Email templates

Email templates define the layout, content, and formatting of automated messages sent from your store. They are called transactional emails because each one is associated with a specific type of transaction, or event.

Commerce includes a set of responsive email templates that are triggered by various events that take place during the operation of your store. Each template is optimized for any screen size, and can be viewed from the desktop, as well as on tablets and mobile devices. There are various prepared email templates related to customer activities, sales, product alerts, admin actions, and system messages that you can customize to reflect your brand.

Commerce emails can be rendered by HTML and plain text email clients. There might be some variation between clients in the way email are rendered.

Prepare your email logo

Logos can be saved as any of the following file types. Logos with transparent backgrounds can be saved as either .GIF or .PNG files.

There are dimensions specified in the header template. However, to ensure that your logo renders well on high-resolution devices, the uploaded image should be three times this size. Typically, original logo artwork is created as a vector image, so it can be scaled up without losing resolution. The image can then be saved in one of the supported bitmap image formats.

To take advantage of the limited vertical space in the header, make sure to crop the image to eliminate any wasted space at the top or bottom. When editing the image, be careful to preserve the aspect ratio of the logo, so the height and width resize proportionally.

As a rule, you can make an image smaller than the original, but not larger without losing resolution. Taking a small image and scaling it up in a photo editor lowers the resolution of the image. For example, if the display dimensions of the logo are 168 pixels wide by 48 pixels high in the header template, the uploaded image should be 504 pixels wide by 144 pixels high.