2.1 Real-time Customer Profile
In this module, you’ll do a deep dive into the Real-time Customer Profile and Identity capabilities of Adobe Experience Platform. You will learn how audiences can be defined, the role of Identity Service and Experience Cloud ID, and how to define segment builder queries to define your own segments.
Learning Objectives
- Learn how to visualize a customer’s Real-time Customer Profile through Adobe Experience Platform’s UI
- Learn how to create a segment using Adobe Experience Platform’s Segment Builder
- Learn about the impact of having access to a full customer profile, including real-time behavior, in offline environments
Prerequisites
- Access to Adobe Experience Platform
- Download these assets:
Exercises
In this exercise, you’ll follow a script and walk through the website.
2.1.2 Visualize your own real-time customer profile - UI
In this exercise, you’ll login to Adobe Experience Platform and you’ll view your own Real-time Customer Profile in the UI.
2.1.3 Visualize your own real-time customer profile - API
In this exercise, you’ll use Postman and Adobe I/O to view your own real-time customer profile, by making use of Adobe Experience Platform’s APIs.
In this exercise, you’ll create a segment by making use of Adobe Experience Platform’s Segment Builder.
2.1.5 See your Real-time Customer Profile in action in the Call Center
In this exercise, you’ll impersonate a call center employee who receives a call from a customer. In order to really make an impact on this customer’s experience, you’ll need access to all available information in real-time.
Summary of this module and overview of the benefits.
