3.4 Adobe Journey Optimizer: Order Confirmation journey and Campaigns

In this module, you’ll learn everything there is to know about Adobe Journey Optimizer, which helps companies design and deliver connected, contextual, and personalized experiences to their customers.

Learning Objectives

  • Become familiar with Adobe Journey Optimizer
  • Create email and push messages
  • Configure trigger-based and batch journeys

Prerequisites

NOTE
Don’t forget to install, configure and use the Chrome Extension as referenced in Install the Chrome extension for the Experience League documentation

Exercises

3.4.1 Configure an event-based journey - Order Confirmation

In this exercise, you’ll configure a trigger-based journey to send out the email message you created in the previous exercise.

3.4.2 Configure a campaign

In this exercise, you’ll configure a traditional email campaign.

3.4.3 Apply segment-based personalization in an email message

In this exercise, you’ll use segment memberships to define what content will be shown inside an email.

Summary and benefits

Summary of this module and overview of the benefits.

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NOTE
Thank you for investing your time in learning all there is to know about Adobe Experience Platform and its applications. If you have questions, want to share general feedback of have suggestions on future content, please contact Tech Insiders directly, by sending an email to techinsiders@adobe.com.

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