Home page
The Home page is your launch pad in Adobe Marketo Optimizer. Select the Home icon at the top of the left navigation to open it. The page greets you with Welcome [name], what can we build today? and is designed to take you from idea to action in one click.
Input box
A large Ask a question or start a task input sits at the center of the home page. Enter anything here to start working with the AI conversational panel, or use the Attach ( +) icon to add a file (such as a campaign brief or a CSV) before you send. This is the same Coworker available throughout Marketing Management, but starting here opens a fresh conversation.
Intent buttons
Under the input box, four quick-start buttons frame what you want to accomplish:
Quick access
There are four shortcut cards that you can use to quickly jump directly to a working area:
Skills
A row of Skill cards showcases high-value AI workflows you can launch immediately:
- Create persona-based audiences — Generate segments grouped by persona signals and firmographic fit, ready to drop into a program.
- Build omni-channel programs — Compose programs spanning email, web, and downstream destinations from a single brief.
- Create hyper-personalized emails — Draft on-brand emails personalized per recipient with tokens and dynamic content blocks.
- Fit and intent-based journey traffic control — Route contacts across journeys based on account fit and live buyer-intent signals.
Click a skill card to start a conversation primed for that workflow. Skills are the same building blocks available inside the chat panel — the cards are a discoverable entry point.