Konfigurieren der Kampagnenaktion action-campaign-action

Begrenzungsregeln anwenden (E-Mail, Briefpost, Push, Mobilgerät)

Wählen Sie in der Dropdown-Liste Geschäftsregeln einen Regelsatz aus, um Begrenzungsregeln auf Ihre Kampagne anzuwenden. Mithilfe von Kanalregelsätzen können Sie die Frequenzbegrenzung nach Kommunikationstyp festlegen, um zu verhindern, dass Kundinnen und Kunden zu viele ähnliche Nachrichten erhalten. Erfahren Sie, wie Sie mit Regelsätzen arbeiten

Konfiguration des E-Mail-Kanals überschreiben (E-Mail)

Verwenden Sie diese Option, wenn eine Kampagne E-Mail-Werte benötigt, die sich von der ausgewählten Kanalkonfiguration unterscheiden, ohne eine weitere Konfiguration zu erstellen. Sie können nur die für diese Aktion erforderlichen Felder überschreiben und gleichzeitig den Rest der Konfiguration unverändert lassen.

Erfahren Sie, wie Sie die Konfiguration des E-Mail-Kanals überschreiben

Interaktion verfolgen (E-Mail, Mobile).

Verwenden Sie den Abschnitt Aktions-Tracking, um zu verfolgen, wie Ihre Empfängerinnen und Empfänger auf Ihre E-Mail- oder Mobile-Sendungen reagieren. Die Tracking-Ergebnisse sind nach Ausführung der Kampagne im Kampagnenbericht verfügbar. Weitere Informationen zu Kampagnenberichten

Aktivieren des Schnellversandmodus (Push).

Der Schnellversandmodus ist ein Add-on für Journey Optimizer, das den sehr schnellen Versand von Push-Nachrichten in großen Mengen im Rahmen von Kampagnen ermöglicht. Der Schnellversand wird verwendet, wenn eine Verzögerung beim Nachrichtenversand geschäftskritisch wäre oder wenn Sie eine dringende Push-Benachrichtigung an Mobiltelefone senden möchten, z. B. eine Eilmeldung an Benutzende, die Ihre Nachrichten-App installiert haben. Auf dieser Seite erfahren Sie, wie Sie den Schnellversandmodus für Push-Benachrichtigungen aktivieren.

Weitere Informationen zur Leistung bei Verwendung des Schnellversandmodus finden Sie unter Produktbeschreibung für Adobe Journey Optimizer.

Zuweisen von Prioritätswerten (Web, In-App, Code-basiert)

Wenn Sie der Kampagne einen Prioritätswert zuweisen, können Sie eine eingehende Kampagne bei erzwungenen Begrenzungen wie z. B. einer Frequenzbegrenzung priorisieren. Geben Sie einen numerischen Wert ein (0–100). Bitte beachten Sie: Je höher die Zahl, desto höher die Priorität. Informationen zum Zuweisen von Prioritätswerten zu Journeys und Kampagnen

Festlegen zusätzlicher Versandregeln (Inhaltskarten)

Für Inhaltskartenkampagnen können Sie zusätzliche Versandregeln aktivieren, um die Ereignisse und Kriterien auszuwählen, die die Nachricht auslösen sollen. Informationen zum Erstellen von Inhaltskarten

Definieren von Triggern (In-App)

Für In-App-Nachrichten können Sie über die Schaltfläche Trigger bearbeiten die Ereignisse und Kriterien auswählen, die die Nachricht auslösen sollen. Informationen zum Erstellen einer In-App-Nachricht

AI Knowledge Reference

This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.

For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

• TL;DR: This page explains how to configure the action of a campaign in the Actions tab: select a channel and a channel configuration, set optimization and multilingual content, add several inbound actions, and apply channel-specific settings.

