Acxiom Audience Connection destination
Use the Acxiom Audience Connection destination to enhance audiences with Acxiom’s Real ID™ technology. Then activate those audiences across platforms such as Altice, Ampersand, Comcast, and more.
Follow these steps to create an Acxiom Audience Connection destination connector using the Adobe Experience Platform user interface. Use this connector to build and distribute audiences to selected destinations.
Use cases use-cases
The following use cases show how to use the Acxiom Audience Connection destination.
Send audiences from Experience Platform to your Acxiom account send-audiences
Use this destination connector to send audiences from Experience Platform to your Acxiom account for cross-channel acquisition.
For example, the Marketing Operations department at a global financial services brand is interested in cross-channel customer acquisition through multiple advertising platforms. They can use the Acxiom Audience Connection destination connector to send audiences from Experience Platform to Acxiom, enhance the audiences with Acxiom’s Real ID technology, and activate the audiences to multiple platforms, such as Altice, Ampersand, Comcast, and more.
Prerequisites prerequisites
Before configuring the Acxiom Audience Connection destination, complete the following prerequisites.
- Confirm terms of use: Read and sign Acxiom’s Terms of Use Agreement. You receive the link to the agreement once your executed sales order is complete. Until you sign the agreement, the Acxiom Audience Connection destination card does not appear in the Experience Platform destination catalog. After you accept and sign the agreement, Adobe completes your setup and the Acxiom Audience Connection destination card becomes visible.
- Know your Adobe organization ID: Your Adobe organization ID is needed to complete your Terms of Use Agreement. See Adobe’s Organizations in Experience Cloud topic for details on how to view your organization ID.
Supported audiences supported-audiences
This section describes which types of audiences you can export to this destination.
This category includes all audience origins outside of audiences generated through the Segmentation Service. Read about the various audience origins. Some examples include:
- custom upload audiences imported into Experience Platform from CSV files,
- look-alike audiences,
- federated audiences,
- audiences generated in other Experience Platform apps such as Adobe Journey Optimizer,
- and more.
Supported audiences by data type supported-audiences-data-type
The following table describes which audience data types you can export to this destination.
Export type and frequency export-type-frequency
The following table describes the destination export type and frequency.
Supported destinations supported-destinations
Activate audiences to the following platforms through the Acxiom Audience Connection destination.
Connect to the destination connect
Experience Platform handles authentication automatically for your Acxiom Audience Connection destination.
Destination-specific settings destination-settings
Some Acxiom Audience Connection destinations require additional information. The following sections provide detailed guidance on how to configure these options.
Amazon amazon
To configure details for the destination, complete the following fields.
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Publisher Account ID: Enter the publisher account ID associated with this destination.
Facebook facebook
To configure details for the destination, complete the following fields.
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Destination Account ID: Enter the destination account ID for this destination.
LG Ads lg-ads
To configure details for the destination, complete the following fields.
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Segment Category: The target category or vertical that your segment falls into. Example: financial services, automotive, or health.
Pinterest pinterest
To configure details for the destination, complete the following fields.
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Destination Account ID: Enter the destination account ID for this destination.
Vizio vizio
To configure details for the destination, complete the following fields.
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Advertiser Name: Enter the name of the advertiser for this destination.
Activate audiences to this destination activate
Read Activate audience data to batch profile export destinations for instructions on activating audiences to this destination.
- To activate data, you need the View Destinations, Activate Destinations, View Profiles, and View Segments access control permissions. Read the access control overview or contact your product administrator to obtain the required permissions.
- To export identities, you need the View Identity Graph access control permission.
Map attributes and identities map
To correctly receive audience data, map the source fields from Experience Platform to the correct Acxiom Audience Connection target fields.
The following target fields are prepopulated automatically in the order Acxiom requires. You must map a source field to every target field to complete the activation flow.
In the Source Field column, enter the name of each source attribute you want to map to the corresponding target field. Or select Select source field to browse available source fields.
After you map all the fields, select Next.
To use a non-standard schema, see the Query Service UI guide to map your field names to the Adobe standard schema.
Review your destination review
After you complete all the steps, review your destination connection status and audience details before activating it. The audiences you selected appear in a list. Each audience is a separate call to the Acxiom Audience Connection API.
If you are satisfied with the results, select Finish to activate your destination.
Troubleshooting troubleshooting
If your destination representative is unable to locate your audience, contact your Adobe representative for assistance.
Provide the following information to your Adobe representative:
- Audience name
- Destination name
- Audience activation date
- Exported file name
Next steps next-steps
You have successfully activated an audience to the selected destination platform. Next, contact your destination platform representative to begin setting up your campaign.
Data usage and governance data-usage-governance
All Adobe Experience Platform destinations are compliant with data usage policies when handling your data. For detailed information on how Adobe Experience Platform enforces data governance, read the Data Governance overview.