Configurare l’azione della campagna action-campaign-action

Applica regole limite (e-mail, direct mailing, push, mobile)

Nell’elenco a discesa Regole aziendali, seleziona un set di regole per applicare le regole di limitazione alla campagna. L’utilizzo dei set di regole di canale consente di impostare i limiti di frequenza per tipo di comunicazione per evitare di sovraccaricare i clienti con messaggi simili. Scopri come utilizzare i set di regole

Ignora configurazione canale e-mail (e-mail)

Utilizza questa opzione quando una campagna richiede valori e-mail diversi dalla configurazione del canale selezionata, senza creare un’altra configurazione. Puoi sovrascrivere solo i campi necessari per tale azione mantenendo invariata la configurazione restante.

Scopri come ignorare la configurazione del canale e-mail

Rileva coinvolgimento (e-mail, dispositivi mobili).

Utilizza la sezione Tracciamento delle azioni per tenere traccia di come i destinatari reagiscono alle consegne e-mail o mobili. I risultati del tracciamento sono accessibili dal rapporto della campagna una volta che è stata eseguita. Ulteriori informazioni sui rapporti della campagna.

Attiva modalità Consegna rapida (Push).

La modalità Consegna rapida è un componente aggiuntivo Journey Optimizer che consente l’invio molto rapido di messaggi push in volumi elevati tramite campagne. La consegna rapida viene utilizzata quando il ritardo nella consegna dei messaggi è business-critical, quando desideri inviare un avviso push urgente sui telefoni cellulari, ad esempio una notizia straordinaria agli utenti che hanno installato la tua app per il canale notizie. Scopri come abilitare la modalità Consegna rapida per le notifiche push ​ in questa pagina.

Per ulteriori informazioni sulle prestazioni durante l’utilizzo della modalità Consegna rapida, consulta la descrizione del prodotto Adobe Journey Optimizer.

Assegna punteggi di priorità (Web, In-app, basati su codice)

L’assegnazione di un punteggio di priorità alla campagna ti consente di assegnare la priorità a una campagna in entrata in presenza di un vincolo imposto, ad esempio un limite di frequenza. Immetti un valore numerico (da 0 a 100). Tieni presente che più alto è il numero, maggiore è la priorità. Scopri come assegnare punteggi di priorità a percorsi e campagne

Imposta regole di consegna aggiuntive (schede contenuto)

Per le campagne basate su schede di contenuto, puoi abilitare regole di consegna aggiuntive per scegliere gli eventi e i criteri di attivazione del messaggio. Scopri come creare le schede dei contenuti

Definisci trigger (in-app)

Per i messaggi in-app, puoi utilizzare il pulsante Modifica trigger per scegliere gli eventi e i criteri che attivano il messaggio. Scopri come creare un messaggio in-app

AI Knowledge Reference

This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.

For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

• TL;DR: This page explains how to configure the action of a campaign in the Actions tab: select a channel and a channel configuration, set optimization and multilingual content, add several inbound actions, and apply channel-specific settings.

Intents:

• Select a channel and a channel configuration for a campaign message
• Add up to 10 inbound actions in a single campaign
• Use channel optimization when selecting multiple outbound channels
• Run content experiments or use targeting rules from the Optimization section
• Add multilingual content, capping rules, engagement tracking, priority scores, or other channel-specific settings

Glossary:

• Channel configuration: Defined by a System Administrator; contains the technical parameters for sending the message, such as header parameters, subdomain, mobile apps. (product-specific)
• Inbound channels: Code-based experience, In-app message, Content Card, Web action.
• Outbound channels: Email, Push, Mobile (Mobile message).
• Channel optimization: Automatically selects the best channel for each customer at send time when multiple outbound channels (Email, Push, Mobile) are selected. (product-specific)
• Rapid delivery mode: A Journey Optimizer add-on that allows very fast push message sending in large volumes through campaigns. (product-specific)
• Priority score: A numeric value assigned to a campaign to prioritize an inbound campaign when there is an imposed constraint such as a frequency cap. (product-specific)

