Release notes release-notes

The image to HTML converter is an AI-powered feature that converts static image designs into fully customizable, modular HTML email content templates. This no-code tool enables marketers to transform visual designs into responsive, editable email templates without requiring technical expertise—perfect for platform migration, rapid template creation, and building reusable template libraries.

This capability is available in Limited Availability. Contact your Adobe representative to gain access.

For more information, refer to the detailed documentation.

Availability date: Oct 30, 2025

This capability provides better visibility into custom action endpoint health and performance. A new custom action monitoring dashboard and corresponding fields in journey step event dataset will help you monitor successful calls, errors, throughput, response time and queue waiting time for your custom action endpoints. You can now quickly understand when, where, and why an anomalous situation is occurring in a custom action.

This capability is currently in Limited Availability for customers.

For more information, refer to the detailed documentation.

Availability date: October 28, 2025

With Journey Optimizer, you can now capture profile attributes though your landing pages.

Create, design and manage custom forms tailored to your needs based on a specific dataset. You can then leverage these forms in landing pages to add the profile attributes of your choice into the dataset defined for each form.

This capability is currently in Limited Availability for customers in the United States and Australia. Contact your Adobe representative to gain access.

For more information, refer to the detailed documentation.

Availability date: October 23, 2025

Quiet hours let you define time-based exclusions for Email, SMS, Push, and WhatsApp channels. They ensure that no messages are sent during specific periods of time, helping you respect customer preferences and compliance requirements.

You can apply quiet hours through rule sets, which can be assigned to individual actions in campaigns or journeys for precise control.

Quiet hours rules are currently only available for a set of organizations (Limited Availability). To be added to the waitlist, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: October 22, 2025

A new high throughput transactional messaging mode is available in API triggered campaigns. This mode is designed for large-scale, real-time transactional messaging and supports up to 5,000 transactions per second with higher availability. This mode also supports transactional messages without referencing or creating customer profiles, such as guest checkout, order confirmation, password resets, security notifications, and other service/operational notications.

This capability is only available for the email channel, for organizations that have purchased the Adobe High Throughput Transactional Messaging add-on offering. Contact your Adobe representative for more details.

For more information, refer to the detailed documentation.

Availability date: October 22, 2025

To save you time and effort, Journey Optimizer now allows you to create reusable rules from a dedicated UI menu and leverage them when building targeting, either as part of content Optimization in a campaign or a journey, either in the Optimize journey activity.

Targeting rules are currently in Limited Availability. Contact your Adobe representative to gain access. Please note this capability is only available to organizations that have purchased the Decisioning add-on offering. It will be progressively rolled out to all customers.

For more information, refer to the detailed documentation.

Availability date: October 22, 2025

New pre-configured alerts are available to monitor your journey execution:

• Profile Discard Rate Exceeded: Ratio of profile discards to entered profiles over the last 5 mins exceeded threshold
• Custom Action Error Rate Exceeded: Ratio of custom action errors to successful HTTP calls over the last 5 mins exceeded threshold
• Profile Error Rate Exceeded: Ratio of profiles-in-error to entered profiles over the last 5 mins exceeded threshold.

You can modify threshold values and subscribe to individual journey-level alerts vs globally.

For more information, refer to the detailed documentation.

Availability date: October 14, 2025

A new `executionMetadata` helper function is available in the personalization editor. It allows you to append contextual information to any native action and capture it in a dataset for export to external systems.

This capability is available in Limited Availability. Contact your Adobe representative to gain access.

For more information, refer to the detailed documentation.

Availability date: October 13, 2025

Journey Optimizer Experimentation Accelerator now includes the Experimentation Agent, an AI-powered, conversational tool that lets you interact with your experiments, insights, and opportunities. It enhances Journey Optimizer Experimentation Accelerator experience, helping you run experiments more efficiently, uncover what works, and discover where to optimize next.

For more information, refer to the detailed documentation.

Availability date: October 10, 2025

You can now attach a static PDF file to an email message sent with Journey Optimizer.

• You can send up to 6 messages with a PDF attachement per profile per year.
• The maximum allowed file size for each attachment is 5 MB.
• For any additional size or volume, you can purchase the PDF Attachments add-on. For more details, contact your Adobe representative.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: Sept 30, 2025

A new Journey Optimizer API is now available to retrieve journeys and their associated objects such as campaigns and surfaces.

For more information, refer to the detailed documentation

Availability date: Sept 25, 2025