Campaign v7 documentation
Latest updates
Release Notes
- Get started with upgrades
- Latest release
- Previous releases
  - Gold Standard
  - 2021
  - 2022
- Deprecated features
- Compatibility matrix
Get started
- Start with Adobe Campaign
- Privacy
- Profile management
- Import and export data
- Filter data
- Create queries
- Permissions
- Data packages and enumerations
  - Data packages
  - Enumerations
- Connectors
Create and send messages
- Get started with messages
- Key steps when creating a delivery
- Send emails
- Send SMS
- Send LINE messages
- Send push notifications
- Send direct mail
- Use delivery templates
- Personalize deliveries
- Use seed addresses
- A/B testing
- Services and subscriptions
- Monitor deliveries
- Track messages
- Deliverability management
- Content management module
Orchestrate marketing campaigns
- About marketing campaigns
  - Design marketing campaigns
  - Access marketing campaigns
- Orchestrate campaigns
- Campaign optimization
Marketing Resource Management
- About marketing resource management
- Create and manage tasks
- Control costs
- Manage marketing resources
- Discussion forums
Distributed marketing
- About distributed marketing
- Create a local campaign
- Create a collaborative campaign
- Publish the campaign package
- Access campaigns
- Track a campaign
- Use cases
Response manager
- Get started with response manager
- Configuration
- Hypothesis templates
- Create hypotheses
- Hypothesis tracking
Design and share reports
- Get started with reporting
  - Reporting tools
  - Best practices for reporting
- Access built-in reports
  - About built-in reports
  - List of reports
- Reports on deliveries
- Analyze populations
- Create new reports
- Design reports with cubes
Design web content
- Web applications
- Edit HTML content
- Web forms
Create online surveys
- Get started with surveys
- Key steps to create a survey
- Design a survey
- Manage answers
- Publish, track and use collected data
- Configure surveys
- Use case: create a referral form
- Use case: display report on answers to an online survey
Integrate with Adobe Experience Cloud
- About Campaign integrations
- Audience sharing
- Asset sharing
- Adobe Experience Manager
- Adobe Target
- Adobe Experience Cloud Triggers
- Adobe Experience Platform Sources and Destinations
Automate with workflows
- Get started with workflows
- Execute a workflow
- Targeting activities
- Flow control activities
- Action activities
- Event activities
- Use cases
- Monitor workflows
- Advanced management
Manage Offers
- Get started with Interaction
- General operation
  - Implementation steps
  - Fundamental principles
- Manage environments
- Manage an offer catalog
- Offers simulation
- Deliver an offer
- Unitary interactions
- Track offers
  - Offer proposition history
  - Offer analysis report
- Advanced parameters
- Use case
Transactional Messaging
- Get started with transactional messaging
- Configure transactional messaging
- Message templates
- Transactional event processing
- Reports
- Use case
Integrate with social media
- About social marketing
Installation and configuration guide
- Architecture principles
  - General architecture
  - Hosting models
    - Campaign hosting models
    - Capability matrix
- Deployment types
- Security and privacy settings
- Install Campaign (on-premise)
- Deploy Campaign (on-premise)
- Configure Campaign
- Connect to Campaign
- Connect Campaign to external systems
  - Configure external accounts
  - Configure Federated Data Access
- Appendices
Monitoring guide
- Introduction
- Production procedures
- Data processing
- Update Adobe Campaign
- Database maintenance
- Troubleshooting
Developers guide
- Data model
- Schema Reference
  - About schema reference
  - Schema structure
  - Database mapping
  - Elements and attributes
    - Introduction
    - Attribute
    - Compute string
    - Condition
    - DB index
    - Element
    - Enumeration
    - Help
    - Join
    - Key
    - Keyfield
    - Method
    - Methods
    - Param
    - Parameters
    - SrcSchema
    - Sysfilter
    - Value
- Editing schemas
- Input forms
- API
- Navigation hierarchy
  - Configure the Explorer hierarchy
  - Edit the Explorer hierarchy
- Use a custom recipient table
- Setting up web tracking
Technotes
- Hardware sizing recommendations
- Upgrades and compatibility
- Emails and push notifications
- Migration to Adobe Managed Services
  - Migration to Public Cloud
  - FAQ
Campaign Control Panel

Install Campaign Classic built-in packages

About built-in packages

Built-in packages contain a set of features that can be installed according to your needs and depending on your contract. The full list of Campaign built-in packages is available below.

