3.4 Adobe Journey Optimizer: Order Confirmation journey and Campaigns
In this module, you’ll learn everything there is to know about Adobe Journey Optimizer, which helps companies design and deliver connected, contextual, and personalized experiences to their customers.
Learning Objectives
- Become familiar with Adobe Journey Optimizer
- Create email and push messages
- Configure trigger-based and batch journeys
Prerequisites
- Access to Adobe Journey Optimizer
- Download these assets:
Exercises
3.4.1 Configure an event-based journey - Order Confirmation
In this exercise, you’ll configure a trigger-based journey to send out the email message you created in the previous exercise.
In this exercise, you’ll configure a traditional email campaign.
3.4.3 Apply segment-based personalization in an email message
In this exercise, you’ll use segment memberships to define what content will be shown inside an email.
Summary of this module and overview of the benefits.