Erstellen von Erlebnissen mit benutzerdefinierten Kanälen create-custom-channel

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For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

• TL;DR: This page explains how to deliver messages through a custom channel by adding it to a journey or a campaign, authoring and personalizing the JSON payload, optionally tracking links, and then activating the experience.

Intents:

• Add a custom channel to a journey using an Action activity with the custom channel selected
• Use a custom channel in a Scheduled or API-triggered campaign
• Select a channel configuration for the custom channel
• Author and personalize the JSON message payload in the payload editor
• Track links included in the payload
• Activate the custom channel experience from a journey or a campaign

Glossary:

• Custom channel (in a journey): A channel selected in the drop-down of an Action activity; custom channels are listed by the name and icon assigned in the Channel Builder (product-specific)
• Channel configuration: The configuration selected for the custom channel, in a journey after clicking Configure action and in a campaign in the Actions section; the page links to custom-channel-configuration for how to create one (product-specific)
• Payload editor: The content editor, opened with Edit content or Edit code, that reflects the payload structure defined for the custom channel (product-specific)
• Simulate content: The feature used to validate that the payload is well-formed JSON and that all personalization expressions resolve correctly for your test profiles (product-specific)
• Action tracking: A campaign option that automatically tracks links included in the message payload and requires a subdomain configured for custom channels (product-specific)
• Expression fragments: Shared personalization logic that can be reused across multiple channels and campaigns (product-specific)

Guardrails:

• A custom channel must be configured by your administrator before you create a custom channel experience.
• Only JSON payloads are supported; non-JSON content such as XML can be wrapped in a JSON object.
• There is currently no validation of the payload at authoring time; use Simulate content to validate that the payload is well-formed JSON and that personalization expressions resolve correctly for your test profiles.
• Action tracking and link tracking require a subdomain configured for custom channels.
• For a tracked link, leave trackedUrl empty and set type to TRACKED; Journey Optimizer populates trackedUrl at send time.
• Custom channels are available in journeys, orchestrated campaigns and Marketing (action and API-triggered) campaigns. They are not available in transactional campaign types.
• If your campaign or journey is subject to an approval policy, you must request approval before activation.

Terminology:

• Canonical name: custom channel experience — Acronym: n/a
• Both “Edit content” and “Edit code” are named on this page as the button that opens the payload editor
• Do not confuse: “Scheduled - Marketing” ≠ “API-triggered - Marketing” (the two campaign types listed on this page)
• Do not confuse: “Publish” (journey activation) ≠ “Review to activate” and “Activate” (campaign activation)
• Do not confuse: “Live” ≠ “Scheduled” (campaign statuses after activation)

FAQ:

• Q: What payload format can I author? — Only JSON; wrap non-JSON content such as XML in a JSON object.
• Q: How do I check my payload before activating? — Use Simulate content to confirm the payload is well-formed JSON and that all personalization expressions resolve correctly for your test profiles.
• Q: How do I track links in the payload? — Wrap the URL with the handlebar syntax, leaving trackedUrl empty and setting type to TRACKED; link tracking requires a delegated subdomain.
• Q: How do I activate the experience? — From a journey, click Publish; from a campaign, click Review to activate and then Activate.
• Q: Can I run A/B tests on custom channel messages in a campaign? — Yes, in the Optimization section of the campaign, click Create experiment.