道應用程式的使用者參考，如果對企業來說，延後傳遞訊息很重要，就可能會使用快速傳遞功能。 瞭解如何在此頁面🔗啟用推播通知的快速傳遞模式。

如需使用快速傳遞模式時的效能詳細資訊，就請參閱 Adobe Journey Optimizer 產品說明。

指派優先順序分數 （網頁、應用程式內、程式碼型）

為行銷活動指派優先順序分數，可讓您在有強加的限制（例如頻率上限）時，為傳入行銷活動設定優先順序。 請輸入數值 (從 0 到 100)。 請注意，數字越大，表示優先順序越高。 瞭解如何將優先順序分數指派給歷程與行銷活動

設定其他傳遞規則 （內容卡）

對於內容卡行銷活動，您可以啟用其他傳送規則，以選擇觸發訊息的事件和條件。 瞭解如何建立內容卡

定義觸發程式 （應用程式內）

針對應用程式內訊息，您可以使用​ 編輯觸發器 ​按鈕，選擇觸發訊息的事件和條件。 瞭解如何建立應用程式內訊息

AI Knowledge Reference

This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.

For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

• TL;DR: This page explains how to configure the action of a campaign in the Actions tab: select a channel and a channel configuration, set optimization and multilingual content, add several inbound actions, and apply channel-specific settings.

Intents:

• Select a channel and a channel configuration for a campaign message
• Add up to 10 inbound actions in a single campaign
• Use channel optimization when selecting multiple outbound channels
• Run content experiments or use targeting rules from the Optimization section
• Add multilingual content, capping rules, engagement tracking, priority scores, or other channel-specific settings

Glossary:

• Channel configuration: Defined by a System Administrator; contains the technical parameters for sending the message, such as header parameters, subdomain, mobile apps. (product-specific)
• Inbound channels: Code-based experience, In-app message, Content Card, Web action.
• Outbound channels: Email, Push, Mobile (Mobile message).
• Channel optimization: Automatically selects the best channel for each customer at send time when multiple outbound channels (Email, Push, Mobile) are selected. (product-specific)
• Rapid delivery mode: A Journey Optimizer add-on that allows very fast push message sending in large volumes through campaigns. (product-specific)
• Priority score: A numeric value assigned to a campaign to prioritize an inbound campaign when there is an imposed constraint such as a frequency cap. (product-specific)

Guardrails:

• A single campaign can have up to 10 actions when inbound channels are selected (hard limit); this applies to inbound actions only.
• Adding several actions to one campaign is only available for inbound channels. For outbound channels (Email, Push, Mobile message), use channel optimization.
• Priority score: enter a numeric value from 0-100; the higher the number, the higher the priority. It applies to Web, In-app, and Code-based.
• Capping rules (Business rules drop-down list) apply to Email, Direct mail, Push, Mobile.
• Action tracking applies to Email and Mobile.
• Additional delivery rules apply to Content cards; Edit triggers applies to In-app.
• Once the campaign is live, all actions are activated simultaneously.

Applicability:

• Available channels vary based on the licensing model and add-ons.

Terminology:

• Canonical name: Campaign action
• Do not confuse: “inbound channels” (Code-based experience, In-app message, Content Card, Web action) ≠ “outbound channels” (Email, Push, Mobile)
• Do not confuse: “channel configuration” (technical parameters defined by a System Administrator) ≠ “channel” (the communication channel selected with Add action)

FAQ:

• Q: How many actions can I add to one campaign? — Up to 10 inbound actions. This is only available for inbound channels (Code-based experience, In-app message, Content Card, Web action).
• Q: Can I add several Email actions to the same campaign? — Adding several actions is only available for inbound channels. For outbound channels (Email, Push, Mobile message), use channel optimization.
• Q: What is a priority score and which range can I enter? — A numeric value from 0-100 that prioritizes an inbound campaign when there is an imposed constraint such as a frequency cap. The higher the number, the higher the priority.
• Q: Who defines the channel configuration? — A System Administrator.
• Q: When are the actions of a multi-action campaign activated? — All actions are activated simultaneously once the campaign is live.

Examples:

• Send a code-based experience to multiple endpoints with slightly different contents: create multiple code-based actions within the same campaign, each with a different endpoint configuration.
• Rapid delivery mode: send an urgent push alert, for example breaking news to users who have installed a news channel app, when delay in message delivery is business-critical.

Related pages:

• Channel configurations: Learn how to set up channel configurations (configuration/channel-surfaces.md)
• Channel optimization for outbound channels: Channel optimization (building-journeys/channel-optimization.md)
• Optimization options: Get started with content optimization (content-management/gs-message-optimization.md)
• Multilingual content: Get started with Multilingual content (content-management/multilingual-gs.md)
• Capping rules: Learn how to work with rule sets (conflict-prioritization/rule-sets.md)
• Priority scores: Learn how to assign priority scores to journeys & campaigns (conflict-prioritization/priority-scores.md)
• Rapid delivery mode for Push: Configure a push notification, Rapid delivery mode section (push/create-push.md#rapid-delivery)
• Campaign reports: Learn more about campaign reports (reports/campaign-global-report-cja.md)
• Content cards delivery rules: Learn how to create content cards (content-card/create-content-card.md)
• In-app triggers: Learn how to create an In-app message (in-app/create-in-app.md)
• Next step, content: Edit the Action campaign content (campaigns/campaign-content.md)