Adobe Marketo Optimizer Documentation
Adobe Marketo Optimizer is an AI-first marketing automation solution that empowers marketers and business development representatives (BDRs) to bring their lead, account, and buying group journeys together with powerful AI reasoning that enriches customer context with continuously updated semantic stories and scales engagement with next-best actions across marketing, paid media, and BDR channels.
Overview
Watch this short overview to see how Adobe Marketo Optimizer uses AI reasoning to engage each lead with the right next-best action.
Start with the basics basics
Complete initial setup and configuration so that your marketing team can get started.
Explore the navigation essentials in the application centered around the home page.
Use natural language to plan programs, build journeys, manage audiences, and create content with agentic AI skills.
Organize campaigns into programs, design person journeys with multi-channel content, and personalize with custom tokens.
Use local and Marketo Engage image assets within your emails, templates, and visual fragments.
Marketo Qualifier
Adobe Marketo Qualifier is an AI-driven application that you can use with Marketo Optimizer. It implements the Account Qualification skill and is designed to streamline workflows for Business Development Representatives (BDRs). Marketo Qualifier automates prospect qualification, outreach, and buyer engagement workflows across channels. It reduces manual BDR load and accelerates pipeline velocity for Enterprise B2B companies.
For more information, refer to the Marketo Qualifier documentation.
Explore the documentation
Audiences
People lists
Event-based audiences
Engagement scores
Derived personas
Destinations
