Customer segments in price rules

Adobe Commerce feature {width="20"} Exclusive feature only in Adobe Commerce (Learn more)

A customer segment can be used for targeted promotions by associating it with a cart price rule.

Cart price rule - targeted customer segment

To associate a segment with a cart price rule:

  1. On the Admin sidebar, go to Marketing > Promotions > Cart Price Rules.

  2. Open a new or existing rule:

    • To use a new rule, click Add New Rule in the upper-right corner.
    • To use an existing rule, click the rule in the list to open it in edit mode.
  3. Scroll down and expand the Conditions section.

  4. Add the condition.

    • Click the Add ( List icon ) icon, which displays the list of conditions. Then, choose Customer Segment.

    Cart price rule - add customer segment condition {width="600" modal="regular"}

    By default, the condition is set to find a matching condition. If needed, click the matches link and change the operator to one of the following:

    • does not match
    • is one of
    • is not one of

    Condition operator {width="600" modal="regular"}

  5. To target a specific segment, click the More link to display additional options. Then, click the Chooser ( List icon ) icon to display the list of customer segments.

  6. In the list, select the checkbox of each segment that you want to target with the condition.

    Cart price rule - condition chooser list {width="600" modal="regular"}

  7. Click Select to place the selected customer segments into the condition.

  8. Complete the rest of the price rule as needed.

  9. When complete, click Save.