Advertising destinations overview

Connect Adobe Experience Platform to a 3rd-party advertising platform (e.g. DSP, ad network, SSP) and share pseudonymous audiences to these platforms.

When connecting to an advertising destination, your audiences are sent as IDs to the destination platform, where they are mapped to an ID known by the destination platform.

Currently, Platform supports the advertising destinations listed below. For information on how to connect to these destinations, see the individual links:

Connections

To understand the difference between connections and extensions, see Connections in the Destination Types and Categories page.

Extensions

To understand the difference between connections and extensions, see Extensions in the Destination Types and Categories page.

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