Customers segments allow you to dynamically display content and promotions to specific customers, based on various properties. Some examples are customer address, order history, and shopping cart contents. You can optimize marketing initiatives based on targeted segments with shopping cart price rules. You can also generate reports and export the list of targeted customers. Because customer segment information is constantly refreshed, customers can become associated and disassociated from a segment as they shop in your store.
To better understand the difference between customer groups and customer segments, note where they are used:
Customers segment attributes
Customers segment attributes are defined in a manner similar to shopping cart and catalog price rules. For an attribute to be used in a customer segment condition, the Use in Customer Segment property must be set to Yes
. Customer segment conditions can incorporate the following types of attributes:
See Create and delete customer segments for more information about defining customer segments.