Release Notes 2022 release-notes-2022

You can now create dynamic content to adapt the content of your messages based on conditional rules.

Conditional rules are created using a visual rule builder within the Expression Editor, where you can store them for further reuse across your journeys and campaigns.

For more information, refer to the detailed documentation.

In addition to existing scheduled campaigns, you can now create API-triggered campaigns in Journey Optimizer and invoke them from an external system using APIs.

This allows you to cover various operational and transactional messaging needs like password resets, OTP token, among others.

For more information, refer to the detailed documentation.

Through attribute-based access control, administrators can control access to specific objects based on certain attributes. These attributes can be metadata added to an object, such as labels. Starting this release, administrators can also define user roles that have access to only specific fields and/or objects, and data that correspond to those fields and/or objects.

The use of Attribute-based access control is currently restricted to selected customers, and will be deployed to all environments in a future release.

For more information, refer to the detailed documentation.

With its Data Usage Labelling and Enforcement (DULE) governance framework, Journey Optimizer can now leverage Adobe Experience Platform governance policies to prevent sensitive fields from being exported to third-party systems through custom actions. If the system identifies a restricted field in the custom action parameters, an error is displayed preventing you from publishing the journey.

The use of Data Usage Labelling and Enforcement (DULE) is currently restricted to selected customers, and will be deployed to all environments in a future release.

For more information, refer to the detailed documentation.

Adobe Experience Platform allows you to easily adopt and enforce marketing policies to respect the consent preferences of your customers. Consent policies are defined in Adobe Experience Platform. In Journey Optimizer, you can apply these consent policies to your custom actions. For example you can define consent policies to exclude customers who have not consented to receive email, push or SMS communication.

Automated Consent Enforcement is currently only available for organizations that have purchased the Healthcare Shield add-on offering.

For more information, refer to the detailed documentation.

Journey Optimizer supports defining user roles and access policies to manage permissions for features and objects. Through Adobe Experience Cloud Permissions, you can create and manage roles, as well as assign the desired resource permissions for these roles. Permissions also allow you to manage the labels, sandboxes, and users associated with a specific role.

The use of Permissions is currently restricted to selected customers, and will be deployed to all environments in a future release.

For more information, refer to the detailed documentation.

As a Journey Optimizer user, you can now access system alerts through the user interface to get notified when journeys don't work as expected. You can view the available alerts and subscribe to them. The first alert available with this release will warn you if a Read Audience activity has not processed any profile during the defined time frame. More will come now that this workflow is unlocked.

Use Journey Optimizer campaigns to deliver one-time content to a specific audience using various channels. When using journeys, actions are designed to be executed in sequence. With campaigns, actions are performed simultaneously, either immediately, or based on a specified schedule.

Learn how to create a campaign in the detailed documentation and feature video.

You can now create, personalize, and send SMS in Journey Optimizer, through an integration with Sinch or Twilio.

Learn how to create and send a SMS in this detailed documentation.

Journey Optimizer provides a new flow for message authoring in Journeys. In-line messaging will save users significant time and streamline the workflow process to create and deliver an email, a push notification or an SMS in Journey Optimizer. By removing Messages as a separate step and instead making them editable in-line as part of an action on the Journey Canvas, users will need to click fewer buttons and navigate fewer screens to design and edit their content.

You can now identify schema fields with labels that define organizational or data usage scopes. Administrators can use the Permissions interface to define access policies covering XDM schema fields and better manage the access given to users or groups of users (internal, external, or third-party users), and manage access to specific types of data (i.e. Sensitive Personal Data/SPD).

The use of Attribute-based access control is currently restricted to selected users, and will be deployed to all environments in a future release.

For more information, refer to the detailed documentation.

You can now run batch decisioning jobs from the user interface, so that I do not need a developer to run batch api jobs and I can reduce the time needed for marketing. This new interface allows you to create jobs and manage current/past jobs.

For more information, refer to the detailed documentation.

You can now use personalized optimization model systems in decision management. This new type of model allows you to optimize and personalize offers based on audiences and offer performance.

The use of personalized optimization AI models is currently restricted to selected users, and will be deployed to all environments in a future release.

For more information, refer to the detailed documentation.

You can now create, personalize, and send SMS in Journey Optimizer, through an integration with Sinch or Twilio.

The SMS channel is currently only available for a set of organizations (Limited Availability). For more information, contact your Adobe representative.

Learn how to create and send a SMS in this detailed documentation.

The Adobe Stock and Adobe Journey Optimizer Email Designer integration plugin provides customers an easy way to navigate, license and save imagery for use in message authoring.
The new Find similar Stock photos option also allows you to locate Stock photos that will match the content, color, and composition of your images.

For more information, refer to the detailed documentation.

You can now use the Email BCC (blind carbon copy) capability to store emails sent by Adobe Journey Optimizer. Enable this option in your email presets so that every email sent is blind-copied to your BCC address.

For more information, refer to the detailed documentation.

You can now re-create the experiences from a Journey Optimizer sandbox to another, for example from a non-production sandbox to a production sandbox. This new capability copies an entire Journey, including any objects the Journey depends on to run correctly, from one environment to another. In addition to Journeys, you can also copy other components, such as Offers, Messages, Schemas, Datasets, Data Sources, Events, and Actions.

For more information, refer to the detailed documentation.

You can now set cross-channel business rules that will automatically exclude over-solicited profiles from messages and actions.

For more information, refer to the detailed documentation.

You can now use trained model systems in Decision Management. This new capability ranks offers to display for a given profile.

For more information, refer to the detailed documentation.

You can now monitor actions performed by users on Adobe Journey Optimizer resources.

For more information, refer to the detailed documentation.

You can now create and design landing pages in Journey Optimizer, and direct your users to online forms where they can opt-in or opt-out from receiving your communications, or subscribe to a specific service such as a newsletter.

For more information, refer to the detailed documentation and related sample use case.

Journey Optimizer now provides a library where you can access predefined personalization expressions. These expressions are configured by Admin users.

For more information, refer to the detailed documentation.

In Journey Optimizer message content, you can now add UTM parameters to your links: they can provide additional data about that link, and help you identify where and why a person clicked on your link.

For more information, refer to the detailed documentation.

When configuring a Condition activity in a journey, you can now define a profile cap. This new condition type allows you to set a maximum number of profiles for a journey path. When this limit is reached, the entering profiles take an alternate path. This allows you to ramp up the volume of your deliveries (IP ramp up). For example, you may want to ramp up your deliveries on a domain by splitting the execution: send 1000 messages on day 1, 2000 on day 2, etc.

For more information, refer to the detailed documentation.

The Incremental read option has been added to recurring Read audience activities. This option allows you to only target the individuals who entered the audience since the last execution of the journey. The first execution always targets all audience members.

For more information, refer to the detailed documentation.