CAUTION

You may only install packages corresponding the options mentioned in your license agreement.

Installing a new package can impact all your platform: it must be tested and validated before final deployment.

Once a package is installed, you cannot uninstall it.

As a hosted or hybrid customer, contact Adobe to have a new built-in package deployed.

To install a built-in package:

Access the package import wizard from Tools > Advanced > Import package in the Adobe Campaign client console.
Select Install a standard package.
In the package list, check the packages you want to install.

NOTE

When a package is greyed out, it means that is already installed or it is not compatible with your instance. Compatibility is detailed in the table below.

1. Click **Next**, then **Start** to start the package installation.
Once the packages are installed, the progress bar shows 100% and you can see the following message in the installation logs: Installation of packages successful.
Close the installation window.

The packages are now installed.

List of out-of-the-box Packages

The following table lists all Campaign built-in packages.

Package	Description	Instance type
Delivery	Monitors deliveries and eventual issues encountered when messages are sent. Learn more	All
Marketing campaigns (Campaign)	Defines, optimizes, executes and analyzes communications and marketing campaigns. Learn More	Marketing
Marketing resources (MRM)	Controls marketing actions in a collaborative mode by providing management and tracking of the tasks, budgets and marketing resources. Learn More	Marketing
Offer engine (interaction)	Responds in real time during an interaction with a given contact (a customer or target) by making them a single or several adapted offers. Optional. Learn More	All
Control of offer engine with execution instance. Optional.	Package to install on control instance for Offer engine (interaction). Learn More	Marketing
Offer engine for execution instances. Optional.	Package to install on execution instances for Offer engine (interaction). Learn More	Mid, Execution
Social networks (Social Marketing)	Synchronizes Adobe Campaign with Twitter and Facebook. Learn More	All
Transactional message control (Message Center - Control)	Manages trigger messages generated from events triggered from information systems. Optional. Learn More	Marketing
Transactional message execution (Message Center - Execution)	Ensures higher availability and better load management. Optional. Learn More	Execution
LINE channel	Sends deliveries using the LINE channel with Adobe Campaign. Optional. Transactional messaging (Message center package) mandatory. Learn More	All
Direct Mail channel	Sends deliveries using the direct mail channel with Adobe Campaign. Optional. Learn More	All
Mobile channel (SMS)	Sends deliveries using the Mobile/SMS channel with Adobe Campaign. Optional. Learn More	All
Telephone channel	Sends deliveries using the telephone channel with Adobe Campaign. Used for call center. Optional. Learn More	All
Mobile App Channel	Uses the Adobe Campaign platform to send personalized notifications to iOS and Android terminals via apps. Optional. Learn More	All
Content Manager	Creates recurrent newsletters or website then validate and publish your messages. Learn More
Online surveys (Survey Manager)	Creates and manages online forms to add or modify profile information, to subscribe, to unsubscribe or a competition entry form. Optional. Learn More	Marketing
Marketing Analytics	Enables you to analyze and measure data, calculate statistics, simplify and optimize report creation and calculation. Also, you can create reports and build target populations. Optional. Learn More	Marketing
Response Manager	Measures the success and profitability of marketing campaigns or offer propositions for all communication channels. Optional. Learn More	Marketing
Access to external data (Federated Data Access)	Provides the Federated Data Access (FDA) option in order to process information stored in one or more external databases so that you can access external data without changing the structure of Adobe Campaign data. Optional. Learn More	All
Campaign Optimization	Controls, filters and monitors the sending of deliveries so that the messages sent best meet the needs and expectations of customers, in keeping with company communication policies. Optional. Learn More	Marketing
