캠페인 액션 구성 action-campaign-action

최대 가용량 규칙 적용(전자 메일, DM, 푸시, 모바일)

비즈니스 규칙 드롭다운 목록에서 최대 가용량 규칙을 캠페인에 적용할 규칙 집합을 선택하십시오. 채널 규칙 세트를 활용하면 통신 유형별로 빈도 상한을 설정하여 유사한 메시지가 있는 고객을 오버로드할 수 있습니다. 규칙 세트 작업 방법 알아보기

전자 메일 채널 구성 재정의(전자 메일)

다른 구성을 만들지 않고 캠페인에 선택한 채널 구성과 다른 이메일 값이 필요한 경우 이 옵션을 사용합니다. 나머지 구성은 변경되지 않은 상태로 유지하면서 해당 작업에 필요한 필드만 재정의할 수 있습니다.

이메일 채널 구성을 재정의하는 방법 알아보기

참여 추적(전자 메일, 모바일).

작업 추적 섹션을 사용하여 받는 사람이 전자 메일 또는 모바일 게재에 어떻게 반응하는지를 추적하세요. 캠페인이 실행되면 캠페인 보고서에서 추적 결과에 액세스할 수 있습니다. 캠페인 보고서에 대해 자세히 알아보기

빠른 전송 모드를 사용(푸시)합니다.

빠른 전송 모드는 캠페인을 통해 대량으로 매우 빠른 푸시 메시지를 전송할 수 있는 Journey Optimizer 추가 기능입니다. 빠른 게재는 메시지 게재 지연이 비즈니스에 중요한 경우, 휴대폰에 긴급 푸시 알림을 전송하려는 경우(예: 뉴스 채널 앱을 설치한 사용자에게 속보 전달) 사용됩니다. 푸시 알림에 대해 빠른 전송 모드를 사용하는 방법을 알아봅니다. ​ 이 페이지.

빠른 전송 모드를 사용할 때의 성능에 대한 자세한 내용은 Adobe Journey Optimizer 제품 설명을 참조하십시오.

우선 순위 점수 할당(웹, 인앱, 코드 기반)

캠페인에 우선 순위 점수를 할당하면 빈도 상한과 같은 부과된 제한 사항이 있을 때 인바운드 캠페인의 우선 순위를 지정할 수 있습니다. 숫자 값(0~100)을 입력하십시오. 숫자가 높을수록 우선순위가 높다는 점에 유의하십시오. 여정 및 캠페인에 우선 순위 점수를 할당하는 방법 알아보기

추가 게재 규칙 설정(콘텐츠 카드)

콘텐츠 카드 캠페인의 경우 추가 게재 규칙을 활성화하여 메시지를 트리거하는 이벤트 및 기준을 선택할 수 있습니다. 콘텐츠 카드를 만드는 방법을 알아봅니다

트리거 정의(인앱)

인앱 메시지의 경우 트리거 편집 단추를 사용하여 메시지를 트리거하는 이벤트 및 기준을 선택할 수 있습니다. 인앱 메시지를 만드는 방법을 알아봅니다

AI Knowledge Reference

This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.

For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

• TL;DR: This page explains how to configure the action of a campaign in the Actions tab: select a channel and a channel configuration, set optimization and multilingual content, add several inbound actions, and apply channel-specific settings.

Intents:

• Select a channel and a channel configuration for a campaign message
• Add up to 10 inbound actions in a single campaign
• Use channel optimization when selecting multiple outbound channels
• Run content experiments or use targeting rules from the Optimization section
• Add multilingual content, capping rules, engagement tracking, priority scores, or other channel-specific settings

Glossary:

• Channel configuration: Defined by a System Administrator; contains the technical parameters for sending the message, such as header parameters, subdomain, mobile apps. (product-specific)
• Inbound channels: Code-based experience, In-app message, Content Card, Web action.
• Outbound channels: Email, Push, Mobile (Mobile message).
• Channel optimization: Automatically selects the best channel for each customer at send time when multiple outbound channels (Email, Push, Mobile) are selected. (product-specific)
• Rapid delivery mode: A Journey Optimizer add-on that allows very fast push message sending in large volumes through campaigns. (product-specific)
• Priority score: A numeric value assigned to a campaign to prioritize an inbound campaign when there is an imposed constraint such as a frequency cap. (product-specific)

Guardrails:

• A single campaign can have up to 10 actions when inbound channels are selected (hard limit); this applies to inbound actions only.
• Adding several actions to one campaign is only available for inbound channels. For outbound channels (Email, Push, Mobile message), use channel optimization.
• Priority score: enter a numeric value from 0-100; the higher the number, the higher the priority. It applies to Web, In-app, and Code-based.
• Capping rules (Business rules drop-down list) apply to Email, Direct mail, Push, Mobile.
• Action tracking applies to Email and Mobile.
• Additional delivery rules apply to Content cards; Edit triggers applies to In-app.
• Once the campaign is live, all actions are activated simultaneously.

Applicability:

• Available channels vary based on the licensing model and add-ons.

Terminology:

• Canonical name: Campaign action
• Do not confuse: “inbound channels” (Code-based experience, In-app message, Content Card, Web action) ≠ “outbound channels” (Email, Push, Mobile)
• Do not confuse: “channel configuration” (technical parameters defined by a System Administrator) ≠ “channel” (the communication channel selected with Add action)

FAQ:

• Q: How many actions can I add to one campaign? — Up to 10 inbound actions. This is only available for inbound channels (Code-based experience, In-app message, Content Card, Web action).
• Q: Can I add several Email actions to the same campaign? — Adding several actions is only available for inbound channels. For outbound channels (Email, Push, Mobile message), use channel optimization.
• Q: What is a priority score and which range can I enter? — A numeric value from 0-100 that prioritizes an inbound campaign when there is an imposed constraint such as a frequency cap. The higher the number, the higher the priority.
• Q: Who defines the channel configuration? — A System Administrator.
• Q: When are the actions of a multi-action campaign activated? — All actions are activated simultaneously once the campaign is live.

Examples:

• Send a code-based experience to multiple endpoints with slightly different contents: create multiple code-based actions within the same campaign, each with a different endpoint configuration.
• Rapid delivery mode: send an urgent push alert, for example breaking news to users who have installed a news channel app, when delay in message delivery is business-critical.

Related pages:

• Channel configurations: Learn how to set up channel configurations (configuration/channel-surfaces.md)
• Channel optimization for outbound channels: Channel optimization (building-journeys/channel-optimization.md)
• Optimization options: Get started with content optimization (content-management/gs-message-optimization.md)
• Multilingual content: Get started with Multilingual content (content-management/multilingual-gs.md)
• Capping rules: Learn how to work with rule sets (conflict-prioritization/rule-sets.md)
• Priority scores: Learn how to assign priority scores to journeys & campaigns (conflict-prioritization/priority-scores.md)
• Rapid delivery mode for Push: Configure a push notification, Rapid delivery mode section (push/create-push.md#rapid-delivery)
• Campaign reports: Learn more about campaign reports (reports/campaign-global-report-cja.md)
• Content cards delivery rules: Learn how to create content cards (content-card/create-content-card.md)
• In-app triggers: Learn how to create an In-app message (in-app/create-in-app.md)
• Next step, content: Edit the Action campaign content (campaigns/campaign-content.md)