Adobe Experience Platform release notes
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Audience: A set of people, accounts, households, or other entities that share common characteristics and behaviors.
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Segment definition: In Adobe Experience Platform, the rules used to describe key characteristics or behavior of a target audience. This term was formerly known just as “segment”.
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Segment: The act of separating Profiles into audiences. The term “segment” is now exclusively used as a verb.
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Segmentation: The act of identifying and articulating the characteristics of the profiles that will be grouped together to produce a set of results, such as an audience.
Release date: May 24, 2023
Updates to existing features in Adobe Experience Platform:
Dashboards dashboards
Adobe Experience Platform provides multiple dashboards through which you can view important insights about your organization’s data, as captured during daily snapshots.
The License Usage dashboard and individual license data for customers has been updated to resolve previous discrepancies between the license entitlements recorded in the Sales Orders and those originally reported in the Experience Platform License Usage dashboard. The updates of individual license data will happen in phases between June 2023 and June 11, 2023. Your actual usage values remain accurate.
Experience Platform provides multiple capabilities to manage the usage volume:
- Review and apply best practices to manage data and license usage.
- Apply filtering rules and conditions to selectively include or exclude data from ingestion to the Real-Time Customer Profile for Analytics data before it is ingested into Profile.
- Contact Adobe support to apply expiration times for Pseudonymous Profiles.
- Contact Adobe support to enable Experience Event expirations on desired datasets.
- Contact your Adobe representative to discuss options to increase your license entitlements.
For more information on dashboards, including how to grant access permissions and create custom widgets, begin by reading the dashboards overview.
Data collection data-collection
Adobe Experience Platform provides a suite of technologies that allow you to collect client-side customer experience data and send it to the Adobe Experience Platform Edge Network where it can be enriched, transformed, and distributed to Adobe or non-Adobe destinations.
New or updated features
To learn more about data collections, read the data collections overview.
Data Governance data-governance
Adobe Experience Platform Data Governance is a series of strategies and technologies used to manage customer data and ensure compliance with regulations, restrictions, and policies applicable to data usage. It plays a key role within Experience Platform at various levels, including cataloging, data lineage, data usage labeling, data access policies, and access control on data for marketing actions.
New features
To learn more about data governance, read the data governance overview.
Data Ingestion data-ingestion
Adobe Experience Platform provides a rich set of features to ingest any type and any latency of data. You can ingest using Batch or Streaming APIs, using Adobe-built sources, data integration partners or the Adobe Experience Platform UI.
Updated features
To learn more about data ingestion, read the data ingestion overview.
Destinations (updated May 31st) destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New destinations
New or updated functionality
Additionally, you can now include the merge policy ID and merge policy name in the exported file names, by using the dedicated template macros.
See the batch configuration documentation for more details on how to use the
segmentGroupingEnabled parameter and the new file name template macros.Get more information in the Destination details section of the pages linked above.
Fixes and enhancements
For more general information on destinations, refer to the destinations overview.
Experience Data Model (XDM) xdm
XDM is an open-source specification that provides common structures and definitions (schemas) for data that is brought into Adobe Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation to deliver insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.
Updated XDM components
partnerProspect option for metadata tags was added to the XDM Individual Prospect Profile class.For more information on XDM in Platform, read the XDM System overview.
Identity Service identity-service
Adobe Experience Platform Identity Service provides you with a comprehensive view of your customers and their behavior by bridging identities across devices and systems, allowing you to deliver impactful, personal digital experiences in real time.
Update features
To learn more about Identity Service, read the Identity Service overview
Query Service query-service
Query Service allows you to use standard SQL to query data in Adobe Experience Platform data lake. You can join any datasets from data lake and capture the query results as a new dataset for use in reporting, Data Science Workspace, or for ingestion into Real-Time Customer Profile.
Updated features
ANALYZE TABLE command has been extended with the COMPUTE STATISTICS SQL command. You can now compute statistics for a subset of an ADLS dataset or for certain columns within that dataset. For more information, read the dataset statistics computation guide.To learn more about Query Services, read the Query Service overview.
Sources sources
Adobe Experience Platform can ingest data from external sources and allows you to structure, label, and enhance that data using Platform services. You can ingest data from a variety of sources ,such as Adobe applications, cloud-based storage, third-party software, and your CRM system.
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
Updated features
mode=draft state to save your base, source, and target connections as drafts. All draft entities can be revisited for completion at a later time. Read the guide on setting your Flow Service entities to a draft state for more information.type=PAGE in Self-Serve Sources (Batch SDK)You can now use initialPageIndex and endPageIndex when integrating a source with type=PAGE through Batch SDK.
initialPageIndex: This parameter allows you to define the page number from which the pagination starts.endPageIndex: This parameter allows you to establish an end condition and stop pagination.
For more information about these new parameters, read the Self-Serve Sources Batch SDK documentation.
To learn more about sources, read the sources overview.