Documentation Experience Cloud interface and administration

Experience Cloud integrations overview

Last update: April 29, 2024

Topics:
Admin Console

CREATED FOR:

Experienced
Admin

This page describes several ways to begin integrating Experience Cloud applications. For more information, browse our library of integration video tutorials on Experience League.

Enable your Experience Cloud applications for Platform services

Describes how to:

Provision your company in Experience Cloud.
Enable you to become an administrator.
Implement the Experience Cloud ID Service.
Modernize your Analytics and Target implementations via Platform Data Collection.
Start using Experience Cloud services like Customer Attributes and Audience Library.

Solutions or services:

Experience Cloud ID Service

The ID service provides a universal, persistent ID that identifies your visitors across all the applications in Experience Cloud. It can replace ID generation code for services such as Analytics, Audience Manager, Adobe Target, video heartbeat, and other Experience Cloud applications and products.

See Experience Cloud ID Service

Applicable applications or services

Audiences

Help: Audiences

Create and manage Audiences in Experience Cloud Audience Library. Audiences can be created or derived from various sources, such as:

New ones created in the Experience Cloud.
From Analytics segments published to the Experience Cloud.
From Audience Manager.

Applicable solutions or services

Activities in Adobe Target
Segmentation in Audience Manager
Advertising Cloud (login required)

Customer Attributes

Help: Customer Attributes

If you capture enterprise customer data in a customer relationship management (CRM) database, you can upload the data into a Customer Attribute data source in Experience Cloud. Once uploaded, use the data in Adobe Analytics and Adobe Target.

Applicable solutions or services

Adobe Analytics: Customer Attributes Report
Adobe Target: Configure Adobe Target’s subscription to Customer Attributes

Experience Cloud Assets

Help: Share Experience Cloud Folders with Creative Cloud

Share folders and assets between Experience Cloud and Creative Cloud. Collaborate, annotate shared assets, and use them in Experience Cloud applications like Adobe Target.

Applicable applications or services

Adobe Experience Cloud
Adobe Creative Cloud
Adobe Target

Analytics - AEM Assets reporting in Analytics

Help: AEM Assets reporting in Analytics

Enables Analytics to collect impressions and clicks on Assets served up from AEM Asset Insights.

Applicable applications or services

Analytics
Experience Manager

Audience Manager integrations

Audience Manager

Work with data from Experience Cloud applications or other external systems in Audience Manager.

Applicable applications or services

Adobe Target

Help: Integrating Adobe Target with Experience Cloud

Integrate Adobe Target with Adobe Analytics and other Experience Cloud applications to enable the use of the same data, Audiences, attributes, and metrics in both applications.

Applicable applications or services

Customer Attributes: Configure Adobe Target’s subscription to Customer Attributes
Experience Cloud Audiences: Experience Cloud Audience Library
Analytics: Adobe Analytics as the Reporting Source for Adobe Target
Audience Manager: Adobe Target Data Integration with Adobe Audience Manager
Campaign: Integrating Adobe Target with Campaign

Experience Manager integrations

Video tutorials: Experience Manager integrations
Product documentation: Experience Manager documentation

Experience Manager - Assets

Help: Configuring AEM Assets integration with Experience Cloud and Creative Cloud

Synchronize your assets within Adobe Experience Manager (AEM) Assets with Adobe Creative Cloud, and vice versa. You can also synchronize your assets with Experience Cloud and vice versa. You can set up this synchronization through Experience Cloud.

Applicable applications or services

AEM
Creative Cloud
Experience Cloud

Adobe Advertising

Help (login required): Integration with Adobe Experience Cloud Solutions and Services
Adobe Advertising documentation on Experience League

Applicable applications or services

Analytics: can send site engagement and conversion data daily to Adobe Advertising, where the data is available for ad optimization and reporting. Also, Advertising can send search engine and social network traffic data daily to Analytics, where the data is available for reports in the Reports & Analytics, Report Builder, and Ad Hoc Analysis capabilities.

Tags: You can use Experience Platform tags to create Advertising pixel-based conversion tracking tags, and third-party tracking tags, for your search, social, and display ad landing pages. (You can also can create Advertising tags directly within Advertising.)

Experience Cloud Audiences: (Advertisers with display management) You can use any of your Adobe Experience Cloud Audiences as targets for your display ads. You can automatically use audiences that you’ve created in Experience Cloud and audiences from Analytics that you’ve published to Experience Cloud. You can also use Audiences from Audience Manager when the Adobe Advertising account is configured to allow it.

Contact your account manager for more information about access to Adobe Experience Cloud and Profiles and Audiences, and about the initial setup between Adobe Advertising and Adobe Experience Cloud Audiences. Note: If you also use Adobe Target, any of the audiences you’ve published to Adobe Experience Cloud are also available for activities in Adobe Target.

Experience Cloud Assets: (Advertisers with display management) You can use any of your Adobe Experience Cloud assets as the creatives for your display ads, using the New Display Beta view. You must be logged in to Adobe Advertising through Adobe Experience Cloud to access your Adobe Experience Cloud assets. Contact your account manager for information about access to Adobe Experience Cloud.

Experience Cloud Notifications: From the notifications link at the top of each page, you can view all alerts generated from your search beta alerts templates. You can also get Experience Cloud system updates, posts, mentions, and assets shared. You must be logged in to Adobe Advertising through Adobe Experience Cloud to access your notifications. Contact your account manager for information about access to Adobe Experience Cloud.

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