Guardrails:

• A single campaign can have up to 10 actions when inbound channels are selected (hard limit); this applies to inbound actions only.
• Adding several actions to one campaign is only available for inbound channels. For outbound channels (Email, Push, Mobile message), use channel optimization.
• Priority score: enter a numeric value from 0-100; the higher the number, the higher the priority. It applies to Web, In-app, and Code-based.
• Capping rules (Business rules drop-down list) apply to Email, Direct mail, Push, Mobile.
• Action tracking applies to Email and Mobile.
• Additional delivery rules apply to Content cards; Edit triggers applies to In-app.
• Once the campaign is live, all actions are activated simultaneously.

Applicability:

• Available channels vary based on the licensing model and add-ons.

Terminology:

• Canonical name: Campaign action
• Do not confuse: “inbound channels” (Code-based experience, In-app message, Content Card, Web action) ≠ “outbound channels” (Email, Push, Mobile)
• Do not confuse: “channel configuration” (technical parameters defined by a System Administrator) ≠ “channel” (the communication channel selected with Add action)

FAQ:

• Q: How many actions can I add to one campaign? — Up to 10 inbound actions. This is only available for inbound channels (Code-based experience, In-app message, Content Card, Web action).
• Q: Can I add several Email actions to the same campaign? — Adding several actions is only available for inbound channels. For outbound channels (Email, Push, Mobile message), use channel optimization.
• Q: What is a priority score and which range can I enter? — A numeric value from 0-100 that prioritizes an inbound campaign when there is an imposed constraint such as a frequency cap. The higher the number, the higher the priority.
• Q: Who defines the channel configuration? — A System Administrator.
• Q: When are the actions of a multi-action campaign activated? — All actions are activated simultaneously once the campaign is live.

Examples:

• Send a code-based experience to multiple endpoints with slightly different contents: create multiple code-based actions within the same campaign, each with a different endpoint configuration.
• Rapid delivery mode: send an urgent push alert, for example breaking news to users who have installed a news channel app, when delay in message delivery is business-critical.

Related pages:

• Channel configurations: Learn how to set up channel configurations (configuration/channel-surfaces.md)
• Channel optimization for outbound channels: Channel optimization (building-journeys/channel-optimization.md)
• Optimization options: Get started with content optimization (content-management/gs-message-optimization.md)
• Multilingual content: Get started with Multilingual content (content-management/multilingual-gs.md)
• Capping rules: Learn how to work with rule sets (conflict-prioritization/rule-sets.md)
• Priority scores: Learn how to assign priority scores to journeys & campaigns (conflict-prioritization/priority-scores.md)
• Rapid delivery mode for Push: Configure a push notification, Rapid delivery mode section (push/create-push.md#rapid-delivery)
• Campaign reports: Learn more about campaign reports (reports/campaign-global-report-cja.md)
• Content cards delivery rules: Learn how to create content cards (content-card/create-content-card.md)
• In-app triggers: Learn how to create an In-app message (in-app/create-in-app.md)
• Next step, content: Edit the Action campaign content (campaigns/campaign-content.md)

Personas:

• marketer: Can select an inbound action, such as Code-based experience, In-app message, Content Card, or Web. Can use the Add action button to add up to 10 inbound actions in one campaign. The page states that once the campaign is live, all actions are activated simultaneously. Where: “Add multiple inbound actions”.

Onboarding:

• Level: Beginner
• First minimal step: Select an inbound action, such as Code-based experience, In-app message, Content Card, or Web, from the Actions section.
• Success check: Once the campaign is live, all actions are activated simultaneously.
• Previous: A channel configuration must be defined by a System Administrator before it can be selected: Set up channel configurations (configuration/channel-surfaces.md); For details on supported channels before choosing one for the action: Get started with communication channels in Adobe Journey Optimizer (channels/gs-channels.md)
• Next: The campaign action is ready: Edit the Action campaign content (campaigns/campaign-content.md)