Comprehensive Technical Tutorial - One Adobe

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Overview

This tutorial is very diverse and offers clear insights in the following applications:

  • Adobe Firefly Services, Adobe Photoshop, Adobe Frame I/O, Adobe Substance 3D Staging
  • Adobe Workfront Workflow, Adobe Workfront Planning & Adobe Workfront Fusion
  • Adobe Experience Manager Cloud Service, Sites, Assets, Forms, and Edge Delivery Services
  • Adobe Experience Manager Assets Dynamic Media, Content Hub
  • Adobe Commerce as a Cloud Service
  • Adobe Experience Platform
  • Adobe Real-Time CDP
  • Adobe Journey Optimizer
  • Adobe Customer Journey Analytics
  • Adobe Content Analytics
  • Adobe AEP Agent Orchestrator, Adobe Marketing Agent, Brand Concierge

This tutorial doesn’t just focus on Adobe applications, but takes into account the broader ecosystem in which brands operate. In order to do that, in some lessons there is a focus on how non-Adobe applications integrate with Adobe applications. As such, you’ll gain a deep understanding in how the following applications will work together with Adobe Experience Platform:

  • ChatGPT Enterprise, Claude, Cursor, Microsoft 365 Copilot, Google Gemini for Enterprise
  • Amazon AWS
  • Google Cloud Platform
  • Microsoft Azure
  • Postman
  • Snowflake

Architecture Overview

In this video, you’ll learn about the architecture behind the full end-to-end One Adobe tutorial.

What is the Content Supply Chain?

The One Adobe tutorial is organized around the 5 phases of the content supply chain which is designed to streamline all steps of your marketing activities from planning a campaign all the way to measuring the performance of your marketing activities. Each Tech Lab is mapped to one of the phases of the content supply chain.

  • Workflow & Planning: Strategizing and orchestrating content initiatives using tools like Adobe Workfront to align teams, define content, and manage project timelines.

  • Creation & Production: Producing content assets through applications like Adobe Creative Cloud and generative AI (Adobe Firefly), which automate tasks and speed up production.

  • Asset Management: Organizing, storing, and making assets accessible via Adobe Experience Manager Assets to avoid duplicative work.

  • Delivery & Activation: Distributing content across channels (websites, social media) using Dynamic Media for optimized experiences.

  • Reporting & Insights: Analyzing content performance using Adobe Analytics to gain insights for future strategy.

Learning Paths

There are 3 learning paths:

Agentic AI Labs

Start here: Agentic AI Labs

Applications included in this learning path:

  • Adobe Experience Manager Cloud Service
  • Adobe Experience Platform
  • Adobe Real-Time CDP
  • Adobe Journey Optimizer
  • Adobe Customer Journey Analytics
  • Adobe AEP Agent Orchestrator, Adobe Marketing Agent, Brand Concierge

GenStudio Labs

Start here: GenStudio Labs

In this learning path, you’ll focus on learning about Adobe’s GenStudio offering which is centered around optimizing your Content Supply Chain. Marketers face increasing pressure to deliver more campaigns at an unprecedented speed and scale. This requires a tremendous amount of content. Most organizations are struggling to keep pace with the demand that is only expected to grow as the need to personalize across regions, audiences, and channels increases.

Adobe GenStudio enables businesses to transform every aspect of their digital content supply chain — including planning, creating, managing, activating, and measuring content.

Applications included in this learning path:

  • Adobe Firefly Services, Adobe Photoshop, Adobe Frame I/O, Adobe Substance 3D Staging
  • Adobe Workfront Workflow, Adobe Workfront Planning & Adobe Workfront Fusion
  • Adobe Experience Manager Cloud Service, Sites, Assets, Forms, and Edge Delivery Services
  • Adobe Experience Manager Assets Dynamic Media, Content Hub
  • Adobe Commerce as a Cloud Service

AEP & Apps Labs

Start here: AEP & Apps Labs

Applications included in this learning path:

  • Adobe Experience Platform
  • Adobe Real-Time CDP
  • Adobe Journey Optimizer
  • Adobe Customer Journey Analytics

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NOTE
If you have questions, want to share general feedback of have suggestions on future content, please contact Tech Insiders directly, by sending an email to techinsiders@adobe.com.
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