Adobe Marketo Optimizer Documentation

Adobe Marketo Optimizer is an AI-first marketing automation solution that empowers marketers and business development representatives (BDRs) to bring their lead, account, and buying group journeys together with powerful AI reasoning that enriches customer context with continuously updated semantic stories and scales engagement with next-best actions across marketing, paid media, and BDR channels.

Start with the basics basics

Setup

Complete initial setup and configuration so that your marketing team can get started.

Home page

Explore the navigation essentials in the application centered around the home page.

Coworker

Use natural language to plan programs, build journeys, manage audiences, and create content with agentic AI skills.

Marketing hub

Organize campaigns into programs, design person journeys with multi-channel content, and personalize with custom tokens.

Asset management

Use local and Marketo Engage image assets within your emails, templates, and visual fragments.

Explore the documentation

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Get started
Setup checklist
User management
Email deliverability

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Coworker
Chat interface
Skills
Create program from brief
Create audiences for programs

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Marketing management
Programs
Person journeys
Email channel
WhatsApp channel

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Audiences
People lists
Event-based audiences
Engagement scores
Derived personas
Destinations

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Content
Email authoring
Templates
Landing pages
Forms
Personalization

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Administration
Email configuration
WhatsApp configuration
Program types