Release notes
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- Release Notes
Adobe Journey Optimizer continuously delivers new features, enhancements to existing features, and bug fixes. All changes are consolidated on the last week of each month in these release notes. Adobe Journey Optimizer is built natively on Adobe Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in Adobe Experience Platform Release Notes.
May '25 release notes
New capabilities
New capabilities coming with this release are detailed below.
A calendar view is now available in the journeys and campaigns lists. It allows you to visualize all journeys and campaigns activations in the respective lists.
This change is currently only available for a set of organizations (Limited Availability). To request access, use this form.
For more information, refer to these sections: Browse & filter your journeys, Access campaigns.
Availability date: May 28, 2025
With the integration of Adobe Experience Manager and Adobe Journey Optimizer, you can now effortlessly use Adobe Experience Manager Content Fragments within your Journey Optimizer content. This seamless connection makes it easier to access and use your AEM content directly in Journey Optimizer.
Previously available for a limited set of organizations (LA), this capability is now GA with the following enhancement: you can now define placeholders and map personalization values within the fragment signature using the Editor mode.
For more information, refer to the detailed documentation.
Availability date: May 23, 2025
Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to:
- Centrally manage assets with real-time updates.
- Modify your assets settings such as width and height instantly.
- Customize Dynamic Media templates by updating your content and adding personalization fields.
Previously released in Limited Availability, this capability is now available to all environments (General Availability).
For more information, refer to the detailed documentation.
Availability date: May 23, 2025
You can now trigger journeys using a profile ID along with another identifier, such as an order ID, subscription ID, or prescription ID, allowing the same profile to be in the same journey multiple times at once. This enables scenarios like managing multiple orders or subscriptions in parallel, with each instance following its own path through the journey.
For more information, refer to the detailed documentation.
This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.
Availability date: May 23, 2025
Previously released in Limited Availability, this capability is now available to all environments. With this General Availability release, the feature now includes support for multilingual content and content experiments, enabling you to test variations across different languages and treatments. Additionally, it now supports contextual attributes (in addition to profile attributes), allowing for even more dynamic and situational content testing.
For more information, refer to the detailed documentation.
Availability date: May 23, 2025
You can now trigger daily journey runs after batch segmentation completion. This option is now available in daily-scheduled journeys to all customers. It allows you to define for a time window of up to 6 hours to wait for audience data from batch segmentation jobs, ensuring journeys run with the most up-to-date data or are skipped if not ready.
Previously released in Limited Availability, this capability is now available to all environments (General Availability).
For more information, refer to the detailed documentation.
Availability date: May 20, 2025
Journey Optimizer now allows you to configure additional SMS providers beyond the default options: Sinch, Infobip, and Twilio. With custom SMS provider configuration, you can integrate third-party providers directly, leverage advanced payload customization for dynamic messaging, and manage consent preferences (opt-in/opt-out) to ensure compliance.
For more information, refer to the detailed documentation.
Previously released in Limited Availability, this capability is now available to all environments (General Availability).
Availability date: May 20, 2025
You can now quickly apply pre-approved themes to ensure brand consistency across all emails, speed up your campaign creation process, and independently produce high-quality emails while reducing dependency on design teams.
This capability is currently in beta version and only available to beta customers. To join the beta program, contact your Adobe representative.
For more information, refer to the detailed documentation.
Availability date: May 14, 2025
You can now create specific Decisioning ranking formulas by defining and combining criteria from a new improved interface. Instead of relying only on a static offer priority, you can define custom ranking formulas that combine AI model scores, offer priorities, profile attributes, offer attributes, and contextual signals through a guided interface.
For more information, refer to the detailed documentation.
Availability date: May 14, 2025
Improvements
Improvements coming with this release are listed below.
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New campaign objects support for sandbox copy - Availability date: May 15, 2025
When copying campaigns across multiple sandboxes using the package export and import capabilities, the following dependencies are now also copied: channel configurations, experiment variants and settings, decision policies and items. Read more
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Folders for landing pages - Availability date: May 9, 2025
To easily manage your landing pages, you can now use folders to organize them more effectively into a structured hierarchy. Read more
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Direct Mail: SSH Key support for SFTP connections - Availability date: May 5, 2025
In the Direct Mail file routing configuration, in addition to the existing SFTP with password authentication type, you can now export your direct mail file to an SFTP server with SSH key authentication. Read more
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Pills activation for personalization - Availability date: May 5, 2025
A new “Pills” button has been added to the personalization editor. When enabled, profile and contextual attributes display as pills, enhancing the readability of your code. Read more
AVAILABILITYThis capabilitity will be gradually rolled out to all environments over the next 30 days. -
‘Redirect to URL’ support in Web channel - Availability date: May 20, 2025
The Journey Optimizer Web channel now enables you to redirect visitors to another existing URL rather than authoring a new variation in the visual editor. This capability can be used to run experiments comparing two completely different pages instead of just changing a few elements within a page. Read more
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Folders for templates and fragments - Availability date: May 20, 2025
Folders let you organize your objects more easily and effectively into a structured hierarchy. Previously available for a set of organizations (LA), folders are now available to all users (GA) to manage their content templates and fragments. Read more in the Content templates and Fragments sections.
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Click tracking in email templates - Availability date: May 20, 2025
Click tracking on
<area>elements within image maps in email content is now natively supported in Journey Optimizer. This is to ensure that image map areas receive the same tracking wrapping, tracking data, and appended parameters as standard hyperlinks. Learn more on message tracking -
Right rail in campaigns list - Availability date: May 20, 2025
In the campaign list, selecting a campaign now opens a pane displaying its details.