Setup checklist

Complete these tasks to enable functionality in your provisioned Marketo Optimizer instance.

Enable user access enable-user-access

When provisioning is complete and sandboxes are bound, configure Journey Optimizer B2B Edition access for your team and users.

Task
Details and instructions
Provide product access and permissions for users
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Create a Journey Optimizer B2B Edition product profile in the Admin Console (one-time/initial setup only)
Create profile
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Add a user group in the Admin Console
Add user group
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Assign the product profile to the user group in the Admin Console
Assign product profile
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Add users to the user group in the Admin Console
Add users
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Edit built-in roles or create a custom role with product permissions
Edit roles
Create a custom role
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Add users or groups to roles in Adobe Experience Platform
Add users
Add groups

Email deliverability email-deliverability

Before marketers can send email from journeys, configure the sending infrastructure for your organization, including subdomain delegation, email authentication, and channel settings.

Task
Details and instructions
Configure email deliverability and channel settings
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Delegate a subdomain to Adobe (Fully delegated or CNAME)
Fully delegated
CNAME
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Configure DMARC for the subdomain
Configure DMARC
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Review and assign an IP pool
Review IP pool
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Create an email channel configuration
Configure email channel
recommendation-more-help
marketo-optimizer-help-user-guide