Deliverability monitoring (Email Deliverability)	Measures the success of your campaigns reaching your recipients' inbox without bouncing, or being marked as spam. Optional. Learn More	All
Coupon Management	Creates a set of coupons to add to upcoming marketing offers. Optional. Learn More	Marketing
Inbox Rendering (IR)	Enables you to preview the message sent in the different contexts in which it may be received and check the compatibility in major desktops and applications. Optional. Learn More	Marketing
Central/local Marketing (Distributed Marketing)	Implements cooperative campaigns between central entities (headquarters, marketing departments, etc.) and local entities (sales points, regional agencies, etc.). Optional. Learn More	Marketing
CRM connectors	Provides various CRM connectors for linking your Adobe Campaign platform to your third-party systems. Learn More	Marketing
Web Analytics connectors	Allows Adobe Campaign and Adobe Analytics to interact through the Web Analytics connectors package. Not compatible with Transactional messaging (Message center package). Learn More	Marketing
AEM integration	Allows you to manage the content of your email deliveries as well as your forms directly in Adobe Experience Manager in order to benefit from AEM's content editing functionalities as well as Adobe Campaign's delivery capacities. Learn More	Marketing
Adobe Experience Cloud Shared Audiences Integration	Allows you to exchange and share audiences/segments with Adobe Experience Cloud solutions and core services. Requires IMS. Learn More	Marketing
Integration with Adobe Experience Cloud	Enables you to import and export audiences/segments from different Adobe Experience Cloud solutions into Adobe Campaign. Optional. Learn More	Marketing
Privacy Data Protection Regulation	Contains additional functionality to help with your Privacy compliance in Campaign Classic. Learn More	All
Transfer to Mid-Sourcing	Details the installation and configuration of a mid-sourcing server, as well as the deployment of an instance which enables third parties to send messages in mid-sourcing mode. Optional. Learn More	Marketing
Mid-sourcing platform	This configuration is an optimal intermediate solution between a hosted (ASP) configuration and internalization. The outward-facing execution components are carried out on a "mid-sourcing" server hosted at Adobe Campaign. Optional. Learn More	Mid-sourcing
AMP support	Enables you to use the new interactive AMP for email format, and send dynamic emails. Optional. Learn More	All
ACS Connector (deprecated)	Bridges Adobe Campaign v7 and Adobe Campaign Standard. It is an integrated feature in Campaign v7 that automatically replicates data to Campaign Standard, uniting the best of both applications. Optional.	Marketing

Message Center package

You must install delivery channels (Email, Mobile channel, Mobile App channel, LINE, etc.) before installing Transactional messaging (Message center package). If you have started an email-only Message Center project, and need to add a new channel afterwards, you must follow these steps:

Install the new channel, for example the Mobile channel, using the package import wizard ( Tools > Advanced > Import package > Adobe Campaign package).
Import the file ( Tools > Advanced > Import package > File), and select:
```
\datakit\nms\[Your language]\package\messageCenter.xml
```
In the XML data content to import, keep only the Message Center delivery template corresponding to the related channel. For example, if you have added the Mobile channel, keep only the entities element corresponding to the Mobile transactional message (smsTriggerMessage) template. If you have added the Mobile App Channel, keep only the iOS transactional message templates (iosTriggerMessage) and Android transactional message (androidTriggerMessage).

LINE channel setup

To set up the LINE channel, you must first install the LINE package.

In the context of a mid-sourcing configuration, you need to:

Install the LINE package on both the Marketing and the MID instance
Setup the LINE external account on the mkt instance to point to the mid instance by changing the delivery mode. Learn more
Setup the LINE credentials in the external account on the MID instance.

CAUTION

The Message Center delivery templates for LINE channel will not be available if the Message Center packages are installed before LINE.