Adobe Commerce Customer Management Guide
This guide is intended for customer service staff working in Adobe Commerce and Magento Open Source. It provides detailed information about customer management features in the Commerce Admin and the customer account experience in the storefront. It assumes a basic understanding of the core Commerce configuration and functionality.
Subject
Description
Overview of using the customer management features in the Commerce Admin.
Customer management tools
Learn how to use the Customers grid and Now Online feature in the Commerce Admin that you can use to manage your store customers.
Customer accounts
Learn how to provide an optimal experience for registered customers on the storefront, from logins to password rests, and provide shopper assistance.
Learn about the features available to personalize the shopping experience for every customer touchpoint based on immediate context and previously observed behavior.
Learn about the Audience Activation extension that lets you activate Real-Time CDP audiences in Adobe Commerce to inform unique offers in the cart, dynamic blocks, and related products.
Learn how to use customer groups to determine which discounts are available to customers assigned to a group and the tax class that is associated with the group.
Define customer segments thatbyou can use to dynamically display content and promotions to specific customers, based on various properties.
TIP
B2B for Adobe Commerce enables you to maintain company accounts that are tied to individual storefront customer accounts. For more information about the company accounts feature, see the B2B for Adobe Commerce User Guide.
Additional documentation
Documentation resource
Description
Merchant-focused documentation for Adobe Commerce
Documentation to support a collection of services that help merchants integrate key components of their business with their store.
Step-by-step procedures for deploying Adobe Commerce on a managed, automated hosting Cloud platform.
Systems documentation about the concepts, processes, tools, and best practices to develop, deploy, and maintain Adobe Commerce projects.
Developer-focused documentation used to customize Adobe Commerce and integrate with third-party systems
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