Intents:

• Select a channel and a channel configuration for a campaign message
• Add up to 10 inbound actions in a single campaign
• Use channel optimization when selecting multiple outbound channels
• Run content experiments or use targeting rules from the Optimization section
• Add multilingual content, capping rules, engagement tracking, priority scores, or other channel-specific settings

Glossary:

• Channel configuration: Defined by a System Administrator; contains the technical parameters for sending the message, such as header parameters, subdomain, mobile apps. (product-specific)
• Inbound channels: Code-based experience, In-app message, Content Card, Web action.
• Outbound channels: Email, Push, Mobile (Mobile message).
• Channel optimization: Automatically selects the best channel for each customer at send time when multiple outbound channels (Email, Push, Mobile) are selected. (product-specific)
• Rapid delivery mode: A Journey Optimizer add-on that allows very fast push message sending in large volumes through campaigns. (product-specific)
• Priority score: A numeric value assigned to a campaign to prioritize an inbound campaign when there is an imposed constraint such as a frequency cap. (product-specific)

Guardrails:

• A single campaign can have up to 10 actions when inbound channels are selected (hard limit); this applies to inbound actions only.
• Adding several actions to one campaign is only available for inbound channels. For outbound channels (Email, Push, Mobile message), use channel optimization.
• Priority score: enter a numeric value from 0-100; the higher the number, the higher the priority. It applies to Web, In-app, and Code-based.
• Capping rules (Business rules drop-down list) apply to Email, Direct mail, Push, Mobile.
• Action tracking applies to Email and Mobile.
• Additional delivery rules apply to Content cards; Edit triggers applies to In-app.
• Once the campaign is live, all actions are activated simultaneously.

Applicability:

• Available channels vary based on the licensing model and add-ons.

Terminology:

• Canonical name: Campaign action
• Do not confuse: “inbound channels” (Code-based experience, In-app message, Content Card, Web action) ≠ “outbound channels” (Email, Push, Mobile)
• Do not confuse: “channel configuration” (technical parameters defined by a System Administrator) ≠ “channel” (the communication channel selected with Add action)

FAQ:

• Q: How many actions can I add to one campaign? — Up to 10 inbound actions. This is only available for inbound channels (Code-based experience, In-app message, Content Card, Web action).
• Q: Can I add several Email actions to the same campaign? — Adding several actions is only available for inbound channels. For outbound channels (Email, Push, Mobile message), use channel optimization.
• Q: What is a priority score and which range can I enter? — A numeric value from 0-100 that prioritizes an inbound campaign when there is an imposed constraint such as a frequency cap. The higher the number, the higher the priority.
• Q: Who defines the channel configuration? — A System Administrator.
• Q: When are the actions of a multi-action campaign activated? — All actions are activated simultaneously once the campaign is live.

Examples:

• Send a code-based experience to multiple endpoints with slightly different contents: create multiple code-based actions within the same campaign, each with a different endpoint configuration.
• Rapid delivery mode: send an urgent push alert, for example breaking news to users who have installed a news channel app, when delay in message delivery is business-critical.

Related pages:

• Channel configurations: Learn how to set up channel configurations (configuration/channel-surfaces.md)
• Channel optimization for outbound channels: Channel optimization (building-journeys/channel-optimization.md)
• Optimization options: Get started with content optimization (content-management/gs-message-optimization.md)
• Multilingual content: Get started with Multilingual content (content-management/multilingual-gs.md)
• Capping rules: Learn how to work with rule sets (conflict-prioritization/rule-sets.md)
• Priority scores: Learn how to assign priority scores to journeys & campaigns (conflict-prioritization/priority-scores.md)
• Rapid delivery mode for Push: Configure a push notification, Rapid delivery mode section (push/create-push.md#rapid-delivery)
• Campaign reports: Learn more about campaign reports (reports/campaign-global-report-cja.md)
• Content cards delivery rules: Learn how to create content cards (content-card/create-content-card.md)
• In-app triggers: Learn how to create an In-app message (in-app/create-in-app.md)
• Next step, content: Edit the Action campaign content (campaigns/campaign-content.md)

Personas:

• marketer: Can select an inbound action, such as Code-based experience, In-app message, Content Card, or Web. Can use the Add action button to add up to 10 inbound actions in one campaign. The page states that once the campaign is live, all actions are activated simultaneously. Where: “Add multiple inbound actions”.

Onboarding:

• Level: Beginner
• First minimal step: Select an inbound action, such as Code-based experience, In-app message, Content Card, or Web, from the Actions section.
• Success check: Once the campaign is live, all actions are activated simultaneously.
• Previous: A channel configuration must be defined by a System Administrator before it can be selected: Set up channel configurations (configuration/channel-surfaces.md); For details on supported channels before choosing one for the action: Get started with communication channels in Adobe Journey Optimizer (channels/gs-channels.md)
• Next: The campaign action is ready: Edit the Action campaign content (campaigns/campaign-content.md)