DocumentationMarketo Optimizer Documentation

Coworker skills

Last update: August 24, 2026

A skill is a packaged workflow the agent knows how to run — the building blocks behind both the / menu and natural-language requests. Each skill bundles step-by-step instructions and the specific tools needed for one job (for example, “publish a journey”, “compare two people lists”, “build a scoring model”).

NOTE
Each skill is classified according to whether the skill mutates the Marketo Optimizer or Marketo Engage state (Write), only queries/analyzes/generates (Read), or has co-equal query + mutation functions (Read+Write).

Programs and planning programs-planning

Skill
What it does
Access
Product surface
Impact / data flow
falco-program-creation
End-to-end Marketo Optimizer program creation — program, subfolders, tokens, lists, journeys.
Write
Marketo Optimizer
Reads + writes Marketo Optimizer. See Create a program from a brief.
adapt-program
Generate migration stories from Marketo Engage programs for Marketo Optimizer adaptation.
Read
Marketo Optimizer
Reads Marketo Engage, writes Marketo Optimizer
folder-creation
Create organizational folders in the asset tree.
Write
Marketo Optimizer
Reads + writes Marketo Optimizer
program-creation (Build Programs)
Create Marketo programs from a campaign brief.
Write
Marketo Engage
Reads + writes Marketo Engage
program-planning (Plan Campaigns)
Transform briefs into setup/implementation documents.
Read
Marketo Engage
Reads Marketo Engage
program-qa (Validate Programs)
Validate/audit programs (rules-only, test plan, or brief).
Read
Marketo Engage
Reads Marketo Engage

Journeys journeys

Skill
What it does
Access
Product
Backend (data flow)
journey-creation
Create and edit person journeys from natural language.
Write
Marketo Optimizer
Reads + writes Marketo Optimizer
journey-edit-dates
Change a journey’s start/end date without publishing.
Write
Marketo Optimizer
Reads + writes Marketo Optimizer
journey-publish
Publish/launch/schedule people journeys.
Write
Marketo Optimizer
Reads + writes Marketo Optimizer
journey-stop
Abort, close, stop, halt, or kill journeys.
Write
Marketo Optimizer
Reads + writes Marketo Optimizer
journey-reentry
Configure re-entry: allow/disallow, cooldown, max entries.
Write
Marketo Optimizer
Reads + writes Marketo Optimizer
journey-trafficcontrol
Run a traffic-control simulation showing profile routing.
Read
Marketo Optimizer
Reads Marketo Optimizer (simulation)
journey-observability
Debug/monitor progression — paths, timing, splits, stalls, dwell.
Read
Marketo Optimizer
Reads Marketo Optimizer + Marketo Engage (static-list check)

Audiences and people audiences-people

Skill
What it does
Access
Product
Backend (data flow)
audience-creation
Adapt a Marketo Engage smartlist, create a people list, or add/update rules.
Write
Marketo Optimizer
Reads Marketo Engage + reads/writes Marketo Optimizer. See Create audiences for programs.
people-list-comparison
Compare two people lists and show overlapping members.
Read
Marketo Optimizer
Reads Marketo Optimizer
import-leads
Inspect CSV data quality and commit imports to Marketo Engage.
Read+Write
Both
Reads + writes Marketo Engage
lead-investigation (Investigate Leads)
Investigate a lead’s activity, scoring, qualification, lifecycle.
Read
Marketo Engage
Reads Marketo Engage

Content and channels content-channels

Skill
What it does
Access
Product
Backend (data flow)
content-personalization
Browse/preview templates and edit content / generate variants.
Read+Write
Marketo Optimizer
Reads + writes Marketo Optimizer. See Personalize email content by persona.
asset-tokens
Full token CRUD on programs/folders/journeys.
Read+Write
Marketo Optimizer
Reads + writes Marketo Optimizer
fcs-channels
Channel lookups and CRUD + publish/stop/delete.
Read+Write
Marketo Optimizer
Reads + writes Marketo Optimizer

Scoring and signals scoring-signals

Skill
What it does
Access
Product
Backend (data flow)
scoring-studio
List/get scoring models and build/publish them.
Read+Write
Marketo Optimizer
Reads + writes Marketo Optimizer (scoring service); reads Marketo Engage lead fields/activity types. See Create custom scoring models.
engagementconfiguration
Show engagement config and edit/update weights.
Read+Write
Marketo Optimizer
Reads + writes Marketo Optimizer
intentconfiguration
Show intent config and set/update weights.
Read+Write
Marketo Optimizer
Reads + writes Marketo Optimizer
intent-query
Query and explain intent scores by person/segment/list.
Read
Marketo Optimizer
Reads Marketo Optimizer

Send-time optimization sto

Skill
What it does
Access
Product
Backend (data flow)
send-time-optimization
Check STO status and enable/disable on an email node.
Read+Write
Marketo Optimizer
Reads + writes Marketo Optimizer
send-time-report
Fetch/display the STO performance report.
Read
Marketo Optimizer
Reads Marketo Optimizer

Knowledge knowledge

Skill
What it does
Access
Product
Backend (data flow)
product-knowledge
Answer how-to/concept questions from Marketo Optimizer documentation on Experience League.
Read
Both
Reads external docs — no product data

Cross-backend cross-backend

These skills span more than one backend:

  • adapt-program — gather_program_assets reads Marketo Engage (get_program, get_smart_campaign, list_emails), then writes via falcomcp_create_journey — classic cross-backend.
  • audience-creation — reads Marketo Engage smart lists (get_smart_list / get_smart_campaign), then writes Marketo Optimizer people lists.
  • journey-observability — Marketo Optimizer reads plus a check_lead_in_marketo_static_list Marketo Engage read.
  • scoring-studio — reads Marketo Engage lead fields/activity types alongside Marketo Optimizer scoring service.

All falco-mcp_* and journey/token/scoring/STO/FCS tools hit Marketo Optimizer services; CSV/program/lead tools hit Marketo Engage.

recommendation-more-help
marketo-optimizer-help-user-guide