Coworker skills
A skill is a packaged workflow that Coworker can execute. Skills are the components behind both the / menu and natural-language requests. Each skill bundles step-by-step instructions and the specific tools needed for one task, such as publishing a journey, comparing two people lists, or building a scoring model.
The classification for each skill reflects the kind of action it performs:
- Search skills look up or list existing records.
- Analyze skills review, compare, or report on data without changing it.
- View skills display a read-only report or metric.
- Edit skills change an existing object’s settings or content.
- Create skills create a new object.
Journeys journeys
These skills create, publish, debug, and manage person journeys.
Skill
What it does
Type
Journey Observability
Debug and monitor person movement through a journey, including paths, timing, splits, stalls, and dwell time. See Debug and monitor journey progression.
Analyze
Journey Traffic Control
Simulate how profiles distribute across all active journeys.
Analyze
Journey Publish
Publish, launch, or schedule a journey, including start mode, dates, and confirmation.
Edit
Journey Stop
Abort a running journey to stop it immediately, or close it to wind it down gracefully.
Edit
Journey Edit Dates
Change the start or end date on a draft, scheduled, or live journey without republishing it.
Edit
Journey Reentry
Configure re-entry settings for a journey, including whether re-entry is allowed, the cooldown delay, and the maximum entry count.
Edit
Journey Creation
Create and edit person journeys using natural-language requests.
Create
Webinar to Journey
Set up a promotional journey before a webinar and a follow-up journey after it.
Create
Audience and people lists audience-people-lists
These skills build and manage people lists and audience definitions.
Skill
What it does
Type
Browse Dynamic List Members
Browse and filter the members of a dynamic or static people list.
Search
People List Comparison
Compare two people lists and show overlapping members.
Analyze
Remove from Static List
Remove members that match natural-language criteria from a static list.
Edit
Audience Creation
Adapt a Marketo Engage smart list, create a people list, or add or update its rules. See Create audiences for programs.
Create
Programs, folders, and channels programs-folders-channels
These skills manage program structure, tokens, and channel configuration.
Skill
What it does
Type
Adapt Program
Generate migration stories from Marketo Engage programs for Marketo Optimizer adaptation.
Analyze
Asset Tokens
Create and manage
{{my.token}} values on programs, folders, and journeys.Edit
FCS Channels
Create, publish, stop, and clone channels in the Channels Service, including XDM schemas and provisioning.
Edit
Folder Creation
Create organizational folders in the asset tree.
Create
WhatsApp Inline Campaign
Create and publish a WhatsApp inline campaign on a journey node.
Create
Marketing Program Creation
Create a full program, including subfolders, tokens, people lists, and journeys.
Create
Program and Journey Batch Creation
Create multiple program and journey pairs in a single batch request.
Create
Email and landing pages email-landing-pages
These skills create and manage emails, forms, and landing pages.
Skill
What it does
Type
List Forms
List forms and view their details and fields.
Search
List Landing Pages
List landing pages, view their details, and manage their draft or published state.
Search
Email Authoring
Create or update a journey email node, including composing from a brief or PDF, linking it to a node, and writing content.
Edit
Form Authoring
Create or update a standalone lead-capture form, publish it, and optionally embed it in a landing page.
Create
Landing Page Authoring
Create or update a landing page from a brief, including content planning, template selection, filling slots, and adding a form, then publish it. Also attach a published landing page as a call-to-action link on an email.
Create
Email Rendering Check
Check an email for Microsoft Outlook rendering issues and automatically fix what it can.
Edit
Content personalization content-personalization
This skill browses templates and personalizes email content for different personas.
Skill
What it does
Type
Content Personalization
Browse and preview templates, then edit content or generate variants. See Personalize email content by persona.
Create
Analytics and optimization analytics-optimization
These skills report on performance and configure send-time optimization and scoring models.
Skill
What it does
Type
Surface Analytics
Generate analytics reports from natural-language requests, covering activity trends, email performance, lead and account data, segment and list membership, and journey metrics. Report data refreshes every two hours. See Generate analytics reports.
Analyze
Send Time Report
View the send-time optimization (STO) performance report at the journey level or for an individual email node.
Analyze
Email STO Simulation
Preview the predicted send time, audience quality, and engagement heatmap for an email node before enabling STO.
Analyze
Send Time Optimization
Enable or disable STO on a journey email node.
Edit
Engagement Configuration
Show and edit the activity weights for the person engagement score model.
Edit
Scoring Studio
List and view scoring models, then build and publish new ones. See Create custom scoring models.
Create
AI decisioning and intent ai-decisioning-intent
These skills assess data readiness for AI decisioning and configure intent scoring.
Skill
What it does
Type
AI Decisioning Health
Report whether an organization’s data is ready for AI decisioning, including lead availability, persona distribution, story richness, and intent.
Analyze
Analyze Intent
Query and validate lead-level intent ranking, trends, and the product and keyword taxonomy.
Analyze
Intent Configuration
Show and edit the activity weights for the person intent score model.
Edit
Knowledge and skill management knowledge-skill-management
These skills answer product questions and let you build new custom skills.
Skill
What it does
Type
Product Knowledge
Answer how-to and conceptual questions using Marketo Optimizer documentation published on Experience League.
Search
Skill Creation
Create, test, and refine new custom skills.
Create
recommendation-more-help
marketo-optimizer-help-user-guide