Comprehensive Technical Tutorial - One Adobe

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Overview

This tutorial is very diverse and offers clear insights in the following applications:

This tutorial doesn’t just focus on Adobe applications, but takes into account the broader ecosystem in which brands operate. In order to do that, in some lessons there is a focus on how non-Adobe applications integrate with Adobe applications. As such, you’ll gain a deep understanding in how the following applications will work together with Adobe Experience Platform:

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After completing some of the modules in this tutorial, you can take an Adobe Credential exam to receive an Adobe Qualified badge.

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Getting Started

Getting started

In this foundational module, you will prepare everything so that you can access and use the demo environment.

1. Workflow & Planning

1.1 Adobe Workfront Planning

In this module, you will configure and use Adobe Workfront Planning to create a new workspace, define record types, manage records, create a new request form and utilize the AI assistant.

1.2 Workflow Management with Adobe Workfront Workflow

In this module, you will configure and use Adobe Workfront to manage approval flows and you’ll use integrations with Adobe Experience Manager Assets, Universal Editor, Photoshop and more.

2. Creation & Production

1.1 Overview of Adobe Firefly Services

In this module, you will use Adobe Firefly Services APIs, Photoshop APIs and Microsoft Azure Storage Services to generate images and store them programmatically.

1.2 Creative Workflow Automation with Workfront Fusion

In this module, you will use Adobe Workfront Fusion to automate and scale your content creation workflows.

1.3 GenStudio for Performance Marketing

In this module you will use Adobe GenStudio for Performance Marketing, a Gen AI-first end to end workflow application for marketing and creative teams to create, activate and optimize omni-channel content with enterprise governance for digital marketing campaigns.

1.4 Adobe Express and Adobe Experience Cloud

In this module, you will use Adobe Express to create images and videos, and you’ll share those assets towards the broader Adobe Experience Cloud ecosystem.

1.5 Streamline your workflow with Frame.io

In this module, you will use Adobe Frame.io in combination with Adobe Premiere Pro to collaborate and review images and videos.

1.6 GenStudio for Performance Marketing - Extensibility

In this module, you will build a custom application to extend capability in GenStudio for Performance Marketing, using Adobe IO and App Builder.

3. Asset Management & Sites

1.1 Adobe Experience Manager Cloud Service & Edge Delivery Services

In this module, you will setup your Adobe Experience Manager Cloud Service Program, Site and Assets repository.

1.2 Adobe Experience Manager Assets

In this module, you will explore AEM Assets.

1.5 Adobe Commerce as a Cloud Service

In this module, you will create your Adobe Commerce as a Cloud Service instance. You’ll connect your Commerce instance to your AEM Sites CS Storefront and your AEM Assets CS environment.

4. Delivery & Activation

Data Collection

1.1 Foundation - Setup of Adobe Experience Platform Data Collection & Web SDK

In this foundational module, you will learn about Adobe Experience Platform Data Collection and the new Web SDK extension.

1.2 Foundation - Data Ingestion

In this foundational module, you will ingest data from various sources into Adobe Experience Platform

1.3 Federated Audience Composition

In this module, you’ll learn how to setup a Federated Audiences model and generate audiences using federated data.

Real-Time CDP B2C

2.1 Foundation - Real-time Customer Profile

In this foundational module, you will explore the Real-time Customer Profile in Adobe Experience Platform by making use of the UI and API.

2.2 Intelligent Services

In this module, you’ll learn how to setup, configure and use Adobe Experience Platform Intelligent Services.

2.3 Real-Time CDP - Build an audience and take action

In this module, you’ll configure an audience and activate the audience to several destinations, including Google DV360, Adobe Target and AWS S3.

2.4 Real-Time CDP: Audience Activation to Microsoft Azure Event Hub

In this module, you’ll setup a Microsoft Azure EventHub destination as a real-time destination for Adobe Experience Platform Real-time CDP.

2.5 Real-Time CDP Connections: Event Forwarding

In this module, you’ll forward data server-side to several endpoints, such as Google Cloud Platform Pub/Sub and AWS Kinesis.

2.6 Stream data from Apache Kafka into Real-Time CDP

In this module, you’ll learn how to setup your own Apache Kafka cluster and stream data into Adobe Experience Platform.

Adobe Journey Optimizer B2C

3.1 Adobe Journey Optimizer: Orchestration

In this module you’ll use Adobe Journey Optimizer to build out a trigger-based journey.

3.2 Adobe Journey Optimizer: External data sources and custom actions

In this module, you’ll use Adobe Journey Optimizer to listen to customer behavior, both online and offline, and respond to it in an intelligent, contextual and real-time way over various channels.

3.3 Adobe Journey Optimizer: Push and In-app Messages

In this module, you’ll use Adobe Journey Optimizer to configure push notifications and in-app messages.

3.4 Adobe Journey Optimizer: Event-based Journeys

In this module, you’ll learn everything there is to know about Journey Optimizer, which helps companies design and deliver connected, contextual, and personalized experiences to their customers.

3.5 Adobe Journey Optimizer: Translation Services

In this module, you’ll learn how to setup and use Translation Services within Adobe Journey Optimizer to localize your messages to your customers.

3.6 Adobe Journey Optimizer: Content Management

In this module, you’ll learn how to setup and use Content Cards and Landing Pages within Adobe Journey Optimizer and you’ll deepdive into the integration between Adobe Journey Optimizer and GenStudio for Performance Marketing.

3.7 Adobe Journey Optimizer: Decisioning

In this module, you’ll learn how to setup and use Decisioning and Code-based Experiences within Adobe Journey Optimizer.

3.8 Adobe Journey Optimizer: Campaigns

In this module, you’ll learn how to setup and use Campaigns within Adobe Journey Optimizer.

5. Reporting & Insights

Adobe Customer Journey Analytics

1.1 Customer Journey Analytics: Build a dashboard using Analysis Workspace on top of Adobe Experience Platform

In this module, you’ll get Online to Offline insights by configuring a dashboard containing omni-channel data.

1.2 Customer Journey Analytics: Ingest & Analyze Google Analytics data in Adobe Experience Platform with the BigQuery Source Connector

In this module, you’ll set up your own instance of Google Cloud Platform, load demo data in Google Cloud Platform and you’ll then use the BigQuery Source Connector to ingest that data from Google Cloud Platform into Adobe Experience Platform.

Data Distiller

2.1 Query Service

In this module, you’ll learn how to use Adobe Experience Platform Query Service.

Content Analytics

3.1 Content Analytics

In this module, you’ll learn how to implement and use Adobe Content Analytics.

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