Audience lifecycle in streaming destinations

This page describes how audience name updates and mappings in Experience Platform are synchronized with streaming destination platforms. When you change an audience name or remove an audience mapping in Experience Platform, the behavior varies by destination platform.

Understanding these differences helps you manage audience lifecycle operations and keep your destination platforms aligned with the current state of your audiences.

Audience name propagation audience-name-propagation

When you activate an audience to a streaming destination, the audience name is sent to the destination during the initial activation. However, audience name update behavior varies by destination:

Destinations with audience name updates name-update-supported

The following streaming destinations support automatic audience name updates when you modify audience names in Experience Platform:

No name updates no-name-updates

For destinations not listed above, audience names remain static after the initial activation. If you need to update an audience name for these destinations, complete the following steps:

Destinations with audience removal support-removal

When you remove an audience mapping from a streaming destination, Experience Platform tries to remove the corresponding audience from the destination platform. However, not all destinations support this functionality.

The following streaming destinations support automatic audience removal when you unmap an audience from the destination:

Destinations without audience removal no-removal-support

For destinations not listed above, when you unmap an audience from the destination, Experience Platform removes only the mapping. The audience remains active in the destination platform until you manually delete it there.